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Instagram flourished with the introduction of more Engagement Stories in April, while Twitter received more profile visits. We also seem to be more established in the YouTube algorithm this month, with 3.3% of our traffic coming from “editorial photography” searches in-platform. Such a high-competition term can be hard to rank for, but with recent changes to the algorithm trying to promote smaller channels, we’re hoping to see more traffic from similar high-value search terms in the future.
Of our six regular social platforms, Instagram saw the most growth this month. Our page reach climbed +6% to 6.7k, and impressions saw a small boost to 24.5k. We also enjoyed 802 profile visits with 796 interactions.
Interactions are likes, comments, and other engagements. Something that may have boosted our reach and interactions this month was the introduction of daily “engagement stories,” meaning stories with quizzes, slide bars, and polls. The algorithm is currently prioritizing stories that encourage interaction and engagement, and we’ve seen some success already in our story reach after adopting this method.
Our first engagement story featured Chicago, Illinois-based photographer Morgan Ione and asked our audience an age-old question: surf or turf? It was close, but the people were clear:
Engagement stories are a fun way to promote our member photographers, and we’re excited to see how this strategy helps our numbers in the coming weeks.
Meanwhile, our feed was running a race of its own. Lake Mary, Florida-based photographer Josh Letchworth finished in first with this image of pro athlete and Olympian Keni Harrison for Adidas Running. The post managed 70 likes across 967 impressions:
If track isn’t your thing, fret not. This April, we took to the fields and brought farm to table with Houston, Texas-based Amy Scott’s Instagram Takeover. All in all, the takeover saw 170 likes, 2 shares, and 14 saves. Instagram insights won’t tell us who exactly saved Amy’s images, but it could very well be her next client, crew member, or other collaborator.
If you’re a member interested in hosting your own Takeover, email us anytime!
After introducing Idea Pins to our Pinterest strategy in March and having a few go “viral” (viral by our standards, at least) April didn’t see quite the same momentum. Nonetheless, we closed out the month with 128k impressions, 3.5k engagements, and 253 outbound clicks.
Our highest performing Pin of April goes to St. Louis, Missouri-based photographer Geoff Cardin, with 329 impressions. Liquid photography seems to always perform well for us on Pinterest, and this month was no exception:
Another small change we made this month was to consolidate all of our individual boards into Parent Boards. If you’ve been following the popularity contest between Home & Garden vs. Photographer Bios, they have now been grouped into the Specialties Board and Marketing Materials Board, respectively.
Photographer Specialties did come out on top as the most popular Parent Board this month, but we’ll see if Marketing Materials takes the crown again in the coming months.
With an ultimate reach of 1,000+, our Facebook account had a fairly standard April.
The top Facebook post of April, with a reach of 409 and 7 clicks, was Tel Aviv, Israel-based Ronen Goldman‘s recent Spotlight Article. Ronen recently incorporated his surreal style in an assignment for FreezeM — a company who, among other things, grows sustainable animal feed…in this case, black soldier flies. Check it out:
While page views on LinkedIn dropped -13% to 273, we still gained 39 new followers in April.
Our most popular post was Sergiy Kadulin’s recent Spotlight Article, with 598 impressions. The Kyiv-based architecture and interior photographer has been photographing the Shkrub House, the home and creation of Ukrainian architect Sergey Makhno, up until recent times. Show your support, and check out Sergiy’s work:
Yet with significantly less impressions, Ronen Goldman still saw the highest click-through-rate of the month, with 8 clicks across 166 impressions — a solid 4.8% CTR! Those flies certainly caught the interest of our audience. In case you missed it, here’s the article again:
April showers bring better numbers to Twitter! Ignoring the terribly reconstructed idiom, our Twitter account saw 966 profile visits this month — a nice jump compared to March’s 797 profile visits.
Our Top Tweet of April goes to Falmouth, Massachusetts-based photographer Leah Fasten, with 323 impressions. Leah’s recent Spotlight Article captures “bad photos” for Progressive Insurance character Dr. Rick, who famously provides strategies, exercises, and advice to become less like your parents every single day:
Dr. Rick Will See You Now: Leah Fasten For @progressive Insurance 📸 @leahfasten #commercialphotography
See more ⬇️https://t.co/u3njnipMxr pic.twitter.com/faQHJlhDNy— Wonderful Machine (@wonderflmachine) April 6, 2022
Our Top Mention of the month came from our friends over at aPhotoEditor, reaching 27 engagements! They helped promote our recent event with ASMP Colorado, and we thank them for helping to get the word out.
This all-day business of photography event looks amazing. @ASMPColorado @wonderflmachine https://t.co/qX0isGVSsz
— aphotoeditor (@aphotoeditor) April 19, 2022
Although no videos were posted to our YouTube channel in the month of April, our older content kept us afloat. We still finished the month with 276 views, 4.4k impressions, and 8 hours of watch time.
Something interesting of note is that 22% of our YouTube traffic in April came internally from the YouTube search bar — and 3.3% of the searches were for the term “editorial photography” meaning that we’re slowly but surely establishing ourselves in the algorithm! This can take a lot of time, so we’re hoping to see more similar search terms (i.e. editorial photography) start to creep into our analytics in the weeks to come.