Our introduction of YouTube Shorts has contributed to a +77% increase in views this December. We also started sharing more content on LinkedIn and Twitter, which brought slight improvements in impressions. Posting more regularly will always better our chances, as we slowly make our way back into their respective algorithms. Pinterest has proved this with audience and engagement growing over +50% this month. Meanwhile, Instagram and Facebook each experienced a drop in reach, possibly due to less posting around the holidays.
In December, our Instagram reach dropped -27%, totaling a page reach of 4.5K. Engagement also decreased by -29% to 301, and impressions by -14% to 16.9K. It looks like we have some work to do in order to make our presence stronger in the algorithm. As always, we’ll be looking for more reels to share – behind-the-scenes footage, photo compilations, etc. – so make sure to tag us in your posts and stories for a chance to be featured!
Our top post this month belongs to Scott Suchman, who is based in Washington, DC. Scott specializes in food/drink photography, portraiture, social documentary, and travel photography. His images for L’Avant-Garde restaurant earned 968 impressions and a reach of 912.
As for reels, Justin Clemons‘ compilation of portraits earned a reach of 1K as well as a little over 1K plays. These numbers tend to be close in range, as reach refers to the number of Instagram users who came across the reel – either on their feed, on the explore tab, or in the reels section – and plays show the number of users who watched the reel. Along with portraiture, Justin specializes in adventure/outdoor photography, brand narrative photography, conceptual photography, and more.
Pinterest saw a +58% spike of 653K impressions and a +74% jump in engagements that totaled nearly 28K. Our total audience grew to about 386K – a +53% increase. The top Parent Board on Pinterest this month was our Photographer Specialties board, with about 25.6K impressions and 1.6K pin clicks.
Our top pin this December came from Luke Copping, a Buffalo, New York-based photographer. Luke specializes in portraiture, travel photography, animal photography, conceptual photography, and more. His image earned 389 impressions and 10 pin clicks.
In December we experienced a -31% decrease in page reach on Facebook, bringing a total of over 2K. We only attracted 79 page visits, but we are grateful, however, for the 7 followers we gained. Organic reach might still be alive on this social media platform, but it isn’t quite thriving. Our reels seem to be working with the algorithm though, as we earned 241 minutes viewed this month.
The top Facebook post goes to our share of a recent Spotlight feature on Portland, Oregon-based photographer Susan Seubert, who specializes in landscape photography, travel photography, portraiture, and more. The post earned a reach of 301 and 324 impressions.
LinkedIn showed progress in December, with a total of 230 page views, an engagement rate of a little over 3%, and nearly 1.2K impressions. These are only marginal increases compared to November, but it’s refreshing to see improvement nonetheless. We also gained 662 unique impressions and 18 new followers.
Our top LinkedIn post this month covered Creative in Place: Room with a View with 247 impressions, 10 clicks, and a CTR (click-through-rate) of 4%.
Twitter gained a little over 1.4K impressions, 624 profile visits, and 5 mentions in December. We hope to keep these numbers growing as we continue to tweet more in the new year.
Our share of the Spotlight feature, “Ben Pipe Travels To South Africa For National Geographic Traveller Magazine” earned 190 impressions. The London-based photographer is known for his travel photography, landscape photography, and social documentary photography – to name a few.
Ben Pipe Travels to South Africa for @NatGeoTravelUK 👇
— Wonderful Machine (@wonderflmachine) December 22, 2022
Our YouTube has stepped into a room of its own this month with a +77% increase of 664 views. After our account experienced a drop in impressions in November, December brought a +53% increase of a little over 9K. We also reached 8 hours of watch time, which is a +19% upswing. Nearly 28% of our traffic came from the YouTube search bar, with still life photography being 4% of the searches.
Chuck Nowak‘s behind-the-scenes video of a client portrait photography shoot earned the spot of top video this month with 828 impressions and a CTR of 3%. The Livonia, Michigan-based photographer also specializes in food/drink photography, conceptual photography, and more.
We recently started adding to the Shorts section of YouTube, including Natalia Weedy‘s behind-the-scenes short, with 244 impressions and a CTR of almost 2%.
YouTube Shorts have similar requirements as Instagram reels, with a preference for vertical format and a duration under 60 seconds. We’re always looking for more content, so make sure to tag us in your Instagram reels for a chance to be featured on our feed, or as a YouTube Short.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!