ASMP Colorado presents: The Business of photography

BY 14 May 2022

Wonderful Machine teamed up with ASMP Colorado on May 14th for a fun and informative virtual event covering the business of photography. Our photo editors, marketing specialists, and producers shared trends in branding, marketing, social media, SEO, estimating, and shoot production.

Opening Conversation

10:30-11:00am ET / 8:30-9:00am MT

As our viewers settle in, moderators Rick Souders of ASMP Colorado and Bill Cramer of Wonderful Machine will share some thoughts about what they’ve learned in their combined 70 years in the photography business.

**_{Rick Souders}**
**_{ASMP CO Board}**

**_{Bill Cramer}**
**_{Wonderful Machine CEO}**

Building a Compelling Photography Website

11:00am-12:00pm ET / 9:00-10:00am MT

Join Senior Photo Editors Honore Brown and Deborah Dragon as they discuss what makes a great photographer’s website. They’ll share some examples of successful sites, including The Voorhes, Chris Buck, and Natasha Lee. They’ll also discuss how to create a cohesive edit and present pictures effectively online that resonate with your target audience.

Honore Brown | LinkedIn | Articles
Deborah Dragon | LinkedIn

Self-Published Photo Books

12:00-1:00pm ET / 10:00-11:00am MT

We’ll learn how two photographers turned their self-assigned projects into self-published books – and the impact on their photography business. Joining us will be Jakarta-based Muhammad Fadli who will be talking about his book, The Banda Journal, and Tadd Myers from Grapevine, Texas who will be discussing his latest book, The Lobstermen of Little Cranberry Island. Wonderful Machine Senior Creative Consultant and Daylight Books Cofounder Michael Itkoff moderates.

_{Michael Itkoff
Senior Creative Consultant}

_{Tadd Myers
Photographer}

Creating Memorable Marketing Materials

1:00-2:00pm ET / 11:00am-12:00pm MT

Senior Designer Lindsay Thompson provides us with a bird’s eye view of the many ways to share your photographs with prospective clients (including emailers, print promos, print portfolios, promotional gifts, PDF presentations, Adobe Express, stationery & business cards).

Lindsay Thompson | LinkedIn | Website | Articles

_{Lindsay Thompson}
_Senior _Designer

Email Marketing for Photographers

2:00-3:00pm ET / 12:00-1:00pm MT

Join Senior Project Manager Nicole Poulin as she breaks down how to identify your elevator pitch and target clients that match up with your goals (touching on client research, individual emails, email campaigns, and client meetings).

Nicole Poulin | LinkedIn

**_{Nicole Poulin}**
**_{Senior Project Manager}**

Instagram & TikTok for Photographers

3:00-4:00pm ET / 1:00-2:00pm MT

Senior Marketing Specialist Marianne Lee moderates a conversation with two photographers who are producing content for (as well as promoting their business with) Instagram and TikTok. Joining us will be Woodbridge, Virginia-based photographer Taylor Brumfield and Philadelphia-based Andre Rucker. Taylor started her portraiture journey after joining a fashion magazine, she now specializes in commercial and beauty product photography. Andre spends his time bringing inanimate objects to life through his photography, set design, and CGI.

**_{Marianne Lee}**
**_{Senior Marketing Specialist}**

_Taylor _Brumfield
_Photographer

Top 7 SEO Tips for Photographers!

4:00-5:00pm ET / 2:00-3:00pm MT

SEO Specialist Ashley Vaught shares best practices for attracting organic web searches. He’ll also show how to track and understand the traffic coming to your site.

Ashley Vaught | LinkedIn | Website | Articles

**_{Ashley Vaught}**
**_{SEO Specialist}**

Pricing & Negotiating Commercial Photography

5:00-6:00pm ET / 3:00-4:00pm MT

Executive Producer Craig Oppenheimer explains the basics of creative briefs, estimates, terms & conditions, treatments, and creative calls. He’ll also provide insight on how to negotiate effectively with clients.

Craig Oppenheimer | LinkedIn | Website | Articles

**_{Craig Oppenheimer}**
**_{Executive Producer}**

The Photographer-Producer Relationship

6:00-7:00pm ET / 4:00-5:00pm MT

Senior Producer Bryan Sheffield will explain his process of producing a big-budget photoshoot including crew, talent, styling, and location needs, how to manage a budget, and put together a comprehensive production book. Bryan will be joined by New York-based photographer Emily Andrews to discuss their recent collaboration.