Despite Instagram’s emphasis on reels, our still-image feed posts continue to perform well with Instagram’s algorithm. In July, we saw 24.9k impressions and gained 145 followers on the platform. As we mentioned last month, we reevaluated our approach for each social media site, to promote more photographers more frequently. With this, we are considering our audiences on each platform to avoid flooding any feeds with duplicate content. This seems to be working with Facebook, as profile visits grew in July. However, pageviews decreased on LinkedIn and Twitter. Pinterest and YouTube on the other hand, have remained steady no matter the frequency of our posts.
Instagram‘s preference for reels has been a hot topic across the platform for a couple of weeks. Although we only experienced a total reach of 5.8k in July, we earned 24.9k impressions and gained 145 more followers – a spike of +18.9%. This means our posts are still working with the algorithm, showing up in feeds. However, it is hard to ignore the -15.9% decrease of 676 interactions. Still images will always have a place on our feed, but we are always looking for more behind-the-scenes reels to promote!
Our top feed post in July came from Washington, D.C-based food and drink photographer Scott Suchman. Scott’s cover image for Food and Wine magazine, as well as his behind-the-scenes images, reached over 1.9k accounts.
Another top post in July came from an Instagram takeover with Santa Monica, California-based photographer Bobbi Lin. Bobbi specializes in food and drink photography, still life photography, and more. This post reached over 1k accounts.
We called Pinterest an underdog last month, but the platform is proving itself more and more each day. Our numbers keep climbing, no matter the frequency of posts. July brought only a 1.6% increase of 122.9k impressions, but engagements increased +8.3%, bringing a total of 3.65k engagements.
Our parent board, Photographer Specialties, earned 21.98k impressions with an engagement of 926. The top idea pin came from the Home & Garden Photography board, featuring an image from Minneapolis, Minnesota-based photographer Chad Holder. Chad specializes in portraiture, lifestyle photography, Home and Garden photography (of course!) and more. The idea pin earned a total of 137 impressions.
Facebook continues to prove itself a favorable platform when it comes to sharing Photographer Spotlights and Instagram feed posts. This month, we are happy to report that our reach increased +30.2% with a total reach of 1.2K. Facebook also saw a +13.9% rise in profile visits and a total of 728 engagements.
Look familiar? Our top Facebook post was also our top Instagram post in July! Scott Suchman’s food photography and behind-the-scenes photography earned a reach of 506.
LinkedIn isn’t making a comeback just yet, with -7.1% pageviews. On a positive note, we did gain 13 followers. Although the number isn’t as high as we would hope, it is always reassuring to see the waters aren’t stagnant. Our network on LinkedIn seems to enjoy our Evergreen articles in particular.
Our top July LinkedIn post featured Evergreen article, “Expert Advice: Self-Publishing a Photobook.” It earned 139 impressions, a CTR (click-through rate) of 1.5%, and an engagement rate of +7.9%.
In the past, Wonderful Machine’s Twitter was used to further promote content such as blog posts and Instagram feed posts. We decided to take a different approach to properly serve our audiences on each social media platform. This would also keep us from flooding any feeds. Of course, this caused a drop in July’s analytics. In total, we gained 892 profile visits and 2.1k impressions.
Our top post – which features an image from Little Rock, Arkansas-based photographer Karen E. Segrave – earned 140 impressions, with 5 likes and 1 retweet. Karen is a commercial photographer specializing in food and drink photography, portraiture, and more.
— Wonderful Machine (@wonderflmachine) July 1, 2022
Views on YouTube increased in July by only +14%, at a total of 505 views. Watch time, however, almost doubled to 15.5 hours. In total, 20.4% of our traffic came internally from the YouTube search bar, with the term “landscape photography” making up 3.9% of searches. We ended July with a total of 6.4k impressions and a click-through rate of 3.7%.
Our top video for July featured a print portfolio by Doug Gritzmacher (GritzArts). Doug is a Denver-based commercial and editorial photographer, specializing in portraiture photography, agriculture photography, social documentary photography, and more.