Celebrating Wonderful Machine Photographers in L├╝rzer’s Archive

Feb 21, 2018
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With the start of the New Year, Lürzer’s Archive published their biennial list of 200 Best Ad Photographers Worldwide.

Throughout the years, the magazine has called for submissions of great commercial and personal work from advertising photographers around the world. From those submissions, they select an exclusive number of photographers to feature, and offer them the option to buy space for their images in the published book.

A few weeks ago, we here at Wonderful Machine received our copy of Lürzer’s, and noticed quite a few familiar names.

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

Twelve Wonderful Machine photographers are included in this year’s book, with subjects ranging from celebrity portraits to manufacturing plants and beyond.

Haven’t had the chance to peruse all 500 pages? That’s alright– we’re giving you a sneak peek of our included members and a description of their images in their own words.

Fernando Decillis // Atlanta, GA

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

This is from a series conceptualized for a laundry detergent brand. The idea is to reassure mothers that getting dirty (really dirty) encourages imagination, innovation, and active play.

Creative Director: Jaime Duque, LoweSSP3
Production: DragonFilms, Colombia

Cade Martin // Los Angeles, CA

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

I attempted to do really honest portraits and was interested in stripping everyone of their environment and playing off of the architecture of faces, their eyes especially as well as the textures of clothes. I was honored to capture the faces of the Clarksdale Juke Joint festival, and I had such a good time as both a photographer and fan.

Eli Meir Kaplan // Washington, DC

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

I submitted the image of Don Cheadle I shot for The Washington Post because it’s a simple but expressive portrait, and one of my few recent images with a recognizable person.

The other two images were selected by the magazine. I was happy with all three images and felt they were a great representation of the work I do.

Robb Scharetg // Washington, DC

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

Wolfram Schroll // Hagen, Germany

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

I chose it because it shows a few parameters that are important for my photography: interesting location, interesting technology, great lighting, and a human element. I love the way he looks to the machine. The photograph is shot for AIRBUS in Nantes, France. I was there to shoot new technologies in production lines and laboratories.

Will Strawser // New York, NY

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

I’ve always liked telling timeless stories through symbols, tone, and space. For me, these images are a perfect representation of a beautiful yet haunting story of a distant time. When these images were chosen for Lürzer’s, I was pleasantly surprised. It’s not my typical Ad work but these are the images that I, hands down, truly love to make.”

Terry Vine // Houston, TX

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

Istvan Vizner // Tuscon, AZ

Ariel is a great costume designer, tailor, and model. I shot the background first, set up the lights and had her surprise me.

Urs Bigler // Zurich, Switzerland

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

I am very happy to be published for fourth time since 2012.

The first is a landscape I shot in Turkey last year for a personal project and used for some self-promotion to selected clients.

The other was assigned by my client Helvetisch to capture the iconic Matterhorn in Zermatt. The Matterhorn is probably the most photographed mountain on earth, and a trademark for Switzerland.

Thomas Chadwick // Chicago, IL 

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

When I saw Taejung, I knew I wanted to create a portrait of him because of his striking & unique features.

Shooting studio portraiture is an exercise in seeing what I can draw out of my subjects. When I was editing down my image selects, I was struck by the power, presence & intensity in this one.

Stewart Cohen // Dallas, TX

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

The assignment was to create compelling and interesting views of the Infinity Q60 that helped entice shoppers to buy one of the Neiman Marcus Fantasy Christmas gifts.

Lynton Crabb // Melbourne, Australia

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

commercial photography, Lurzer's Archive, Fernando Decillis, Atlanta, Georgia, Cade Martin, Los Angeles, California, Eli Meir Kaplan, Robb Scharetg, Washington DC, Wolfram Schroll, Hagen, Germany, Will Strawser, New York, New York City, Terry Vine, Houston, Istvan Vizner, Tuscon, Arizona, Urs Bigler, Zurich, Switzerland, Thomas Chadwick, Chicago, Illinois, Stewart Cohen, Dallas, Texas, Lynton Crabb, Melbourne, Australia, wonderful machine, photographer, photography

The first was part of an assignment for Aggreko, a large portable power and refrigeration company with offices all over the world. It’s an image of the Flower Garden and Cloud Forest in the Singapore marina district.

The second is an image from an ongoing observational series called Tokyo Alignments. It’s a personal project which I love because it is a journey back to basics– just me and the camera.

Want to see more from these and other photographers? Check out our Find Photographers page.

Tags: arizona atlanta australia cade martin california chicago commercial photography dallas eli meir kaplan fernando decillis georgia germany hagen houston illinois istvan vizner los angeles lurzer's archive lynton crabb melbourne new york new york city robb scharetg stewart cohen switzerland terry vine texas thomas chadwick tuscon urs bigler washington dc will strawser wolfram schroll zurich