When it comes to the most engaging content on our Social Media Platforms, videos and photographs were the most popular, with Instagram being the platform of choice for photographs and YouTube being the top choice for videos. Using polls in Instagram stories appears to be a great way to improve reach and gain insights into how our audience is responding to our content. It can also help identify what content resonates most with our followers.
In addition to polls, we are using a range of other methods to analyze social media performance. By tracking this data, we can determine which content is performing best and make adjustments to improve performance.
In January, our Instagram reach improved to 5,800 accounts reached, which is +29% more than the previous month. Our engagement also increased slightly compared to December by +5% with 316 accounts engaged. Adding to that, we have also gained 119 new followers. We can attribute some of these gains to changes to our usual process, including using polls, targeting popular hours, and introducing some new CTAs.
This month’s most popular post belongs to Lauren Volo from Brooklyn, New York. She specializes mostly in Food/Drink photography. Lauren’s photo gained over 718 impressions, and over 579 reach.
The best reel performance came from North Kingstown-based photographer Cate Brown. Cate specializes in Fine Art, Brand Narrative, Lifestyle, and Outdoor/Adventure Photography, among other things. Her project for Wacaco, a company that makes portable coffee makers, has gained reach of over 2,000 with almost 2,000 plays.
Coming off a great performance in December 2022, this month didn’t have the same momentum with Pinterest. We closed January 2023 with a little over 122k audience, 187k impressions, and 6k engagement. The top Parent Board this month was our Photographer Specialties board, with a little over 57k impressions and 1.6K pin clicks.
Our highest-performing pin goes to one John Fulton. He is an Atlanta, Georgia-based photographer who specializes in Conceptual, Architecture, Lifestyle, Animal photography. John’s image got 306 impressions and 2 pin clicks.
Our Facebook account started the year strong, with a 3.2K reach in January, which is +51% more than the month before and 8 new followers. With 240 reach, the most popular post of the month is from Lindsey Dowell, Atlanta, Georgia-based photographer. She specializes in Fashion, Lifestyle, and Portraiture photography.
Simply said, more content will generate more audience. We applied this rule of thumb with our LinkedIn last month and reached a total of 3.6K followers, which is +45% more than last month. Our most popular post of the month goes to Nate Ryan, St. Paul, Minnesota-based photographer, specializing in Sports, Lifestyle, Portrait photography, and more. This post, featuring Nate’s photos of Justin Jefferson, the NFL rising star gained 944 impressions and 24 clicks.
In January, our Twitter profile gained 1.2K engagement and 177 profile visits. Our top tweet this month may seem familiar, as it was also a top post on LinkedIn this month. It is from our member photographer Nate Ryan, who worked with Justin Jefferson and earned us 191 impressions with 6.8% engagement rate.
Photographer @nateryanphoto has teamed up with @NFL rising star Justin Jefferson for @ESPN!
👇 Read about it below 👇https://t.co/VRjVA5G7QV#sportphotography #football #nfl pic.twitter.com/2MWlZePueK
— Wonderful Machine (@wonderflmachine) January 27, 2023
And last but not least, YouTube, the most popular platform for videos. Our channel has earned 448 views and 6.9K impressions this month with a total of 7.4 hours of watch time. January has recorded a decrease in statistics. However, we have always brought our audience the best content and we will continue to do so.
Our top video of the month was from one Zave Smith, from Philadelphia, Pennsylvania. Zave specializes in Lifestyle, Portraiture, Healthcare, and Corporate photography. He captured a video of singer/songwriter Autumn Luz and it became the center of the music video for her new release, “Heat.” Zave’s video gained 367 impressions and a CTR of nearly 3%.
Our goal for YouTube next month is to upload more, including more behind-the-scenes videos, shorts and motion reels. We’re always looking for more content, so make sure to tag us in your Instagram reels for a chance to be featured on our feed, or as a YouTube Short.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!