Mark Hill is a celebrity and portrait photographer based in Atlanta, GA. He first approached Wonderful Machine interested in membership and looking for some help launching his freelance career. Before that, he was working as a director of photography at Turner Broadcasting for the past fifteen years.
At this pivotal point in his career, Mark decided to work together on a Branding and Marketing Plan (BaM! plan) to help outline the steps he should take moving forward in order to create a solid brand for himself. A professional web edit was the first step.
After having a detailed conversation with Mark about his work, his goals, and the type of clients he has worked for and plans to work for in the future, he immediately started culling together images to be considered for his edit. Mark sent over quite a bit of work. Some of the images didn’t fit his target market, and some were more than a few years old.
While working at Turner, Mark photographed such a great roster of talented people in the entertainment industry, and one of the main challenges working on his edit was having to cut out a lot of great celebrity shots. A good deal of talent had been photographed on white seamless and processed in black and white, and these were not included in the edit in order to avoid repetition and redundancy.
For his edit, it was important to focus on keeping a minimal about of studio seamless work, and showcase a variety of environmental work both wide and tight, showing singles and groups. As I sequenced images for the edit, I focused on including subjects of varying recognition levels, including people famed for being in front of and behind the camera. Since the majority of Mark’s portrait work is all of people in the entertainment industry, it made the most sense to group all of these images together in one entertainment gallery.
The other galleries on Mark’s site all focus on the entertainment industry. However, it aims to show his abilities to capture different facets of it, in different styles. For example, with the “Behind the Scenes” gallery, we’re able to get a feel for Mark’s reportage and documentary work.
With the props gallery, we’re able to see how Mark handles capturing still-life imagery, related to the entertainment industry.
And with tearsheets, we can view a consolidated edit of recent, published work in the entertainment industry.
You can see more of Mark’s work on his website.