For more than 20 years Germany-based photographer Wolfram Schroll has been working with Becker Stahl-Service. Wolfram was with them back when they only had one old machine and now they’re one of the largest European Service Centers for steel. Their management changed over the years, but they have continued to choose Wolfram for their photography and branding needs, which says a lot. Wolfram was very pleased to receive the call from them again and was excited to see how they how much they’ve grown since the last time he photographed for them.
The goal of the project was for Wolfram to get great images of the company’s industrial warehouse and headquarters to so they could update their website and enhance their marketing materials. The warehouse and the steel itself was to be the primary focus of the shoot. The client wanted to make sure Wolfram emphasized the massive scale of their production site through his pictures.
The pre-planning and production were not overly complicated because of Wolfram’s prior knowledge of the company and his experience working with them. Together, they completed a thorough walkthrough and created a rough shot list. Although he was working from that shotlist, Wolfram had a lot of creative freedom and was able to use his photographic eye to interpret the company’s industrial space to best showcase thier brand.
As one might imagine, Becker Stahl-Service is a very busy company, so it was a bit difficult to organize the individual shots and capture all the images that were planned beforehand. They have heavy truck traffic in the factory, which made the experience tricky to navigate. More than 350 trucks drive in and out of their warehouse every day, and they couldn’t interrupt business as usual for a photographer to get a certain shot.
As a photographer, I always have previsualized pictures I want to capture, but sometimes it’s hard to get them all. I often wanted to see the steel coils set up in a certain way to get the best picture, but I couldn’t ask the workers to keep repositioning them for more than two hours. It’s hard work!
Wolfram really appreciated the workers’ efforts in helping him set up some of the metal to obtain the perfect shot. He could not have completed the project the way he desired without their help.
The most difficult aspect of the project was maneuvering around the warehouse to capture the best pictures. Also, avoiding getting in the way of trucks and the workers was not easy either. Even though, Wolfram did face some challenges he was still able to capture some great images for their website and photo material for a presentation. Wolfram wanted to thank all the workers that volunteered to be in his shots and all the drivers for not running him over as he wandered through their parking lanes photographing.
His favorite part of the project was being able to see their new headquarters and see how much they have grown over the years. He also enjoyed creating the shots from the building during dusk. The image below was composited from several shots of light trails caused by passing vehicles. Wolfram really liked the way this picture turned out and wants to continue making photos like this for clients in the future.
When all was said and done, the client was very pleased with Wolfram’s images. They have added many of his pictures to their website and are currently using them for other promotional materials. It’s great to know that anytime they need to improve their branding and marketing, they have a reliable and great professional in Wolfram just a call away.
See more of Wolfram at wolframschroll.com!