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It was a busy month for social media. Instagram now gives priority to carousel posts and collaborative reels, while adding AI tools designed to optimize content. Facebook introduced Local and Explore tabs to improve engagement. Pinterest upgraded its monetization mechanisms for creators and launched monthly reports for trendy content. YouTube began using AI to suggest video chapters and provide content summaries and added interactive polls to Shorts. X shifted to prioritize recent news and verified accounts and expanded its subscription packages. LinkedIn emphasized content that fosters professional growth, using AI for industry-specific recommendations and refining its B2B marketing tools. These developments highlight a trend toward video content, AI integration, monetization, and exclusive content strategies aimed at increasing user engagement and addressing varied audience needs.
Since Instagram is the most important social media platform for our photographers and our clients, it’s the one we put the most energy into. We do our best to post a steady flow of interesting content from our photographers and to take advantage of all the different features of Instagram.
In October, we reached 10,012 accounts. We also recorded 37,136 impressions and gained 172 new followers.
Our best-performing post of the month featured Dallas, Texas-based photographer Pedro Oliveira on assignment for the Tequila Ocho covering the story of the famous Jimadores. The post received 2,175 views.
The best-performing reel in October featured Copenhagen, Denmark-based photographer Alastair Philip Wiper‘s visit to the BMW’s factory in Leipzig to capture MINIs and BMWs on the production line. It garnered 966 views.
Pinterest is a visual discovery platform where users can collect ideas on various trending topics. We use it as a virtual mood board where we organize our members’ photos by specialty, and also collect examples of all the main types of marketing materials photographers use to promote themselves (including logos, bios, email promotions, print promotions, and PDF portfolios).
Periodically, we select new content from our photographers’ websites (and also consider the work they send directly to us) to keep the platform fresh for our audience.
We reached 46.73k accounts and registered 72.82k impressions this month.
In October the top pin featured Cambridge, United Kingdom-based Nick Guttridge‘s performing arts shoot which received 348 impressions.
Photographer Specialties was the Pinterest board with the most visibility, with 26,359 impressions and 524 engagements.
LinkedIn is the only major social media platform dedicated specifically to professional networking. This makes it a good place to share the stories of our photographers and their creative problem-solving skills. We post once or twice a week, sharing our Photographer Spotlight articles and photos from our Creative in Place email campaigns – where we pick a very specific creative brief and show clients how our extensive network of photographers can deliver on that particular theme.
We had 3.6k post impressions in October and our top post highlighted a case study article, Shoot Production: ESPN’s Andscape Tell the Jalen Hurts Story. It received 566 impressions and 61 clicks.
Though Facebook is mostly used to connect users with their friends and family (and their algorithm favors that content), we’ve found that it’s also effective at connecting photographers with clients. Our Facebook account mirrors our Instagram feed.
We reached 1.6k accounts in October.
The post with the most attention featured Gladwyne, Philadelphia-based photographer Jeffrey Totaro‘s work with Peter Zimmerman Architects capturing the Tudor Cottage project in Bryn Mawr, Pennsylvania. It garnered 44 impressions.
X (formerly known as Twitter) is a microblogging platform that enables users to post short posts. It is commonly used for sharing information, expressing opinions, and staying updated on current events.
Since the beginning of 2024, we have featured our daily website homepage photo on X.
October’s posts brought in 2.7k impressions. The top post featured Los Angeles, California-based Food/Drink photographer Stan Lee‘s homepage photo. It had 353 impressions.
Perfect lunch break!
.
📸 Stan Lee (SecretStan)
📌 Los Angeles, California
.#FoodieBeauty #MoodBoard pic.twitter.com/39Yz0jm6W3— Wonderful Machine (@wonderflmachine) October 19, 2024
We use our YouTube channel to host a wide range of content. This includes behind-the-scenes, photography compilations, motion reels, print portfolios, Member Open House presentations, and much more. Users can subscribe to our channels, comment on videos, and share with others.
We post once or twice per week and use two types of formats — vertical shorts and horizontal motion reels.
In October, we had 1.6k views (+53% more than the previous month) and 12.1 hours of watch time (+79% increase).
The top post of the month goes, once again, to Copenhagen, Denmark-based Alastair Philip Wiper, who visited BMW’s factory in Leipzig, Germany. This short gained 1,056 views.
Stay tuned for more content on our Social Media platforms. Keep tagging us, and of course, let us know if you have any tips and ideas for us!
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!