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Our web ad traffic in the month of March brought us 10,900 impressions and 567 clicks. All of this web traffic is extremely targeted with keywords we’ve been fine tuning over the last few months.
The locations of our web ad traffic are in mostly Europe and Northern America.
Here is a snippet of what our ads look like this month.
Next month, we’ll be setting up conversions for specific goals like emails, phone calls, and stock requests so we can further fine tune our results. As for March, here are the demographics for the clicks we received:
One big thing to note: 42 of our clicks are from household incomes where the owner is in the top 10% of income. This is most likely due to our choice of keywords and key phrasing on our ads.
Lastly, I created an observation audience so that we can better understand who is clicking and why they’re clicking. With web ads, just like analytics, the more data, the more of the picture you understand. So, next month, I’ll take a look at the observed data and make changes accordingly to make our campaigns even stronger.
Check back in next month to see how we’re adjusting our Web Ads approach based on the data we receive!