Wonderful Machine teamed up with ASMP Colorado on May 14th for a fun and informative virtual event covering the business of photography. Our photo editors, marketing specialists, and producers shared trends in branding, marketing, social media, SEO, estimating, and shoot production.
10:30-11:00am ET / 8:30-9:00am MT
As our viewers settle in, moderators Rick Souders of ASMP Colorado and Bill Cramer of Wonderful Machine will share some thoughts about what they’ve learned in their combined 70 years in the photography business.
11:00am-12:00pm ET / 9:00-10:00am MT
Join Senior Photo Editors Honore Brown and Deborah Dragon as they discuss what makes a great photographer’s website. They’ll share some examples of successful sites, including The Voorhes, Chris Buck, and Natasha Lee. They’ll also discuss how to create a cohesive edit and present pictures effectively online that resonate with your target audience.
Hello from Honore Brown and Deborah Dragon!
Expert Advice: Building A Functional Photography Website
Expert Advice: Web Design Basics For Photographers
Wonderful Machine Premium Data: Website Platforms
12:00-1:00pm ET / 10:00-11:00am MT
We’ll learn how two photographers turned their self-assigned projects into self-published books – and the impact on their photography business. Joining us will be Jakarta-based Muhammad Fadli who will be talking about his book, The Banda Journal, and Tadd Myers from Grapevine, Texas who will be discussing his latest book, The Lobstermen of Little Cranberry Island. Wonderful Machine Senior Creative Consultant and Daylight Books Cofounder Michael Itkoff moderates.
Wonderful Machine Premium Data: Book Design/Production/Publishing
Wonderful Machine Premium Data: Photo Bookstores
Athens Photo Festival: Photobook Exhibition Open Call
AnOther: 11 Beautiful Photo Books to Buy This Spring
1:00-2:00pm ET / 11:00am-12:00pm MT
Senior Designer Lindsay Thompson provides us with a bird’s eye view of the many ways to share your photographs with prospective clients (including emailers, print promos, print portfolios, promotional gifts, PDF presentations, Adobe Express, stationery & business cards).
Expert Advice: Visual Identity For Photographers
Expert Advice: Photographer Logos
Wonderful Machine Pinterest: Photographer Logos
Wonderful Machine Pinterest: Marketing Materials for Photographers
Wonderful Machine YouTube: Print Portfolios
Teri Campbell: Adobe Express Captain Morgan Treatment
Wonderful Machine Premium Data: Portfolio App
2:00-3:00pm ET / 12:00-1:00pm MT
Join Senior Project Manager Nicole Poulin as she breaks down how to identify your elevator pitch and target clients that match up with your goals (touching on client research, individual emails, email campaigns, and client meetings).
Nicole Poulin | LinkedIn
Expert Advice: The Best CRM Apps For Photographers
Expert Advice: Why Photographers Need A CRM
Wonderful Machine Premium Data: Customer Relationship Management (CRM)
Expert Advice: Email Marketing For Photographers
Expert Advice: Client Types: Brands
Expert Advice: Prospect List Services
Wonderful Machine Premium Data: Email Marketing
Wonderful Machine Pinterest: Emailers for Photographers
DemandScience: Which EU Countries accept B2B Emails post-GDPR?
Komyoon: Liz Miller-Gershfeld, V.P Exec. Art Producer, BBDO on How to Show Your Portfolio
3:00-4:00pm ET / 1:00-2:00pm MT
Senior Marketing Specialist Marianne Lee moderates a conversation with two photographers who are producing content for (as well as promoting their business with) Instagram and TikTok. Joining us will be Woodbridge, Virginia-based photographer Taylor Brumfield and Philadelphia-based Andre Rucker. Taylor started her portraiture journey after joining a fashion magazine, she now specializes in commercial and beauty product photography. Andre spends his time bringing inanimate objects to life through his photography, set design, and CGI.
4:00-5:00pm ET / 2:00-3:00pm MT
SEO Specialist Ashley Vaught shares best practices for attracting organic web searches. He’ll also show how to track and understand the traffic coming to your site.
Ashley Vaught | LinkedIn | Website | Articles
Hello from SEO Specialist Ashley Vaught!
Expert Advice: Search Engine Optimization for Photographers
Expert Advice: SEO Terminology
Expert Advice: Google Analytics Setup
Expert Advice: Google Analytics FAQ
5:00-6:00pm ET / 3:00-4:00pm MT
Executive Producer Craig Oppenheimer explains the basics of creative briefs, estimates, terms & conditions, treatments, and creative calls. He’ll also provide insight on how to negotiate effectively with clients.
Craig Oppenheimer | LinkedIn | Website | Articles
Hello from Executive Producer Craig Oppenheimer!
aPhotoEditor: Pricing & Negotiating
Expert Advice: Treatments
Expert Advice: Terms & Conditions
Expert Advice: Estimate Worksheet
Wonderful Machine Premium Data: Bookkeeping, Estimating, Pricing
6:00-7:00pm ET / 4:00-5:00pm MT
Senior Producer Bryan Sheffield will explain his process of producing a big-budget photoshoot including crew, talent, styling, and location needs, how to manage a budget, and put together a comprehensive production book. Bryan will be joined by New York-based photographer Emily Andrews to discuss their recent collaboration.
7:00-7:30pm ET / 5:00-5:30pm MT
Bill and Rick share highlights from the day’s presentations and open up the discussion for anyone who wants to jump in!
Question, comments, suggestions? Email Bill.