The last time we wrote about Brooklyn, New York’s Frantic Studio, we had just finished their logo refinement and business cards, which was the first installment of their branding overhaul. The second installment was a web template customization and web edit. For this installment, we looped in our awesome senior photo editor, Sean Stone.
From the start, Frantic studio had a clear look and style in mind for their new site. Simply put, they wanted a site that featured one long continuous scroll that included all of their content. Another element that they were looking for was a parallax scroll; this is when the background moves slower than the foreground, creating the illusion that items are moving on top of one another.
Here are a few shots of Frantic Studio’s site before their web template customization. As you can see from the screenshots below, their color palette choice is distracting from their strong body of work.
The bright orange and irregular image sizes create a negative space that distracts from their portraiture work, making it feel cramped. On a site you want your images to be large but still have room to breathe.
With these elements in mind, we set off to find a Squarespace template that featured everything we were looking for. In the end, we settled on the “Marquee” template, which included both the one long continuous scroll and the parallax scroll. While we were deciding on the template, Sean started in on Frantic’s web edit, and here is what he had to say about the process:
Working with Frantic was an unusual challenge. I’ve never worked with the volume of content that Frantic had to offer. I chose to organize the work by client project to underscore their ability to meet the needs of high-end brands. My goal was to show their excellent production value, experience, and creative vision.
Once we had the final web edit from Sean, we could hit the ground running with the Marquee template and start building Frantic’s new site. One element of Frantic’s work that was highlighted by Sean’s wonderful edit was the amazing quality of their motion work. Sean was determined that the best way to highlight their large body of motion work and the high caliber clients they shoot for would be to show the videos as thumbnails sorted by client. We also decided to take the same visual approach to the “Stills” section of the site as well. Here are a few shots of both the motion and still sections of the site.
To see more of Frantic Studio, check out their brand-new website!