Adam Lerner // Spectrum News NY1
Brooklyn-based photographer Adam Lerner recently completed a shoot for Mornings on 1, the morning news show produced by Spectrum News. The campaign featured four television news presenters commuting across the five boroughs of New York City.
The key art was placed in two of the city’s most iconic subway stations, Jay Street in Brooklyn and 14th Street and 8th Ave in Manhattan as well as on billboards at the Chelsea Market, and taxi tops and the sides of buses. The subway dominations offer incredible visibility as they are seen by thousands of commuters day-in and day-out, making this print campaign a real part of New Yorkers' daily lives. That and most New Yorkers are familiar and adore the NY1 news team.
See more of Adam at adamlerner.net!
Check out our other great photographers on our Find Photographers page.