Showing "Industry News" blog posts
  • There’s a Name For That: Brand Narrative

    Mar 1, 2017
    Industry News
    Recently we’ve been seeing more and more story-telling photos of people interacting with products, and we didn’t quite have a name for those pictures. They were sort of like Reportage, which documents events in a journalistic way. But the pictures weren’t exactly showing real life; they had commercial intent. The pictures reminded us of Lifestyle, but lifestyle pictures tend to be more generic and posed as they often depict our ideal versions of life...After many lengthy discussions and debate, we settled on Brand Narrative.
  • Meet Erika at Stand Out Photo Forum!

    Sep 30, 2016
    Industry NewsWonderful Machine News
    Hi guys! Wonderful Machine marketing consultant, Erika here, and I wanted to let you know that I may be hitting a city near you this Fall to speak on “Marketing a Cohesive Brand.”
  • NYCFotoworks 2014

    Nov 13, 2014
    Industry News

    At the end of October, I had the pleasure of once again reviewing portfolios at NYCFotoworks. Nothing beats a day in New York, meeting with terrific photographers from all over the world!

    I arrived in New York with a few minutes…

  • Visual Connections Image Expo

    Oct 30, 2013
    Industry News

    By Meg Dibley

    On October 23, Wonderful Machine participated in Visual Connections Image Expo, a premier stock agency event that happens annually in New York, Chicago and Toronto. We attended this year’s expo in New York. Our photo editor Tori and I had…

  • Phase One: Certified Professional Program

    Sep 10, 2013
    Industry News

    by Elyse Leyenberger

    This week, I had the privilege of attending Phase One’s Certified Professional Program in New York. Aside from brief Capture One lessons as an undergrad, I’d received no formal training. So, I figured it’d be beneficial to go study with the folks…

  • The Ball Jar

    Jul 24, 2013
    Industry NewsPhotographer Spotlight

    by Tori Katherman

    When I first heard about Wonderful Machine I was working as the studio manager for the photographers of 8183 Studio in Kansas City, Missouri. The studio consisted of myself and photographers Chad Hickman and Ryan Hill. I contacted…

  • Night of the Living Consultants

    Apr 3, 2013
    Industry News
    by Paul Stanek Ah, the MegaBus man. Friendly if seen from a distance, but somewhat sinister if you take a real close look….
  • 2013 Philadelphia ADDY Awards Celebration

    Mar 14, 2013
    Industry News

    by Jackie Ney

    Last week, our publicist Maria Luci and I attended the Philly Ad Club 2013 ADDY Awards right here in the City of Brotherly Love. We were both excited to get all dolled up and mingle with some of…

  • Austin Diary, Part II: Texas Photo Roundup

    Feb 21, 2013
    Industry News

    by Maria Luci

    (Read Austin Diary, Part I here)

    Bill and Jess’s Austin adventure continued bright and early on Friday with Texas Photo Roundup‘s Negotiating 2.0 Panel, held at The Blanton Museum of Art. Jess sat on the panel, moderated by Allegra Wilde of Eyeist,…

  • ACP Portfolio Review 2012: A Foray into Atlanta’s Poppin’ Fine Art Scene

    Nov 3, 2012
    Industry News

    by Paul Stanek

    Last month, I was fortunate enough to participate in a unique and incredibly well-run portfolio review event located in sunny “Hotlanta.” The beautiful October weather was as welcoming as Amy Miller and Michael David Murphy of ACP, and the…

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