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Wonderful Machine launched a second Instagram account at the end of August, with a focus on our Consultants and Producers. On Wonderful at Work, we will be sharing our Case Studies, Expert Advice articles, and more. Despite our removal of story polls, our main Instagram is still thriving with a reach of nearly 8.4K and 26K impressions. Reach refers to the number of unique viewers the algorithm showed our content to, whereas impressions show the number of times our content appeared on these viewers’ feeds. Twitter is still benefiting as well, as the images from our story polls accounted for 2.5K impressions. On Pinterest, engagements — likes, comments, shares — increased by +30%, while we earned 4.5K reactions on a single Facebook post alone. Pageviews have decreased on LinkedIn, while YouTube experienced a watch time of 23.2 hours.
Midway through August, we put Instagram story polls on the back seat to focus on our main feed. While they did earn us a +30% increase in interactions this past month, their absence doesn’t appear to be negatively affecting our page just yet. Since July, we experienced a +45.6% increase in reach, bringing a total reach of almost 8.4K. Although our engagements increased +54.5% to 595, our impressions only grew by +4.4%, with a little over 26K impressions. In total, we gained 31 followers.
Our top feed post in August featured work by San Francisco-based commercial photographer Lucas Saugen, who specializes in still-life photography and brand narrative photography. His colorful and conceptual Jello images earned a reach of 931.
We also had an Instagram takeover with commercial and editorial photographer Mark Harrison, who is based in London. Mark specializes in portraiture, social documentary photography, conceptual photography, and more. His top-performing post was his behind-the-scenes reel of a Time Magazine photo shoot with Doctor Who’s Matt Smith and Jenna Coleman. It earned 300 likes, 6,994 plays, and 28 saves. In total, the reel reached 6,718 accounts. We plan to keep this momentum going by adding even more behind-the-scenes reels, especially in place of Instagram story polls.
We launched a new Instagram account this month! On Wonderful at Work, we promote projects our consultants and producers complete for our photographers and clients. These services range from Production, Pricing & Negotiating, Marketing, Design, Photo Editing, and more. The features include Case Studies, Expert Advice articles, Wonderful Machine News, Events, and Press. We’re just starting out, so it is too soon to see any insights, but we hope to change this in the near future!
After earning a slight increase of 1.6% impressions on Pinterest in July, August brought a spike of +27%, with a total of 156.39K impressions. Engagements also grew +30% to 4.76K engagements. Our Photographer Specialties parent board continues to be our top performing with 40.67K impressions overall (an 18.7K increase from the previous month).
The top idea pin came from our Corporate Photography board, featuring work from West Hartford, Connecticut-based commercial photographer, Jane Shauck. Jane specializes in corporate photography, portrait photography, and more. The pin earned 280 impressions.
Facebook experienced a +320.6% increase in reach since the previous month, totaling a reach of over 4.8K. Pageviews saw a +76.9% hike as well. These percentages might seem high, but they reveal our slow recovery over the past few months, since making the switch from sharing all articles on Facebook, to only Photographer Spotlights. Initially, this meant less content was being shared, but over the past month, we have had an increase in Spotlights.
We are still sharing Instagram feed posts on our Facebook page as well. Our most popular post in August came from Eagle, Colorado-based commercial photographer Sean F. Boggs. Sean specializes in agriculture photography, architecture photography, portrait photography, and more. His image of a wild horse at Maybell, Colorado’s Sand Wash Basin is responsible for bringing more attention to our page with 4.5K reactions, 45 comments, and 37 shares.
LinkedIn is trailing behind Facebook with pageviews down by -26.6%. We did experience a 4.3% gain in reactions, but it is nothing to write home about just yet. Moving forward, we will be utilizing hashtags more in our posts, in order to bring our LinkedIn to higher ground. In the meantime, we want to take a moment to appreciate our gain of 30 followers this past month.
Our top August LinkedIn post featured the article, “Shoot Production: Con Edison.” It earned 193 impressions, with a CTR (click-through rate) of 3.63%, and an engagement rate of +6.74%.
Up until the middle of August, we shared the images from our Instagram story polls on Twitter. Although this is, at least for now, a thing of the past, they did account for a total of 2.5K impressions and 1.2K profile visits, which is a subtle improvement since July. Now, the feed is primarily full of Spotlight features. We will be able to give a better report of the effects of this change next month.
Our top tweet featured a photograph of comedian Eric Andre and rapper Vince Staples, by member photographer and Senior Producer at Wonderful Machine, Bryan Sheffield. Bryan is based in Malvern, Pennsylvania, where he specializes in brand narrative photography, fine art photography, portraiture, and more. The tweet earned 158 impressions and an engagement rate of 2.5%.
Eric Andre & Vince Staples 📸: Bryan Sheffield // 📌 Philadelphia, PA #celebrity #portrait #photography #ericandre #vincestaples See more of Bryan’s work 👉 https://t.co/PvB7wKmfdp pic.twitter.com/6E78WWW73o
— Wonderful Machine (@wonderflmachine) August 5, 2022
Following close behind, were two images from Barcelona-based travel, lifestyle, social documentary, and portrait photographer Adrian Morris. The tweet gained 149 impressions and an engagement rate of 1.3%.
Which would you hold, 🪲 or 🐦? 📸: Adrian Morris // 📌: Barcelona, Spain #animal #travel #photography See more of Adrian’s work ➡️ https://t.co/SKwLA15b5Q pic.twitter.com/dvaTooWRaX
— Wonderful Machine (@wonderflmachine) August 16, 2022
This year, YouTube ranked number two among the most popular social media platforms. Its long-standing reputation speaks for itself, and it continues to prove valuable to Wonderful Machine. Views on YouTube climbed +12% in August, with 570 views, 8.9K impressions, and a click-through rate of 4%. We also gained a few additional hours with a total watch time of 23.2 hours, with 35% of traffic coming from the YouTube search bar.
Our top post in August came from Raleigh, North Carolina-based editorial and commercial photographer Justin Kase Conder. The video is a behind-the-scenes look at Justin’s industrial photo shoot for CAT Service Technicians.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!