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Isn’t it great to do something for the first time and find immediate success? This is what happened to Tadd Myers when he submitted his New Zealand sheep farm work to Lurzer’s Archive for 2020/2021.
This was the first time I’ve ever submitted to Lurzer’s.
The Dallas area-based photographer sent the publication a variety of different campaigns that fit into a plethora of categories. Lurzer’s zoned in on the breathtaking sheep farm work.
We submitted several campaigns and different categories for consideration by Archive. They expressed interest in the New Zealand Sheep Farm project.
Therefore, it was included in the “Animal” section of the book.
Tadd has done quite a bit of photography work in the “farm and ranch” sector, so he had no trouble cultivating a compelling crop of shots. Though no stranger to wide open expanses of unbothered countryside, Tadd felt the environs on the other side of the world were something else entirely. It’s a peaceful place for sheep, too.
We traveled to New Zealand to photograph five family owned sheep farms around the Mackenzie Basin in the central part of the South Island. The landscape around this part of New Zealand is truly magical and one of the most beautiful places I’ve ever visited.
It is a very remote area with very little commercial development. Life here is much slower paced compared to the rest of the world with a very sparse and mostly rural population. The terrain is very diverse with mountains, lakes, rolling hills, and lush vegetation. There are no “natural” predators for sheep in this part of the world, which is why they thrive there.
Our New Zealand family sheep farm project was a continuation of our focus on work in the farm and ranch sector. I love shooting this type of work because it’s very “documentary” in nature and really lends itself to more of a “narrative” style.
The Texan had nothing but good things to say about Lurzer’s, and it’s easy to imagine that this isn’t the last time we’ll see “Tadd Myers” and “200 Best” grouped together. .
There are so many talented photographers included in the book each year, and it was an honor to be included in such a select publication.
Credits:
Client: Merino Downs & SH8 Merino
Designer: Jessica Gavit, Gavit Design
See more of Tadd’s work at taddmyers.com.
Check out our other great photographers on our Find Photographers page!