March was a prosperous month for our social platforms! Idea pins energized our Pinterest, while Twitter saw dramatic increases of its own thanks to a particularly well-loved fitness photo. An Instagram Takeover served us equally delicious and culturally significant food shots, and YouTube rounded us out with some stronger-than-average numbers to boot.
Instagram saw an interesting case of quality v. quantity this March, with only 23k impressions compared to last month’s 26k. Yet, in a happy twist, we saw 41 website taps, a big +17% jump since February! So while fewer eyes may have seen our posts, those who did were compelled to take the next step onto the website.
Our most popular post of the month featured a fiery, intense outdoor fitness shoot captured by Ridgefield, Conn.-based photographer Joe McNally, with 136 likes and a reach of 2k:
But if even just looking at that workout made you hungry, don’t worry — thanks to our featured Instagram Takeover, we have plenty of food and drink options from Oakland, Calif.-based photographer Chava Oropesa!
During the weekend, we shared Chava’s colorful, delicious, and oftentimes culturally significant work in three feed posts and two Reels. Between Friday evening and the last post on Sunday, we amassed a total of 5.8k impressions, 117 likes, 17 comments, and 2.6k Reel views! On his end, Chava reported gaining around 20 new followers.
Go behind the scenes with him (and his pups, Carrots and Kyo) in his more popular Reel from the weekend:
Pinterest did well in March, with 155k impressions and 4.4k engagements — both an increase of +10% compared to February. We also enjoyed 387 outbound clicks, most of which led to the sites of our member photographers.
March was the first month where we had officially shifted our focus from “normal” Pins to the newer, shinier Idea Pins. Idea Pins (previously Story Pins) are one of the newest additions to the platform, and thus are favored more in the algorithm.
It is said that organic reach on Facebook is done for … yet we still saw an organic reach this month of 1.5k, which definitely resuscitates the platform!
Our most popular post of the month was the sharing of Amy Rose Productions‘ work with Wayfair, which, despite being several months out from the holidays, received a reach of 667 with 3 clicks. It’s never too early (or late) to get in the spirit! See the article for yourself, or just glimpse the post below:
Our second most popular post on Facebook was an image of local Waukesha, Wis. staple John’s Root Beer, captured in all its roadside glory under the cover of night by Arvada, Colo.-based Patrick Cavan Brown. The post saw a reach of 509 with 5 clicks:
Despite welcoming 40 new followers in March, LinkedIn saw page views drop -16% to 281 this past month.
Our runner-up was Amy Rose Productions‘ seasonable work with Wayfair. Despite having 118 impressions — significantly less than Art’s — with 5 clicks, this post had the highest CTR of 4.2%:
March was a great month on Twitter! We received 797 profile visits and 9.4k impressions, a good chunk of which no doubt came from our most popular Tweet of the month. Speaking of which … look familiar?
Instagram wasn’t the only platform inspired by the intensity of this photo. Joe McNally stole the show on Twitter as well, with his fiery fitness shot garnering 2.6k impressions, 26 likes, and 2 retweets:
“I lit the forest with @profoto big flash, boomed a beauty dish overhead, set up two rows of Speedlights on either side of the runners, diverted pond water to make the mud gully, and set a bonfire (controlled) in the background.” #fitnessphotography by @JoeMcNallyPhoto 👏 pic.twitter.com/BZBRTd1Xxa
— Wonderful Machine (@wonderflmachine) March 28, 2022
Athleticism certainly proved popular this month! Our top mention on Twitter came from Bradley Secker and his sharing of our recent article featuring his work with the Afghan National Soccer Team. The tweet received 8 engagements:
— Bradley Secker (@bradleysecker) March 5, 2022
To round out a flourishing month for our social channels, YouTube had some numbers of its own to boast! Our channel saw 709 views (a +56% increase since February) with 9.9k impressions (a +41% increase) and 24 total hours of watch time!
Check out Mercersburg, Pa.-based Ryan Smith‘s BTS video, and don’t forget — members can send their BTS videos to us to upload directly onto the Find Photographers search page! Reach out to Lindsay Thompson to learn more.