American manufacturing company Kohler wanted to document their presence at Design Week in Italy, and we helped them capture stills, video, and timelapse content of their expo booth. Outside the design showcase, they also wanted to document a separate experiential art exhibit along with streetscapes, to tell the entire story of Kohler’s footprint in Milan.
Kohler’s footprint at Design Week in Milan, Italy was impressive, to say the least. While Kohler has an internal photo/video team, they relied on us to help support them, as there were simply too many places for one team to be at the same time.
There were four main components that we needed to document during the exhibition. The first included both stills and videos of their main exhibition booth, showcasing their newest showers, toilets, and faucets. The second included both stills and a video of an experiential art exhibit happening at a nearby piazza.
After that, they needed time-lapses documenting the building of both of the aforementioned elaborate setups (the exhibition booth and art exhibit). Lastly, the client asked for support in capturing cityscape images and videos of Milan to help tell the story of Design Week.
The first team we brought on was Armonica Film to help capture all of the stills and video needed. Over the course of 5 days, Paolo Mantero and his team helped provide a DP, camera operator, assistant, digital tech, and an editor, all working different shifts on various days to support Kohler’s team while capturing content independently at both locations.
Additionally, we worked with Schmid Productions to capture timelapse content of both the tradeshow booth and the experiential activation, which was a large undertaking in and of itself. It required setting up and monitoring multiple camera systems at two different locations over a month while construction was taking place.
There were many twists and turns throughout the production, and having set construction constantly impact the timelapse camera positions was a learning curve for all involved, but both teams worked incredibly hard to capture some amazing videos and stills of this visual experience in Milan.
In the end, 408 pieces of content were created and used on social media in various formats.