Pricing & Negotiating: Human Interest Video for a Restaurant

Pricing & Negotiating: Human Interest Video for a Restaurant

Craig Oppenheimer 24 March 2021
A large restaurant chain needed a human interest video in short order, so Craig Oppenheimer got to work on an estimate right away.
Guide: Stock Requests

Guide: Stock Requests

Craig Oppenheimer 28 February 2021
Even with dozens of stock photo agencies offering up millions of images, clients still sometimes struggle to find the right image to meet their needs. Our unique Stock Request service provides clients with access to our extensive network of photographers – each with many images that won’t be found in any stock photo library.
Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Craig Oppenheimer 25 February 2021
A pharmaceutical company wanted patient portraiture to use for three years, so Executive Producer Craig Oppenheimer put together an estimate.
Pricing & Negotiating: Pharmaceutical Product Shoot

Pricing & Negotiating: Pharmaceutical Product Shoot

Craig Oppenheimer 19 January 2021
For a pharmaceutical company seeking a lifestyle and portraiture specialist, Executive Producer Craig Oppenheimer crafted a careful estimate.
Member Open House: Shoot Production in the Age of COVID-19

Member Open House: Shoot Production in the Age of COVID-19

Craig Oppenheimer 23 December 2020
Wonderful Machine executive producer Craig Oppenheimer leads a Member Open House discussing the requirements for a safe shoot production during the age of COVID, with attention to testing, COVID compliance waivers, questionnaires, back-up plans, location prep and cleaning, as well as remote viewing and approval.
Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Craig Oppenheimer 17 November 2020
Executive Producer Craig Oppenheimer explains how we estimated the cost of an automotive and portraiture short with limited licensing.
Shoot Production: A COVID-era Lifestyle Production

Shoot Production: A COVID-era Lifestyle Production

Craig Oppenheimer 20 October 2020
Craig Oppenheimer discusses an 18-person shoot he helmed this summer. The work was completed under a strict, 15-point COVID protocol list.
Pricing & Negotiating: Real Families for a Technology Client

Pricing & Negotiating: Real Families for a Technology Client

Craig Oppenheimer 14 October 2020
Executive Producer Craig Oppenheimer explains how he developed an estimate for a project involving lifestyle images for a technology brand.
Member Open House: Treatments

Member Open House: Treatments

Craig Oppenheimer 1 September 2020
Producer Craig Oppenheimer explains why and how to produce a top-notch treatment when an estimate simply isn’t enough to get the job.
Pricing & Negotiating: A Large Production Cancelled by Covid-19

Pricing & Negotiating: A Large Production Cancelled by Covid-19

Craig Oppenheimer 19 August 2020
Just before the onset of the pandemic in the United States, Craig Oppenheimer developed a sizable contract involving a complicated shoot for a telecommunications company. Unfortunately, the project was cancelled only days before the beginning of production.
Expert Advice: Commissions and Contracts with Your Rep

Expert Advice: Commissions and Contracts with Your Rep

Craig Oppenheimer 21 July 2020
In part two of our two-part series, we’ll touch on what are the different features of a contract, how each contract is its own unique document, and how to terminate a relationship with your rep if you feel that’s in your best interest.
Member Open House: Terms & Conditions

Member Open House: Terms & Conditions

Craig Oppenheimer 20 May 2020
Last week’s Member Open House featured executive producer Craig Oppenheimer addressing the ever-important “terms and conditions” of every contract, which was something he addressed in a recent Expert Advice article.
Expert Advice: Terms and Conditions

Expert Advice: Terms and Conditions

Craig Oppenheimer 7 May 2020
When compiling an estimate for a production, the terms and conditions you include are just as important as your fees and expenses.
Pricing & Negotiating: Corporate Lifestyle Shoot for a Tech Company

Pricing & Negotiating: Corporate Lifestyle Shoot for a Tech Company

Craig Oppenheimer 11 February 2020
Executive Producer Craig Oppenheimer takes us through yet another estimate, this time for corporate lifestyle shoots for a tech company.
Pricing & Negotiating: Point of Sale and Collateral Content for a Wine Brand

Pricing & Negotiating: Point of Sale and Collateral Content for a Wine Brand

Craig Oppenheimer 23 January 2020
Join Craig Oppenheimer as he regales us with the tale of estimating the price of a series of lifestyle images for a well-known wine brand.
Pricing & Negotiating: Farmer Portraits for Financial Services Company

Pricing & Negotiating: Farmer Portraits for Financial Services Company

Craig Oppenheimer 23 December 2019
Follow producer Craig Oppenheimer as he walks us through an estimate for a financial services company looking to get portraits of farmers.
Shoot Production: Walmart In-Home

Shoot Production: Walmart In-Home

Craig Oppenheimer 11 December 2019
To promote its new In-Home service, Walmart needed the right imagery for the ad campaign. Producer Craig Oppenheimer describes the process.
Pricing & Negotiating: A Corporate Lifestyle Project With an Expanding Scope

Pricing & Negotiating: A Corporate Lifestyle Project With an Expanding Scope

Craig Oppenheimer 6 December 2019
A pricing estimate for corporate lifestyle shots for a large law firm based in the Midwest, with collateral use of 30 images in perpetuity.
Pricing & Negotiating: Architectural and Still Life Images for Grocery Store

Pricing & Negotiating: Architectural and Still Life Images for Grocery Store

Craig Oppenheimer 7 November 2019
Producer Craig Oppenheimer tackles an estimate for a grocery store looking for still lifes of food, their building, and employee portraits.
Pricing & Negotiating: Product Interaction Shots for Beverage Brand

Pricing & Negotiating: Product Interaction Shots for Beverage Brand

Craig Oppenheimer 14 October 2019
Craig Oppenheimer solves another contract puzzle. This time for a food and portraiture photographer who needed help with a lifestyle shoot.
Shoot Production: Loews Hotels

Shoot Production: Loews Hotels

Craig Oppenheimer 2 October 2019
Loews Hotels brought us on to produce a two-day studio shoot in NYC, showcasing their food and beverage partners for their “Flavor” campaign.
Pricing & Negotiating: Patient Portraits for Regional Hospital Campaign

Pricing & Negotiating: Patient Portraits for Regional Hospital Campaign

Craig Oppenheimer 7 July 2019
Executive Producer Craig Oppenheimer is at it again, now with an estimate for healthcare portraiture with unlimited use for two years.
Shoot Production: Coors Light

Shoot Production: Coors Light

Craig Oppenheimer 1 July 2019
Wonderful Machine’s Executive Producer Craig Oppenheimer takes us behind the scenes of his Coors Light shoot for Arc Worldwide in New Orleans.
Pricing & Negotiating: “Real People” Lifestyle Images for Fashion Brand

Pricing & Negotiating: “Real People” Lifestyle Images for Fashion Brand

Craig Oppenheimer 21 June 2019
Check out our pricing estimate for environmental portrait shots for a technology company, with licensing use of up to 30 images for one year.
Shoot Production: Synovus – The Photoshoot of Here

Shoot Production: Synovus – The Photoshoot of Here

Craig Oppenheimer 29 May 2019
Synovus Bank recently acquired Florida Community Bank, and Sonya Revell photographed 7 real local employees across 5 different cities.