In November, we leapt into the holiday season with a nostalgia for gathering and a new appreciation for holiday cheer. Our Pinterest pins attracted 498,910 impressions with 29,730 engagements. As we have directed more attention to our page and added specialty boards over the past few months, we are happy to see our efforts result in a steady increase of exposure for our members. We plan to continue to add more specialty boards in the coming months as well.
A 2015 article on Houston-based photographer Shannon O’Hara, when promoted on Pinterest, has driven an incredible amount of traffic to Wonderful Machine’s site — charming gingerbread fans far and wide!
We use Facebook, Twitter, and LinkedIn to share our Photographer Spotlight articles. These articles promote our photographers’ abilities and projects, and posting them on these platforms helps draw attention to them.
On Facebook, the month’s most popular feature was a post promoting Kansas City-based Kenny Johnson‘s photographs of artist from Kansas City including B L A C K K E N N and the Kansas City Ballet. It reached 1.2 thousand users.
On Instagram, our number of followers has climbed steadily, surpassing 14,400, and continues to increase. We post regularly on our Instagram as another way to showcase our photographers and to offer clients a glimpse of what they have to offer. The most popular Instagram image for November was created by Seattle-based sports and adventure photography duo, Motofish. The image featured a goggled man swimming under water and earned 98 likes.
Another popular post was Atlanta-based photographer Andrew Thomas Lee’s depiction of a restaurant server standing alone in front of an empty dining room.
Check back in January to learn of the December fortunes of our social media platforms!