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Expert Advice: Pitching Picture Stories to Magazines

Expert Advice: Pitching Picture Stories to Magazines

Craig Oppenheimer 22 June 2021
Self-assigned projects don’t have to just be timely to get picked up by well-known publications and other big-name outlets. A polished project can get the attention of any busy editor.
Pricing & Negotiating: Headshots for a Law Firm

Pricing & Negotiating: Headshots for a Law Firm

Craig Oppenheimer 7 June 2021
A law firm needed headshots of its partners and wanted unlimited usage for those images, so Craig Oppenheimer nailed down the specifics.
Expert Advice: Treatments

Expert Advice: Treatments

Craig Oppenheimer 18 May 2021
I consult with photographers daily about developing estimates for projects big and small. Here’s some advice on how to create an effective treatment for potential clients.
Pricing & Negotiating: Celebrity Shoot for Alcohol Company

Pricing & Negotiating: Celebrity Shoot for Alcohol Company

Craig Oppenheimer 19 April 2021
A large alcohol brand needed a photographer with celebrity portraiture experience to create quality imagery in short order. Here’s how Craig Oppenheimer determined the fees for labor and licensing.
Pricing & Negotiating: Human Interest Video for a Restaurant

Pricing & Negotiating: Human Interest Video for a Restaurant

Craig Oppenheimer 24 March 2021
A large restaurant chain needed a human interest video in short order, so Craig Oppenheimer got to work on an estimate right away.
Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Craig Oppenheimer 25 February 2021
A pharmaceutical company wanted patient portraiture to use for three years, so Executive Producer Craig Oppenheimer put together an estimate.
Member Open House: Insurance for Photographers

Member Open House: Insurance for Photographers

Bryan Sheffield 27 January 2021
Rich Gunn of TCP & Company teams up with Wonderful Machine staff writer Aimee Baldridge to discuss why photographers should get top-notch insurance for their shoots and themselves.
Pricing & Negotiating: Pharmaceutical Product Shoot

Pricing & Negotiating: Pharmaceutical Product Shoot

Craig Oppenheimer 19 January 2021
For a pharmaceutical company seeking a lifestyle and portraiture specialist, Executive Producer Craig Oppenheimer crafted a careful estimate.
Member Open House: Shoot Production in the Age of COVID-19

Member Open House: Shoot Production in the Age of COVID-19

Craig Oppenheimer 23 December 2020
Wonderful Machine executive producer Craig Oppenheimer leads a Member Open House discussing the requirements for a safe shoot production during the age of COVID, with attention to testing, COVID compliance waivers, questionnaires, back-up plans, location prep and cleaning, as well as remote viewing and approval.
Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Craig Oppenheimer 17 November 2020
Executive Producer Craig Oppenheimer explains how we estimated the cost of an automotive and portraiture short with limited licensing.
Shoot Production: A COVID-era Lifestyle Production

Shoot Production: A COVID-era Lifestyle Production

Craig Oppenheimer 20 October 2020
Craig Oppenheimer discusses an 18-person shoot he helmed this summer. The work was completed under a strict, 15-point COVID protocol list.
Pricing & Negotiating: Real Families for a Technology Client

Pricing & Negotiating: Real Families for a Technology Client

Craig Oppenheimer 14 October 2020
Executive Producer Craig Oppenheimer explains how he developed an estimate for a project involving lifestyle images for a technology brand.
Member Open House: Treatments

Member Open House: Treatments

Craig Oppenheimer 1 September 2020
Producer Craig Oppenheimer explains why and how to produce a top-notch treatment when an estimate simply isn’t enough to get the job.
Pricing & Negotiating: A Large Production Cancelled by Covid-19

Pricing & Negotiating: A Large Production Cancelled by Covid-19

Craig Oppenheimer 19 August 2020
Just before the onset of the pandemic in the United States, Craig Oppenheimer developed a sizable contract involving a complicated shoot for a telecommunications company. Unfortunately, the project was cancelled only days before the beginning of production.
Expert Advice: Agent Contracts

Expert Advice: Agent Contracts

Craig Oppenheimer 21 July 2020
In part two of our two-part series, we’ll touch on what are the different features of a contract, how each contract is its own unique document, and how to terminate a relationship with your rep if you feel that’s in your best interest.
Member Open House: Terms & Conditions

Member Open House: Terms & Conditions

Craig Oppenheimer 20 May 2020
Last week’s Member Open House featured executive producer Craig Oppenheimer addressing the ever-important “terms and conditions” of every contract, which was something he addressed in a recent Expert Advice article.
Expert Advice: Terms and Conditions

Expert Advice: Terms and Conditions

Craig Oppenheimer 7 May 2020
When compiling an estimate for a production, the terms and conditions you include are just as important as your fees and expenses.
Pricing & Negotiating: Corporate Lifestyle Shoot for a Tech Company

Pricing & Negotiating: Corporate Lifestyle Shoot for a Tech Company

Craig Oppenheimer 11 February 2020
Executive Producer Craig Oppenheimer takes us through yet another estimate, this time for corporate lifestyle shoots for a tech company.
Pricing & Negotiating: Point of Sale and Collateral Content for a Wine Brand

Pricing & Negotiating: Point of Sale and Collateral Content for a Wine Brand

Craig Oppenheimer 23 January 2020
Join Craig Oppenheimer as he regales us with the tale of estimating the price of a series of lifestyle images for a well-known wine brand.
Pricing & Negotiating: Farmer Portraits for Financial Services Company

Pricing & Negotiating: Farmer Portraits for Financial Services Company

Craig Oppenheimer 23 December 2019
Follow producer Craig Oppenheimer as he walks us through an estimate for a financial services company looking to get portraits of farmers.
Shoot Production: Walmart In-Home

Shoot Production: Walmart In-Home

Craig Oppenheimer 11 December 2019
To promote its new In-Home service, Walmart needed the right imagery for the ad campaign. Producer Craig Oppenheimer describes the process.
Pricing & Negotiating: A Corporate Lifestyle Project With an Expanding Scope

Pricing & Negotiating: A Corporate Lifestyle Project With an Expanding Scope

Craig Oppenheimer 6 December 2019
A pricing estimate for corporate lifestyle shots for a large law firm based in the Midwest, with collateral use of 30 images in perpetuity.
Pricing & Negotiating: Architectural and Still Life Images for Grocery Store

Pricing & Negotiating: Architectural and Still Life Images for Grocery Store

Craig Oppenheimer 7 November 2019
Producer Craig Oppenheimer tackles an estimate for a grocery store looking for still lifes of food, their building, and employee portraits.
Pricing & Negotiating: Product Interaction Shots for Beverage Brand

Pricing & Negotiating: Product Interaction Shots for Beverage Brand

Craig Oppenheimer 14 October 2019
Craig Oppenheimer solves another contract puzzle. This time for a food and portraiture photographer who needed help with a lifestyle shoot.
Shoot Production: Loews Hotels

Shoot Production: Loews Hotels

Craig Oppenheimer 2 October 2019
Loews Hotels brought us on to produce a two-day studio shoot in NYC, showcasing their food and beverage partners for their “Flavor” campaign.