Banner Health is a non-profit health system and one of the largest employers in the US, with over 50,000 employees across the Southwest and Rocky Mountains. We collaborated with Rebecca Stumpf and Steve Craft to photograph a campaign highlighting real-life technicians, medical assistants, and nurses for OOH placements and printed displays within Banner Health’s network of healthcare facilities.
MullenLowe recently contacted us about a project they were planning for their client, Banner Health. The shoot entailed photographing Banner Health employees for a campaign designed to highlight the real-life health care workers behind the brand. These would be used for OOH placements and printed displays within Banner Health’s network of hospitals. The request was two subjects per day in the Northern Colorado and Phoenix, Arizona areas. These health care workers would be photographed in and around their own homes, with limited people on set due to Covid safety concerns. The subjects would be wearing their own clothing, styled remotely by the agency and us.
We put together cost estimates for the production including TBD photographer’s creative/licensing fees, as well as portrait photographer recommendations based on the shoot locations. We held quite a few creative calls and pre-pro meetings with the chosen photographers, agency, and client, and once the projects were awarded, we set the production wheels in motion.
Our first order of business was to set the shoot dates, which were based on each Banner Health employee’s availability. Banner Health provided the talent coordination. Once we lined up the talent, we asked for mobile phone images of their homes, as well as potential wardrobe options.
We had creative calls with the agency, client, and talent to pre-interview each subject. Since we were working with real people instead of professional talent, it was very helpful for them to meet the photographer and learn about our goals for the shoot.
Once the creative calls were finished and shoot dates were set, we secured the crew and planned the schedule for each day.
The subjects were all actual health care workers, and we asked everyone to have a negative PCR test result within 48hrs of their arrival. We collected all test results and gave the agency the green light when all was clear. We also sent a Covid Screening online doc to everyone, to be completed before the shoot date.
A call sheet was sent out the night before each shoot day with the contact info for all, our day-of schedule, full creative brief, talent and styling overview, addresses, maps, and travel times between each location, and our remote viewing link.
With crew booked, locations and talent secured, and a lengthy to-do list checked off, our first shoot day in Phoenix approached, and our Colorado shoot was scheduled for 6 days later.
The photographers and their team would arrive at each subject’s home and perform a quick scout to find an ideal space to shoot. Prior to the digitech setup, and agency/client online, the photographers would text me some images of a few locations they thought would be great and I would share them with the creative team for approval. Once we had our locations set and the digitech screenshare was set up, we looked at some live tests. Steve then dialed in his lighting and we tried a few poses and outfit changes.
Through remote viewing, the agency’s creative team was able to react to images as they came across the screen and give feedback in real-time. Our digitech would export the jpegs and email them so the agency creatives could do some quick mock-ups.
Plenty of moving pieces came together, and the shot list was tackled each day. In the end, the client was thrilled with all four scenarios. After a bit of post-production, the work was out in the world to advertise Banner Health and highlight their workers.