Most of our platforms thrived in May, while others seemed to tread water. Instagram showed progress in becoming established in the algorithm, with impressions up 13.3%. YouTube also worked with the algorithm, as 27% of our traffic came internally from their search bar, and 5.4% of those searches were for the term “underwater photography.”
Our page reach on Instagram increased +12.6% to 7.7K in May, and impressions soared to 27.9K, which is a +13.3% increase over the previous month. This means our content is working with the algorithm, as the reach refers to the number of people who saw our content, and impressions reflect how many times a post has made it to a feed. The recent addition of Instagram engagement stories — polls, quizzes, sliding bar — has proved fruitful yet again with a +49.5% increase in engagement. However, we gained more interactions — likes, comments, etc. — from regular posts, which was a boost of +74.1%. In total, we earned 712 profile visits.
The most successful post on our Instagram came from Philadelphia-based editorial photographer Colin M. Lenton, who created a conceptual portrait for Philadelphia Magazine, for a story about new moms undergoing plastic surgery. This post earned 186 likes and a reach just shy of 4K.
Another successful post was from our Instagram takeover with Los Angeles-based food and drink photographer Rebecca Peloquin, featuring the southern classic: Coke and peanuts. Her content gained a reach of 1,470 and 110 likes.
Idea pins are still going strong, with our Parent Board of Photographer Specialties bringing in a total of 19.7K impressions. Engagements and total impressions are down a bit from previous months, but we still ended May with 108.3k impressions and 2.8k engagements.
The top performing pin was from New York-based still life photographer, Steven DeVilbiss, with 196 impressions.
In May, our Facebook had a total reach of 1,059, which is a +3.4% increase from last month.
With 25 clicks and a reach of 594, our most popular post of the month was Philadelphia-based commercial photographer Stevie Chris‘ conceptual image from his Home Fitness series.
Our most popular LinkedIn post for May was our recent Shoot Production Article which discusses our collaboration with photographers Steve Craft and Rebecca Stumpf in a campaign for Banner Health. The post gained 155 impressions, with 6 clicks and a CTR of 3.9%.
We shared fewer Spotlight articles in May, which resulted in less traffic than the previous month, with pageviews down by 24.3%, but we did gain 31 followers. However, one Spotlight Article did particularly well, coming in second place for our most popular post of the month. The feature on Central Florida-based commercial and editorial food photographer Suzanne Clements may have only had 146 impressions, but ranked higher in terms of clicks and CTR, with 7 clicks and a CTR of 4.8%.
Wonderful Machine’s pageviews on Twitter have been increasing dramatically over the last few months, with 3,220 profile visits in May, compared to April’s total of 966. Our top tweet brought 306 impressions on its own, featuring a still-life image of a bicycle by Cincinnati, Ohio-based photographer Aaron Conway.
— Wonderful Machine (@wonderflmachine) May 4, 2022
To show our support during the war, Wonderful Machine provided free profiles to photographers in Ukraine. This gave us the opportunity to highlight photographers such as Odessa-based Yevhen Samuchenko, who was featured in our article Creative in Place: Think Pink! Yevhen’s tweet was our Top Mention in May, with 19 engagements.
Owner of this piece @jothamLICSW
— 🇺🇦 Q-lieb-in | qliebin.eth (@QLiebin) May 3, 2022
Our YouTube numbers grew in May with 344 views, 4.9K impressions, and 9 hours of watch time. We seem to be establishing ourselves in the algorithm, as 27% of our YouTube traffic came internally from the YouTube search bar. Of the total traffic, 5.4% was for the term “underwater photography.”
To keep this momentum going, our goal for the next month is to upload more behind-the-scenes videos and motion reels. Speaking of, our top post in May was a behind-the-scenes video of an underwater photo shoot with Miami-based editorial photographer, George Kamper:
We’re always looking for images of our member photographers’ marketing materials