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ASMP Colorado presents: The Business of photography

BY Bill Cramer 14 May 2022
Intel, Industry News, Wonderful Machine News

Wonderful Machine teamed up with ASMP Colorado on May 14th for a fun and informative virtual event covering the business of photography. Our photo editors, marketing specialists, and producers shared trends in branding, marketing, social media, SEO, estimating, and shoot production.

Opening Conversation

10:30-11:00am ET / 8:30-9:00am MT

As our viewers settle in, moderators Rick Souders of ASMP Colorado and Bill Cramer of Wonderful Machine will share some thoughts about what they’ve learned in their combined 70 years in the photography business.

Rick Souders | LinkedIn | Website | Instagram
Bill Cramer | LinkedIn | Website | Articles

Rick Souders
ASMP CO Board
Bill Cramer
Wonderful Machine CEO

Building a Compelling Photography Website

11:00am-12:00pm ET / 9:00-10:00am MT

Join Senior Photo Editors Honore Brown and Deborah Dragon as they discuss what makes a great photographer’s website. They’ll share some examples of successful sites, including The Voorhes, Chris Buck, and Natasha Lee. They’ll also discuss how to create a cohesive edit and present pictures effectively online that resonate with your target audience.

Honore Brown | LinkedIn | Articles
Deborah Dragon | LinkedIn

Honore Brown
Senior Photo Editor
Deborah Dragon
Senior Photo Editor

Read More…
Hello from Honore Brown and Deborah Dragon!
Expert Advice: Building A Functional Photography Website
Expert Advice: Web Design Basics For Photographers
Wonderful Machine Premium Data: Website Platforms


Self-Published Photo Books

12:00-1:00pm ET / 10:00-11:00am MT

We’ll learn how two photographers turned their self-assigned projects into self-published books – and the impact on their photography business. Joining us will be Jakarta-based Muhammad Fadli who will be talking about his book, The Banda Journal, and Tadd Myers from Grapevine, Texas who will be discussing his latest book, The Lobstermen of Little Cranberry Island. Wonderful Machine Senior Creative Consultant and Daylight Books Cofounder Michael Itkoff moderates.

Michael Itkoff | LinkedIn | Website
Muhammad Fadli | LinkedIn | Website
Tadd Myers | LinkedIn | Website

Michael Itkoff
Senior Creative Consultant
Muhammad Fadli
Photographer
Tadd Myers
Photographer

Read More…
Wonderful Machine Premium Data: Book Design/Production/Publishing
Wonderful Machine Premium Data: Photo Bookstores
Athens Photo Festival: Photobook Exhibition Open Call
AnOther: 11 Beautiful Photo Books to Buy This Spring


Creating Memorable Marketing Materials

1:00-2:00pm ET / 11:00am-12:00pm MT

Senior Designer Lindsay Thompson provides us with a bird’s eye view of the many ways to share your photographs with prospective clients (including emailers, print promos, print portfolios, promotional gifts, PDF presentations, Adobe Express, stationery & business cards).

Lindsay Thompson | LinkedIn | Website | Articles

Lindsay Thompson
Senior Designer

Read More…
Expert Advice: Visual Identity For Photographers
Expert Advice: Photographer Logos
Wonderful Machine Pinterest: Photographer Logos
Wonderful Machine Pinterest: Marketing Materials for Photographers

Wonderful Machine YouTube: Print Portfolios
Teri Campbell: Adobe Express Captain Morgan Treatment
Wonderful Machine Premium Data: Portfolio App


Email Marketing for Photographers

2:00-3:00pm ET / 12:00-1:00pm MT

Join Senior Project Manager Nicole Poulin as she breaks down how to identify your elevator pitch and target clients that match up with your goals (touching on client research, individual emails, email campaigns, and client meetings).

Nicole Poulin | LinkedIn

Nicole Poulin
Senior Project Manager

Read more…
Expert Advice: The Best CRM Apps For Photographers
Expert Advice: Why Photographers Need A CRM
Wonderful Machine Premium Data: Customer Relationship Management (CRM)
Expert Advice: Email Marketing For Photographers
Expert Advice: Client Types: Brands
Expert Advice: Prospect List Services
Wonderful Machine Premium Data: Email Marketing
Wonderful Machine Pinterest: Emailers for Photographers
DemandScience: Which EU Countries accept B2B Emails post-GDPR?
Komyoon: Liz Miller-Gershfeld, V.P Exec. Art Producer, BBDO on How to Show Your Portfolio


Instagram & TikTok for Photographers

3:00-4:00pm ET / 1:00-2:00pm MT

Senior Marketing Specialist Marianne Lee moderates a conversation with two photographers who are producing content for (as well as promoting their business with) Instagram and TikTok. Joining us will be Woodbridge, Virginia-based photographer Taylor Brumfield and Philadelphia-based Andre Rucker. Taylor started her portraiture journey after joining a fashion magazine, she now specializes in commercial and beauty product photography. Andre spends his time bringing inanimate objects to life through his photography, set design, and CGI.

Marianne Lee | LinkedIn | Website
Taylor Brumfield | LinkedIn | Website | Instagram | TikTok
Andre Rucker | LinkedIn | Website | Instagram | TikTok

Marianne Lee
Senior Marketing Specialist
Taylor Brumfield
Photographer
Andre Rucker
Photographer

Read More…
Expert Advice: Instagram For Photographers
Expert Advice: Insight From Instagram Gurus
Tik Tok: Andre Rucker’s Video for Fenty Skin


Top 7 SEO Tips for Photographers!

4:00-5:00pm ET / 2:00-3:00pm MT

SEO Specialist Ashley Vaught shares best practices for attracting organic web searches. He’ll also show how to track and understand the traffic coming to your site.

Ashley Vaught | LinkedIn | Website | Articles

Ashley Vaught
SEO Specialist

Read more…
Hello from SEO Specialist Ashley Vaught!
Expert Advice: Search Engine Optimization for Photographers
Expert Advice: SEO Terminology
Expert Advice: Google Analytics Setup
Expert Advice: Google Analytics FAQ


Pricing & Negotiating Commercial Photography

5:00-6:00pm ET / 3:00-4:00pm MT

Executive Producer Craig Oppenheimer explains the basics of creative briefs, estimates, terms & conditions, treatments, and creative calls. He’ll also provide insight on how to negotiate effectively with clients.

Craig Oppenheimer | LinkedIn | Website | Articles

Craig Oppenheimer
Executive Producer

Read more…
Hello from Executive Producer Craig Oppenheimer!
aPhotoEditor: Pricing & Negotiating
Expert Advice: Treatments
Expert Advice: Terms & Conditions
Expert Advice: Estimate Worksheet
Wonderful Machine Premium Data: Bookkeeping, Estimating, Pricing


The Photographer-Producer Relationship

6:00-7:00pm ET / 4:00-5:00pm MT

Senior Producer Bryan Sheffield will explain his process of producing a big-budget photoshoot including crew, talent, styling, and location needs, how to manage a budget, and put together a comprehensive production book. Bryan will be joined by New York-based photographer Emily Andrews to discuss their recent collaboration.

Bryan Sheffield | LinkedIn | Website | Articles
Emily Andrews | LinkedIn | Website

Bryan Sheffield
Senior Producer
Emily Andrews
Photographer

Read More…
Expert Advice: How To Create A Production Book
Expert Advice: Hiring Crew


Parting Thoughts

7:00-7:30pm ET / 5:00-5:30pm MT

Bill and Rick share highlights from the day’s presentations and open up the discussion for anyone who wants to jump in!

Bill Cramer
Rick Souders

Question, comments, suggestions? Email Bill.

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