In Toronto, Canada:
This Summer, Lululemon‘s team in Vancouver reached out Wonderful Machine photographer Nick Wong for an innovative branding project. They devided to have their stores bring in their own ambassadors to help represent each one’s unique individual brand. The store that Nick was chosen to work for was just moved into a much bigger space after a new wing was added to the Yorkdale Shopping Center in Toronto. With the change, they wanted to also add new brand imagery to the store. Nick worked with the talent and shot at sunrise and sunset each day to ensure the locations were absolutely stunning. The Ambassadors really gave it their all and worked up a sweat for the camera.
Nick loved collaborating with the Lululemon team because they allowed him lots of creative freedom and let him play with his own aesthetics. The images are now up in the Lululemon store in Yorkdale and can be found all over their social media.
See more of Nick at: nickwongphoto.com
In Las Vegas, Nevada:
Recently, Wonderful Machine photographer Natasha Lee was contacted by Canadian publication CAA Magazine to shoot a story about Las Vegas. Natasha was excited to be able to focus on all of the spectacular highlights of the iconic Las Vegas strip, while also showcasing the lifestyle it’s become known for. To get the most out of the shoot, she sought help from a few journalists she met while out on location who had been covering Vegas for over a decade. She used the windows of time efficiently in between scheduled events to research, explore, and plan for next shot. She found under-the-radar spots, as well as locals for portraits, which is one of her favorite things to do while in a new location. By processing her work the same day it was shot, and immediately sending her previews to the client, Natasha was able to recive quick feedback and adjust accordingly as the week progressed until the end result was exactly what CAA was looking for.
See more of Natasha at: bynatasha.net