Web Ads: July 2016

We continued our campaign with Google AdWords for the month of July. Just as a refresher, Google AdWords is a way to have a sponsored web link show up higher in the search results than an unsponsored link otherwise would. For example, if someone types into Google, “top fashion photographer,” our web ad might come up even if our normal website link typically would not. The ads are designed to look like normal Google search results, so people have the option of clicking the ad links if they look like an appropriate result for their search. Here’s a look at our ad:

We target our ad based on keywords, so we have a list of keywords that, if searched, will yield our ad in the sponsored results. This month, we’ve continued with our list of specialty keywords, where we’ve targeted searches where someone is looking for a specific specialty of photographer. For example, “fashion photographer” is one of the keywords. Our list includes all of our photographer specialties.

Our ad this month received 364 clicks and 105,717 impressions. Impressions refer to the number of people who saw the ad in their search results. People who clicked on the ad looked through an average of four pages on our site, which is great because it means people who are clicking are engaged and interested in the content we are offering. Here’s a look at the overview of activity for our ad:

The peaks of the graph occured on Mondays and Tuesdays, which means our ad is getting the most clicks on those two business days! We have chosen for our ad not to show on the weekends, so we always receive zero clicks on those days.

That’s it for July! Check back next month as we combine Google AdWords with Facebook ads! And if you have any questions, reach out!

Interested in starting a campaign for your own site? Reach out and let us help.