Social Media: June 2021

Among June’s social media efforts, Wonderful Machine enjoyed unprecedented success with Luke Copping’s wildly popular Instagram Takeover. Our other platforms also had a good month.

Pinterest

Pinterest is one of the few social media platforms where you can post several times a day without fear of losing engagement. We have boards for each of our photographer specialties and each of the different marketing tools that our photographers use to promote themselves. These boards inspire our viewers, which is what Pinterest is all about.

Pinterest seems to us to be one of the most underrated social media platforms. We’ve found that our content does well there. In fact, for June, we’ve had a whopping 63.2K views. This month we’ve also seen an increase in outbound clicks from 277 to 320. Outbound clicks let us know our Pinterest is doing its job, bringing photographers and clients to our website. Some of our most-viewed specialty boards for this month include Travel Photography, Portrait Photography, Music & Performing Arts Photography, and Industrial Photography.

As usual, our most popular board overall was our Photographer Bios board.

LinkedIn

We gained 33 new followers on LinkedIn this month for a total of 3,157. We’ve made it our mission this month to share more articles and blog posts on our LinkedIn. For June, we’ve averaged around 200 organic impressions on each of our posts.

Facebook

We’ve followed the same strategy on Facebook as LinkedIn, sharing all of the articles we post to our blog. Our post about New York-based photographer Joe Quint‘s “Hello Sunshine” reached 287 people.

Instagram

We’ve seen the most success from our social media this month with Buffalo, New York-based photographer Luke Copping‘s Instagram Takeover. Luke’s photos reached almost 800 likes, increasing our interactions by 227%.

At the beginning of June, our feed reached 5900 accounts (the number of unique views) but then returned to around 5000 for the month. We haven’t quite reached 15,000 followers, but we’re only thirty more away!

YouTube

We’ve continued to upload portfolios and BTS to our YouTube channel, where we have 1.54K subscribers.

We have some big plans for our YouTube channel coming to you soon, featuring your favorite photographers and our hardworking publicists.

Twitter

Twitter is one of the trickier platforms concerning photography, as it is the least used app amongst our photographers. That, however, doesn’t stop us from trying new ways to interact with our clients. While we used to only share our blog articles on Twitter, we’ve now been tweeting photos from our photographers as well.

Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!