• Find
    • Photographers
    • Directors
    • Crew
    • Stock
  • Produce
  • Read
    • Published
    • Unpublished
    • Intel
  • Consult
    • Design
    • Marketing
    • Photo Editing
    • Pricing & Negotiating
    • Publicity
    • Shoot Production
  • About
    • Mission
    • Team
    • Successes
    • Press
    • Specialties
    • Membership
    • Terms
    • Privacy
    • Contact
  • Account
    • Sign In
Wonderful Machine
  • Sign In
  • Consult
    • Design
    • Marketing
    • Photo Editing
    • Pricing & Negotiating
    • Publicity
    • Shoot Production
  • About
    • Mission
    • Team
    • Successes
    • Press
    • Specialties
    • Membership
    • Terms
    • Privacy
    • Contact
  • Account
    • Sign In
Recover Password Learn More

Please enter your email and website or LinkedIn to receive more information about our free and paid accounts.

Wonderful Machine

Thanks!
We'll reply to you shortly.

Please enter your email address below and we’ll send you instructions on how to change your password.

Enter your new password below or generate one. The password should be at least ten characters long. To make it stronger, use upper and lower case letters, numbers, and symbols.

Generate Password

Richard Schmon’s E-Commerce Shoot for Kits Eyewear

BY Stephanie Avilés 3 June 2021
Published, Photographer Spotlight

Vancouver, Canada-based photographer Richard Schmon has many years of experience shooting fashion and beauty for brands like The North Face and publications like Vogue Russia. In his latest project for Kits.com, a new e-commerce eyewear company, Richard takes a different approach to product photography. He showcases the brand’s glasses in a moody editorial style.

Richard had worked with another local eyewear brand in Vancouver for many years before the company was sold in 2014. Last year, a few people from that team started Kits.com and reached out to Richard to shoot some product photography. This eventually led to a more extensive studio shoot for their new website with talent modeling the Kits merchandise. 

Richard Schmon photographs a model poses with Kits.com glasses.

Initially, when the pandemic hit, they just needed product photography, so I set up a mini product studio in my basement and started hammering out product photos during the lockdown.

A product page on Kits.com featuring Richard Schmon's work

As we headed into February, some of the local restrictions were lifted, and Kits needed extensive on-model imagery to bolster their e-commerce product pages.

Richard Schmon's tearsheet from kits.com.

Richard worked with Family Management, a boutique talent agency, to source models for the shoot. He set up a white seamless backdrop in Kit’s warehouse in British Columbia and got to work photographing two models each day for about four hours each. 

Kits has a fantastic warehouse space here in the city, with massive bay windows overlooking the Fraser River. It was the perfect space given all the images were shot against white seamless.

Richard Schmon's lighting setup.

Once set up, the shoot went smoothly with no significant surprises in store. Richard and his team were prepped with PPE and followed all COVID-19 safety protocols to ensure the safety of the models and crew. While on set, Richard also had audio equipment with several playlists ready to help keep everyone’s spirits up and maintain a fun work environment.

Richard Schmon photographs as a model smiles while wearing Kits.com eyewear.

Probably my biggest takeaway on this one was the power of having music in the studio. When the music is good and thumps, and the talent and crew are happy, it translates directly to the work.

Richard Schmon photographs a moody black and white portrait of a male model wearing kits eyewear.
Richard Schmon photographs a black and white portrait of a male model wearing kits eyewear.

The final images use black and white photography and subdued colors to create a moody look while showcasing Kit’s products in an editorial style. Richard’s approach and the choice of models worked together nicely to convey a sense of perspective and create visual interest.

A female model looks at the camera while wearing oversized glasses by Richard Schmon

We had some really talented models, and the client was very happy with the results. It feels so good when you get everything just right.

Credits:

Photographer: Richard Schmon
Kits Eyewear Design Director: Marie Stipancik  
Kits Creative Director: Nick Harborne  
Hair + Makeup: Keely Anderson 
Talent Agency: Family Management 
Models: Nafisa Abshir, Valamah Dukuly, Sabrina Baycroft


Let us help you Find Photographers, source Stock Photography,
Produce Your Shoot, or just reach out to hear more!
< PREVIOUS
PUBLISHED
NEXT >
×
1 610 260 0200
[email protected]
260 Haverford Ave. Narberth, PA 19072