When Brad Vassallo needed to elevate his marketing game, he collaborated with Wonderful Machine’s Marketing Mentor Honore Brown. They decided to showcase Brad’s brand narrative work, which would be more appealing to the clients, and developed a strategy to bring those clients in.
Vancouver-based Jeremy Segal was struggling to organize galleries on his website as well as incorporate narrative work onto it, so Honore Brown sat down with the photographer to hash out a comprehensive edit of the website.
Last August, Photo Editor Honore Brown collaborated with Utah-based Keith Fearnow, polishing up the adventure, lifestyle, and fashion photographer’s presentation as well as mapping out self-assigned projects to strengthen his portfolio.
Last year, I worked on updating Birmingham, Alabama-based photographer Art Meripol’s print portfolio book. The focus was to integrate Art’s lifestyle, portrait, and hospitality work into a single portfolio with broad appeal to both editorial and commercial clients.
Wonderful Machine’s Honore Brown and Christine Hughes help Louisville-based Clay Cook put together print promos for his humanitarian and commercial work. Honore helmed the edit, while Christine handled the design.
Wonderful Machine consultants Honore Brown and Jemma Dilag help Los Angeles-based Christian Witkin create a tight edit of his prolific portfolio and restructure his website to better display his latest work. Honore handled the portfolio edit, which Jemma seamlessly integrated into Christian’s new-look website.
Late last spring Photo Editor Honore Brown began Creative Coaching with Oklahoma City-based photographer Trace Thomas, as a way to develop his portfolio and prepare him for more clients seeking his skills beyond the portraiture that had hitherto defined his body of work.
Transitioning from retail to commercial photography is one of the great challenges within this field. Honore Brown chats with four photographers to outline the step-by-step process to successfully recalibrating your portfolio to market yourself to commercial clients.