It would appear that our social media platforms were either more popular throughout April or gained the same popularity as the previous month. We, of course, try to stay as much up to date as we can with the ever-changing world of social media as platforms are always trying to ‘improve’ their algorithms. And it seems that the focus is always on original content creators. However, most platforms prioritize personal accounts rather than businesses. By staying up to date with the news, we can always adapt to changes, and what we can say with 100% certainty is that consistency is key.
Our Instagram profile gained a slight but not insignificant increase in our monthly statistics. We reached 8,507 accounts, or +32.4% compared to the previous month. Our engagement increased too, with 559 accounts engaged, meaning +25.9% more than the last month. We can attribute this to increasing the number of posts per week from 4 to 5. Showing more presence on the platform brings more audience to see our work.
This month the best post was featuring Eric Pohl, from Dripping Springs, Texas. He specializes in Food/Drink, Brand Narrative, and Portraiture photography. This post gained 982 impressions, and a reach of 969.
This month’s best reel goes to Nicole Loeb and her reel with almost 4K plays and 4,655 reaches. Nicole is a Quincy, Massachusetts-based photographer who specializes in Lifestyle, Portraiture, Science/Technology, and Travel photography.
April has been good for our Pinterest account. With over 214k impressions this month, we noted an almost +6% increase. Additionally, our total audience has a steady increase of +3% again which is a bit over 132k. Our engagement has increased by almost +6% to 5.57k this month.
April’s best pin goes to Dallas, Texas-based photographer, Wade Griffith. He specializes in Aerial, Architecture, and Home/Garden photography. His pin gained 3,145 total impressions and 116 pin clicks. This month’s top parent board is Photographer Specialities. It earned almost 70k impressions, a bit under 2k engagements, and 1.7k pin clicks.
In April, our Facebook profile experienced almost 2k reach and 210-page visits. We are noting a slight decrease in our monthly statistics. We can attribute this to algorithm changes, but we will adapt to compensate for the change.
This month, the best post is featuring a Little Rock, Arkansas-based photographer, John David Pittman. His specialties include Celebrity, Humanitarian, Portraiture, and Sports/Fitness photography. This post gained 440 reach.
This month our LinkedIn profile has a little over 3,7k followers and 252 page views. Users that follow us on LinkedIn are from these backgrounds: Arts and Design, Business Development, and Media and Communication.
The best post of the month on LinkedIn features the Creative in Place article from late April. Creative in Place is an email promotion that highlights the capability of our vast network of photographers and directors to provide visual solutions in almost any location worldwide. This post gained 296 impressions and 12 clicks.
April has shown some steady statistics with Twitter. We had 227 profile visits and 443 total tweet impressions. The top trends on Twitter in April were technology, music, and politics. We are looking forward to seeing what May brings us.
Our audience on Twitter seems to like our Creative in Place: Sense of Scale, just like our LinkedIn audience. This tweet gained 133 impressions.
❗️New topic in this week’s Creative in Place: Sense of Scale ❗️
👇 More in the comments 👇#photography #creative pic.twitter.com/gd2zLgnKdk
— Wonderful Machine (@wonderflmachine) April 28, 2023
Our YouTube account has been blessed again with 1.3k views. Percentage-wise, we are noting a +52% increase in views. Although we got a bit less watch time, we have a rise in returning viewers and that is +10% more than the previous month.
April’s best-performing content is once again a YouTube Short. This month, Charlie Neuenschwander took the best short with his portrait photography compilation. He is an Oklahoma City, Oklahoma -based photographer who specializes in Lifestyle, Corporate, and Portraiture photography. His short gained 576 views and has been shown in feed 2.6k times.
Stay tuned for more content on our Social Media platforms. Keep tagging us and of course, let us know if you have any tips and ideas for us!
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!