This Summer, Lululemon‘s team in Vancouver reached out to Wonderful Machine photographer Nick Wong for an innovative branding project. They decided to have their stores bring in their ambassadors to help represent each one’s unique individual brand. Furthermore, after adding a new wing to the Yorkdale Shopping Center in Toronto, the store chose Nick to work for it and moved into a much bigger space. With the change, they wanted to also add new brand imagery to the store. Nick also worked with the talent and shot at sunrise and sunset each day to ensure the locations were stunning. The Ambassadors gave it their all and worked up a sweat for the camera.
Nick loved collaborating with the Lululemon team because they allowed him lots of creative freedom and let him play with his aesthetics. Additionally, the Lululemon store in Yorkdale has now displayed the images, and they are prevalent across their social media platforms.
See more of Nick’s work on his website.
Recently, Canadian publication CAA Magazine contacted Wonderful Machine photographer Natasha Lee to shoot a story about Las Vegas. Excited, Natasha focused on all the spectacular highlights of the iconic Las Vegas strip, while also showcasing the lifestyle it became famous for. To get the most out of the shoot, she sought help from a few journalists she met while out on location who had been covering Vegas for over a decade. Also, she used the windows of time efficiently in between scheduled events to research, explore, and plan for the next shot. She found under-the-radar spots, as well as locals for portraits, which is one of her favorite things to do while in a new location.
By processing her work the same day it was shot, Natasha ensured prompt delivery of previews to the client. This allowed her to receive quick feedback. She adjusted accordingly as the week progressed until the result was exactly what CAA was looking for.
See more of Natasha’s work on her website.
Further Reading
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