While some of our social media platforms remained steady in June, our page reach on Instagram doubled to 10.5k. Pinterest proved yet again to be the underdog, bringing in 19.6k impressions through our Photographer Specialties board. Twitter experienced some increase in June as well, with 600 more impressions and 81 more profile visits. In the coming months, we plan on increasing traffic to Facebook and LinkedIn, with Photographer Spotlights, Shoot Production articles, and Evergreen articles.
Our page reach on Instagram more than doubled since the previous month, with an increase of +36.7% to 10.5K. Since page reach refers to the number of unique views, these results confirm our establishment in the algorithm. While we saw a slight decline in impressions at -0.3%, we still earned 28k impressions. This means our posts are consistently making appearances on feeds. This is also evident in the +21.6% rise in interactions, as we are gaining more likes, comments, etc. between our posts and stories. In total, we saw 657 profile visits and an engagement of 950 — the latter being a +48.4% spike.
Our top feed post in June came from San Francisco-based commercial and editorial food photographer Colin Price, for Catherine McCord’s Cookbook, “The Smoothie Project.” It earned a total of 143 likes, and a reach of nearly 1.5K.
We also started posting behind-the-scenes reels to Instagram. Our top-performing reel came from Boston-based lifestyle photographer Nicole Loeb, from her photoshoot for 9Tailors‘ “Women Mean Business” campaign. This post brought a reach of over 4.9k, with 443 likes.
Pinterest might not seem as popular as other platforms nowadays, but it always proves fruitful when it comes to promoting our photographers. We saw a total just shy of 117k impressions, with our Photographer Specialties parent board earning the most at 19.6k impressions. Engagements weren’t as high, but we still saw an improvement of 14%, with 3.3k engagements.
Our top-performing pin was a conceptual image from Mexico City-based portrait photographer Annick Donkers. The idea pin on our Portraiture Photography board earned a total of 352 impressions.
Facebook has become our primary platform when it comes to sharing Photographer Spotlights. We took a step back from sharing other Wonderful Machine blog posts on Facebook— such as our Shoot Production articles — which could account for our total reach of 876 on Facebook in June, a -16.7% decline. We decided to focus on sharing more photographers on different platforms, rather than the one photographer on multiple platforms. We plan on increasing our traffic on Facebook over the next few months, as we have quite a few Photographer Spotlights in the works! In the meantime, our Instagram feed posts are also shared on Facebook.
Our most popular post on Facebook this past June was from Tucson, Arizona-based conceptual photographer Katelin Kinney. The images, which are from her series “Desert Drag,” received 14 link clicks and a reach of 379.
Like Facebook, our LinkedIn traffic decreased this month with -13.9% page views, which could be due to our less frequent posting of Spotlights. On the upside, our Shoot Production and Evergreen articles seem to gain the most traction on LinkedIn, as opposed to other platforms.
In fact, our top LinkedIn post in June with 184 impressions and a CTR (click-through rate) of 2.7%, was for our Evergreen article, Specialty: What is Industrial Photography? This post brought in an engagement rate of 7.6%.
Pageviews on Twitter have been consistently growing for the last few months, totaling 3,301 profile visits for June. Our Tweets earned an overall of 5.8k impressions, and our top post earned 596 impressions, 4 likes, and 2 retweets.
📌Greenville, South Carolina // Paul Mehaffery’s #stilllife #photography uses bold color, texture, and shadows 🌸🌼 See more of his work ➡️ https://t.co/FfavKRR26a pic.twitter.com/Zh0R2MTEp8
— Wonderful Machine (@wonderflmachine) June 21, 2022
YouTube views increased +34% in June, to 449 views. Our watch time remained somewhat consistent at 8.5 hours, with 26.4% of traffic coming from the YouTube search bar. Of those searches, 7% were for the term “underwater photography,” which is a 1.6% increase from May. In total, we acquired 6.7k impressions and a CTR of 3.9%.
The top post in June was a motion reel by Berlin-based commercial photographer Vivian Wild. The video features behind-the-scenes footage of Vivian’s lifestyle photoshoot for Lutzke Agency.
We’re always looking for images of our member photographers’ marketing materials