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Pinterest stole the show in November with a +96% increase in impressions. Instagram followed close behind (in terms of the best-performing platform) as we post more frequently there compared to other social media outlets. We’re always reevaluating our processes to consider what works best on each platform. Due to our recent inclusion of reels, Facebook reach increased to over 3K. To maintain consistency throughout, we plan to share more content on YouTube, LinkedIn, and Twitter in the coming months.
Our Instagram ended November on a positive note, as reach increased +25%, with a total page reach of 6K. Engagement experienced a +15% rise to 424, and impressions saw a +23% jump to 19.8K. Although our insights improved all around, they are more reflective of our recovery from lost time in October, when our account was briefly held hostage by hackers. We are slowly making a comeback and hope to not only keep momentum up, but improve further. We did however, gain 98 new followers!
The top post this month experienced a reach of 1.8K and 1.8K impressions. We know that seems like a typo — we had to do a double-take at those numbers too, as we didn’t expect them to match! On Instagram, impressions refer to the amount of times other users have seen our content, whether a story or a post. Reach is similar, as it is the total number of unique accounts that have seen our content. The post came from New York-based photographer, Aaron Kyle Barton, who specializes in food/drink photography, still life/product photography, lifestyle photography, and more.
As for reels, our most popular in November was originally posted by Charlotte, North Carolina-based photographer Peter Taylor. Peter specializes in food/drink photography, agriculture photography, and portraiture — to name a few. The reel experienced 1.2K plays and a reach of nearly 1.2K.
Pinterest was our star social media platform this month with a +96% spike in impressions, totaling 402K. This reflects how many times our Pins were seen, which shows we are working with the algorithm. Engagements also increased to 15.6K, and is in good company with a total audience of 246.6K — a +92% increase.
With 173 impressions, our top Pin features aerial photography by Pearland, Texas photographer Ben Sassani. Ben also specializes in food/drink photography, portraiture, and landscape photography.
In November, page visits on Facebook decreased -2.8% to 139. On the other hand, reach increased +114%, totaling a page reach of over 3K. It looks like we made the right decision to incorporate more reels on our feed, as we experienced 290 minutes viewed this month, compared to 47 minutes in October. As organic reach hangs on by a thread, we are considering new ways to nourish it.
Our top Facebook post this month earned 953 impressions, a reach of 921, and an engagement of 76. The Spotlight feature covered photographer Tim Gerard Barker‘s assignment for Aman Resorts Vietnam. Tim, who is based in Vietnam, specializes in travel, hospitality, landscape, social documentary, and more.
Views on LinkedIn dropped -36% in November to 213 page views, but we did gain 25 new followers — a +9% increase since the previous month. We also earned a little over 1K impressions, and a total of 530 unique impressions. Unique impressions refers to how many times our posts were shown to unique visitors (people who visit our profile for the first time). We also experienced an engagement rate of nearly 3%.
Our most popular post in November was our share of Creative In Place: Building Big, with 314 impressions, 9 clicks, 12 reactions, and a CTR (click-through rate) of almost 3%.
Twitter gained a little over 1K impressions, 422 profile visits, and 5 mentions this past month. While we were reconsidering what material to share on each social media platform, our amount of tweets went down. We’re going to make up for this in December, as we share more articles. Moving forward, we’re also embracing the need for visual content on Twitter by sharing photo sets from member photographers.
The top tweet in November featured a spotlight article on Bodega Bay, California-based photographer Rachid Dahnoun. Rachid created a one-minute destination reel for Visit Lake Tahoe. The video, which contains 10 years of Dahnoun’s work, covers specialties such as travel, landscape, adventure/outdoor, lifestyle, and more.
A Lake for All Seasons: @RachidDahnoun’s Destination Reel for @Visit_LakeTahoe
Read below ⬇️https://t.co/FUUqnzJcyo#landscapephotography #travel #lifestyle #photography #destination #reel pic.twitter.com/Qm4eN3xoSk
— Wonderful Machine (@wonderflmachine) November 3, 2022
Our YouTube gained 378 views in November, and the number of unique visitors increased +17% to 232. While impressions dropped -24%, we still earned 6K impressions and a CTR of nearly 4%. The total watch time came out to 6.6 hours, which is the same as October. This month, 35% of traffic came from the YouTube search bar, with industrial photography making up 3.9% of searches. Don’t forget — if you have any motion reels or print portfolio videos, please send them over!
With 431 impressions and a CTR of 3%, our top video this month was a behind-the-scenes reel from Robert Holland. Based in Stuart, Florida, Robert’s specialties include lifestyle photography, aerial photography, underwater photography, sports/fitness photography, and more.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!