During July, Wonderful Machine’s social media efforts remained relatively steady but did finally see our Instagram feed reach 15K followers. Our other platforms continue to grow. We maintain a presence on several social media platforms — mainly Facebook, Instagram, Pinterest, Linked In, YouTube, and Twitter.
A social media presence is vital to operating a successful business today (as publicist Shannon Stewart recently attested). One metric that we use to judge it is the amount of traffic it drives to our website. Judged by how much traffic it drives to our website, Facebook is the winner far and away. This may sound strange, given that Instagram is the “industry standard,” but some reflection on the format of Instagram reflects this insofar as it’s not built to include links.
Pinterest remains our platform with the most monthly views. While we saw a decrease from 63.2K to 60.1K views, we’ve reconsidered our process for posting on Pinterest. Our photo editors will now be in charge of deciding which photos we post to balance diversity among our categories successfully.
While we always aim to increase our platforms’ engagement, consistency within our platforms shows our efforts are working. Our most-viewed specialty boards for this month include — as they did last month — Travel Photography, Portrait Photography, Music & Performing Arts Photography, and Industrial Photography.
For most social media platforms, trends are incredibly important. Pinterest has a page solely dedicated to trends, which may inform the increase or decrease of engagement.
On-trend for this month, we gained another 33 followers on LinkedIn, for a total of 3,190. We increased our post impressions by 23%. Our most popular post for July is Gregory Miller‘s campaign for CoverMyMeds. It reached 1,393 organic impressions.
We continue to post our blog articles on Facebook daily. In the last month, we’ve seen an increase in people reached by 92%, post engagements by 401%, and page likes by 33%. Our most popular post promoted Jeremy Kramer‘s vintage airplane shoot for Cincinnati Magazine.
On Instagram this month, we gained 43 followers, finally bringing us up to 15K followers! We saw an increase in accounts reached by 136%. Our most successful post this month was our Creative in Place: Pumping Iron.
We’ve uploaded several BTS and portfolios this month to our YouTube channel, as well as the Member Open House on Live SEO Reviews.
Twitter may be the least used platform by photographers, but we continue to use it because of its significance to users in general. It’s still a good venue to share our photographers’ content and engage with clients and the business world.
We have over 7,000 followers on Twitter, and we hope sharing our photographers’ photos will bring in more.