• Find
    • Photographers
    • Directors
    • Crew
    • Stock
  • Produce
  • Read
    • Published
    • Unpublished
    • Intel
  • Consult
    • Design
    • Marketing
    • Photo Editing
    • Pricing & Negotiating
    • Publicity
    • Shoot Production
  • About
    • Mission
    • Team
    • Successes
    • Press
    • Specialties
    • Membership
    • Terms
    • Privacy
    • Contact
  • Account
    • Sign In
Wonderful Machine
  • Sign In
  • Consult
    • Design
    • Marketing
    • Photo Editing
    • Pricing & Negotiating
    • Publicity
    • Shoot Production
  • About
    • Mission
    • Team
    • Successes
    • Press
    • Specialties
    • Membership
    • Terms
    • Privacy
    • Contact
  • Account
    • Sign In
Recover Password Learn More

Please enter your email and website or LinkedIn to receive more information about our free and paid accounts.

Wonderful Machine

Thanks!
We'll reply to you shortly.

Please enter your email address below and we’ll send you instructions on how to change your password.

Enter your new password below or generate one. The password should be at least ten characters long. To make it stronger, use upper and lower case letters, numbers, and symbols.

Generate Password

Specialty: What is Landscape Photography?

BY Katie Keller 14 September 2018
Intel, Evergreen, Specialty

In Mt Zion, Utah, you’re surrounded by valleys of red rocks as you hike your way through the canyon. You see nothing but clear sky, jagged cliffs, and overgrown trees — the land is untouched and thriving. This is where you set up your tripod. This is your soundstage. Wonderful Machine defines landscape photography as:

Photography that can include open spaces of all sorts – urban, suburban, rural, water, aerial, night, day, with or without people/animals/structures/objects.

Landscape photography can involve elements of adventure, travel, brand narrative, auto & vehicles, and other commercial specialties – often, these images feature a product or person as an element in a beautiful vista. Other times, landscape imagery is used within the context of a travel or adventure story, like photographer Cristina Candel’s photo of a Moroccan town for Viajar Magazine.

A small town nestled in the hills of Morocco, shot by Cristina Candel for Viajar Magazine
A small town nestled in the hills of Morocco, shot by Cristina Candel for Viajar Magazine

Landscape Photography Publications

Journalism exists to tell stories, and as much as I believe that the hills are alive, people are what really strike our interest. Few publications exist for the sole purpose of displaying gorgeous landscapes; however, many publications incorporate the specialty into their images in some way or another.

Publications like Outdoors and 30 Degrés show a variety of landscape images, often providing the context for an adventure sports story. Photographer David Carlier does a great job of capturing stunning landscape images while inviting adventure into his lens.

David Carlier’s landscape photography of mountains, featured in the December 2015 issue of 30° Degrés Magazine
David Carlier’s images of mountains featured in the December 2015 issue of 30° Degrés Magazine

Other publications like Rucksack feature more traditional, fine-art landscape photography. Expect to find the most eye-opening, jaw-dropping images within them.

Aerial and landscape photography of a mountain shot by  Luca Jaenichen in Rucksack Magazine
Aerial and landscape photography of a mountain shot by Luca Jaenichen in Rucksack Magazine

Another outlet for landscape photography is within brands’ custom publications. Air Berlin’s in-flight magazine details travel destinations reachable on Air Berlin flights. Ian MacLellan took advantage of this opportunity to display a beautiful Boston sunset on a two-page spread.

A lighthouse at sunset, shot by Ian MacLellan for AirBerlin Magazine
A lighthouse at sunset, shot by Ian MacLellan for AirBerlin Magazine

Landscape Photography Brands

Some brands use landscapes to help tell their story. The great outdoors may be a large part of their brand identity, or they may focus on the ruggedness of mountains or the beauty of a meadow. While a photo might highlight the boots you wear when hiking up a scenic trail or the gear that allows you to climb an intimidating mountain, the product within that image is engaging with the surrounding landscape. It’s the scenery that truly defines the brand.

REI is a great example of this – they have so much gear to get you outside, but they don’t let that distract you from what they’re really selling: the great outdoors.

Issac Lane Koval shoots a peaceful sunset for REI’s Every Trail Connects campaign
Issac Lane Koval shoots a peaceful sunset for REI’s Every Trail Connects campaign

Solomon Running breaks the mold to take a step away from the standard brand narrative. Instead, Solomon uses landscape photography, so that runners can picture themselves in a beautiful environment, doing what they love (in Solomon XT Wings GTX, of course). In this example, Solomon captures its viewers with a less-aggressive, more immersive advertisement.

A landscape image of a grassy trail on a sunny day, shot by Scott Markewitz for Solomon Running
A grassy trail on a sunny day shot by Scott Markewitz for Solomon Running

Landscape can overlap with a lot of other specialties: brand narrative, adventure, travel, and even auto & vehicles. Brands like Jeep and Land Rover pride themselves on slicing through a stream or gliding down rocky terrain. Matt Jones took to the roads of Colorado to find the perfect backdrop for the adventurous Mazda CX-5.

The mountains of Colorado captured in a shot by Matt Jones for Mazda
Matt Jones features the mountains of Colorado during his shoot for Mazda

The great thing about landscape photography — besides the awe-inspiring imagery — is that there are endless applications in the commercial industry. The above examples are just a sample of what landscape has to offer, but the possibilities are endless.


In search of Landscape Photographers? Check out our Find Photographers page!
If you’re a photographer in need of help connecting with clients, reach out.

< PREVIOUS
INTEL
NEXT >
×
1 610 260 0200
[email protected]
260 Haverford Ave. Narberth, PA 19072