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As we enter the second half of 2024, we take a look at the future of social media. The landscape is changing rapidly, with platforms competing for user attention with innovative features and immersive content. As algorithms become increasingly sophisticated, creators face new challenges in maintaining visibility and engagement. The ever-growing emphasis on short-form video, coupled with the rise of AI-driven content creation tools, has reshaped how audiences consume media. In this dynamic environment, staying ahead of trends and mastering platform-specific strategies are critical for those looking to succeed in the digital space.
For photographers aiming to stay ahead of the pack, it’s essential to adapt and innovate continuously. Leveraging the power of short-form video content, such as Instagram Reels or YouTube Shorts, allows photographers to showcase their work in ways that resonate with current trends. Think BTS shorts and reels showcasing a specific project from your portfolio. Secondly, consistency in posting can significantly enhance discoverability and reach. So focus on figuring out a sustainable schedule for your posts. Lastly, engaging with followers through polls, Q&As, and live sessions helps build community and boosts algorithmic favorability. Photographers can also explore collaborations with brands to tap into new audiences and diversify their content. Our last bit of advice going into the second half of the year — stay up-to-date on platform updates and analytics, ensuring your work remains relevant and captivating in an increasingly competitive space.
On Instagram in July, we reached 18,059 accounts, a 0.3% decrease from the previous month. We also recorded 39,959 impressions and gained 127 new followers.
Our best-performing post of the month featured Newport Beach, California-based Pat Nolan’s project showing off the 2024 Ford Bronco in the deserts of California. The post reached 1,666 accounts and featured the beast of a machine kicking up a dust storm.
Pinterest is a visual discovery platform where users can collect ideas on various trending topics. We use it as a virtual mood board where we organize our members’ photos by specialty, and also collect examples of all the main types of marketing materials photographers use to promote themselves (including logos, bios, email promotions, print promotions, and PDF portfolios).
We periodically select new content from our photographers’ websites (and also consider the work they send directly to us) to keep the platform fresh for our audience.
We reached 95.29k accounts (up 5.8%) and registered 169.1k impressions (a 14% increase).
In July, the top pin featured a Sports/Fitness photography image by Longmont, Colorado-based Jason Innes, which received 166 impressions.
The Pinterest board with the most visibility was Photographer Specialties, with 42.69k impressions and 885 engagements.
LinkedIn is the only major social media platform dedicated specifically to professional networking. This makes it a good place to share the stories of our photographers and their creative problem-solving skills. We post once or twice a week, sharing our Photographer Spotlight articles and photos from our Creative in Place email campaigns — where we pick a very specific creative brief and show clients how our extensive network of photographers can deliver on that particular theme.
We had 4.7k post impressions in July, a 20% decrease from the previous month.
The top post highlighted a spotlight article from our blog which featured product and lifestyle photographer Lucas Saugen’s work for Eko Health. It received 1,246 impressions and 70 clicks.
Though Facebook is mostly used to connect users with their friends and family (and their algorithm favors that content), we’ve found that it’s also effective at connecting photographers with clients. Our Facebook account mirrors our Instagram feed, and we also share a selection of Photographer Spotlight articles from our Published Blog.
We reached 4.8k accounts in July.
The post with the most attention highlighted Ho Chi Minh City, Vietnam-based Quinn Ryan Mattingly’s project for JW Marriott Khao Lak, Thailand. It garnered 156 impressions.
X (formerly known as Twitter) is a microblogging platform that enables users to post short posts. It is commonly used for sharing information, expressing opinions, and staying updated on current events.
Since the beginning of 2024, we have featured our daily website homepage photo on X.
July’s posts brought in 2.6k impressions and the top post featured Seattle, Washington-based Geo Rittenmyer’s homepage photo. It had 309 impressions.
An imagination that is out of this world!
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📸 Geo Rittenmyer
📌 Seattle, Washington
.#SundayGame #ConceptualPhotography pic.twitter.com/7WRxRPkow2— Wonderful Machine (@wonderflmachine) July 28, 2024
We use our YouTube channel to host a wide range of content, including behind-the-scenes, photography compilations, motion reels, print portfolios, Member Open House presentations, and much more. Users can subscribe to our channels, comment on videos, and share with others.
We post once or twice per week and use two types of formats — vertical shorts and horizontal motion reels.
In July, we had 847 views and 8.3 hours of watch time.
Stay tuned for more content on our Social Media platforms. Keep tagging us, and of course, let us know if you have any tips and ideas for us!
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!