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This past month’s stock requests kept us on our toes, with two managed requests from the New York Times for stock images of popular brand-name shoes. Looking for Nike, New Balance, and Reebok products, they were happy with the images sourced and we successfully managed these requests on behalf of the photographers.
The first request came in mid-March when the Times sought images of specific high-end and popular Nike sneakers for an upcoming ad campaign. Each image would be budgeted at $2000 and licensed for 1-year of unlimited use (excluding print advertising).
In addition to the earlier successful Nike request, the New York Times reached back out at the end of the month to see if we could help them source high-end and popular New Balance and Reebok products that would be used in the same upcoming ad campaign. The budget and usage agreement from the first request applied to these images, and we were happy to manage the exchange for the stock that was selected.
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