While a photographer takeover and the impending winter holidays helped bolster Instagram and Pinterest’s numbers, Facebook saw subtle declines. Twitter and YouTube remain slow and steady.
As we continue to share photographer Reels on our Instagram account, reach out to our social media manager if you have Reels of your own you’d like us to consider reposting.
November was a busy month for Instagram, with 32K total impressions and a reach of 9.3K. We’ve also enjoyed more likes, comments, and shares, with 1.2K interactions.
In honor of National Sandwich Day (yes, a real thing!) ten different Food & Drink photographers were featured in a carousel post, which proved popular with the people. The post managed 174 likes and a reach of 2.4K:
While it was shot earlier this year, the timing for promoting the work was ideal as the early November post had people excited for colder weather and all of the cozy outfits that go with it. This post received a total reach of 281.
November was also unique in being the first month where Instagram Reels were included in our photographer takeovers. Tucson, Ariz.-based Katelin Kinney held a takeover on our account for the weekend of November 5th-7th and shared two Reels with our audience.
With a reach of 4.1K, her second Reel was the more popular of the two. As seen below, Katelin shared images from a recent shoot while narrating the needs of the client and how she met them:
But interestingly enough, her first Reel, which was a quick glimpse into prop shopping for the same shoot, has pulled ahead with more impressions in these first few days of December.
Interested in a takeover of your own? Reach out!
Each year as we draw closer to the winter holidays, our Pinterest account enjoys a nice surge in attention — mostly from individuals seeking gingerbread house inspiration.
This November was no exception, with our total impressions climbing up to 430K, a +129% increase. Engagements (pin clicks, comments, and saves) reached 17K, a lovely increase of +168%, and with 902 outbound clicks to our various photographer’s websites, we’re certainly feeling festive!
Aside from the usual holiday excitement, our most popular pin native to November was this Brand Narrative photo from Visalia, Calif.-based photographer Peter Amend, with 37 impressions:
Perhaps unsurprisingly, our Home & Garden board was again the most popular of the month, gleaning 35K impressions and 1.6K engagements alone. After all, cozy home vibes are one of the biggest pillars of the platform!
While Instagram and Pinterest were thriving, Facebook cooled off a bit. We hit a reach of 1.5K, a -15% decrease.
Nevertheless, one post in particular really felt some love! Hanahan, S.C.-based Chad Savage specializes in lifestyle and product photography, a combination that requires authenticity, connection, and highly-detailed images. His recent project with Becker Chicaiza, founder of luxury salon in Greenwich, Conn., came about after a couples portrait session with Chicaiza and his husband.
The related Photographer Spotlight article did exceptionally well on our Facebook page, with a reach of 878 and 29 total likes and reactions:
Apparently, all of our dog lovers are on LinkedIn! While we gained 28 followers and 278 page views in November, people were really drawn to the canine-centric work of San Francisco-based photographer Mark Rogers.
For professional pet photographer Mark Rogers, the San-Fransisco area is home to an array of dogs who are especially lucky to live in this temperate, coastal region. Mark took the opportunity to feature these Bay-Area pups in a campaign for BarkBox, who hired him to showcase their newest dog bed, with sunshine, smiles, and sleeping dogs.
The corresponding Photographer Spotlight gleaned 691 impressions:
While still a little slow, our Twitter profile had 891 profile visits and 784 impressions in November.
Our top tweet was Las Vegas-based Willy Branlund’s Unpublished project, with 133 impressions:
— Wonderful Machine (@wonderflmachine) November 16, 2021
And our top mention features one of our most popular consulting services, Pricing & Negotiating, with 13 engagements:
Pricing & Negotiating: Lifestyle Images For A Vacation Company
by Craig Oppenheimer @wonderflmachine at @aphotoeditor #Photography #PricingPhotography #NegotiatingPhotography https://t.co/bHokmcYbMY pic.twitter.com/0j6ffbCtRx
— Pablo Lara H (@pablolarah) November 17, 2021
YouTube was our least active platform in November, yet still managed 251 views, 4K impressions, and 8.3 hours worth of watch time. When it comes to sustainability on YouTube, older content is critical so that in slow months such as these, we still manage to secure some exposure.
While we prepare to release more content on YouTube, check out this web template customization for St. Augustine, Fla.-based photographer Ryan Wendler: