Web Edit: Robert Granoff’s Website Reaches New Heights

BY 7 March 2023

After working on many Web Edit consulting cases over the years, I knew going into this project that curating architectural and design websites can be uniquely challenging. The bar is set extremely high for the technical proficiency that you want to showcase for these types of portfolios. Also, balancing imagery that is both technical and illustrative of the structure and emotionally evocative of the spaces within that structure feels like threading a curatorial needle.

In other words, when I began the project for Robert Granoff I knew it would be a big job. Lucky for me, Robert’s work was strong and consistent in all the ways that you’d hope. Additionally, he’d worked with a host of top-notch architects and design firms producing some truly stunning imagery for his clients.

Through a series of deep-diving meetings reviewing each project together, we came up with a presentation of Robert’s work that feels crisp and directed. We also had the benefit of working in tandem with a new site design. This gave us the opportunity to streamline the presentation and create a new approach to sharing Robert’s immersive “View Studies,” a gallery dedicated to street and aerial views of cityscapes.

This was my second website redesign with WM. The old site featured a horizontal scroll which quickly became counter intuitive with the rise of social media. The redesign gave the site a more familiar and universal scrolling experience and added an overview gallery for busy professionals. We also lightened up the look by changing the black background to blue. We had some technical hurdles to showcase my immersive aerial tours along with my still images and I was really impressed to see my designer figure that out.

As the project closed we both felt Robert’s galleries now presented an effortless visual style that masks the painstaking attention to detail evident in each and every image shared.

One of the most important decisions I made was to commission the web edit, which was done with so much thought and care. After an extensive interview to understand me as a person, a photographer and my intended goals, I presented over 1,000 images to consider. With careful consideration, specific projects were chosen to broaden my reach. Images were then placed according to form, color and subject matter so everything flowed visually and thematically with purpose and intention. I’m very happy with the results and I’m so excited to put the new site to use.