During the summer months, it’s easy to fall behind. With vacations, holidays, and just plain beautiful weather, you may find that your inbox is overflowing and that big project crept up a bit quicker than expected. That’s why we chose this serene image from San Francisco Bay-based photographer Matt Sartain for our August print mailer. The mailer reminds the 2,989 creatives (printed by Modern Postcard) that received it that regardless of their need, We’re On Top of It.
We caught up with Matt to get a bit of background on the image:
This image is part of an 18 image series called Misadventures. This body of work took me two years to finish and this image, titled The Novelist, was shot around the middle of this project.
In Misadventures we see characters in landscapes that all illustrate different elements of being on some kind of journey. Many of them are travelers or outcasts but this one represents a slightly different type of journey. The Novelist is a sort of self portrait of myself in the process of completing the body of work for Misadventures. I was so engulfed by it, having spent so much time focused on it, but still had so much work ahead.
I studied English Lit for my undergrad before getting my Masters in Photography and my compulsion to make up stories and tell little adventures have obviously permeated into my photography work. Though I never pursued it, the alternate reality image of myself is always a writer typing away on a keyboard living in Big Sur or somewhere. This image was a fun way for me to create an ode to the novelist.
If you’d like to check out all of our past print promos, see them here.