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We continued to promote our member photographers across all of our platforms this past month, especially with regards to our Pinterest page. In February, we created 25 boards based on specialties, racking up 230,000 impressions and 7,860 engagements on our pins. Our top three boards are Photographer Bios, Photographer Logos, and Portraiture Photography.
We also promoted the recent work of our members photographers articles on Facebook, Twitter, Instagram, and LinkedIn. On the latter site, Angelo Merendino’s article reached over 300 people and featured the most engagement.
Italy-based Michael Minelli did a recent shoot for Quattroroute, a well-established Italian automotive magazine, and his was a thrilling assignment. Michael chose to photograph a luxury car in a location close to home, a very special place in the heart of the Alps. He likes to play a lot with this juxtaposition of a rugged terrain and a sleek, urban mode of transportation. Our Facebook post promoting his work reached 785 people.
On Instagram Reels, we are sharing portfolios and behind-the-scenes videos to promote our members photographers. Here’s an example from Renee Anjanette.
Our most popular images on Instagram came from Florida-based Suzanne Clements, who did a weekend takeover with us early in the month. This post reached 3,684 people and has more than 200 likes.
The second-most popular image in terms of reach was from Vancouver-based Noel Hendrickson from a more recent takeover. This post reached 2,839 people and has 222 likes.
We’re looking forward to sharing on-set, behind-the-scenes videos on our Instagram and Tik Tok accounts. If you have footage you think is worth sharing, send us an email with the video.