Diapolis Images: Raki Cinemagraphs
Written by Mehmet Turan at Diapolis Images
At Diapolis Images, we mainly shoot still life images, but from time to time we shoot video as well. In the last year, there have been so many advancements in social media, and because of this, we started to receive requests to create an in-between solution from still photography and video, such as cinemagraphs or GIFS, from clients.
A few months ago, we were contacted by Eyedea about a project for a new product coming from Mey. We are a great fit with Eyedea because they are a production agency that specializes in animation. The goal of the project was to highlight the launch of the new design of Turkey's most famous traditional alcoholic drink, Raki.
Mey is the leading producer of Raki in Turkey. The bottle has a fresh design, and Mey asked us to capture shots that emphasize the illustrations by Beril Ateş on the bottle. Raki is a clear liquid just like vodka but it's mixed with water. So, besides shooting just still photography, we decided to create a cinemagraph to show this process. We came up with the idea of four different variables: simple shots of the bottle that show the designs, CGI additions and creation of elements on the bottles in 3D, cinemagraphs, and finally composites that display the bottle on a bar or a restaurant table by the sea.
The client's number one priority was to have images that are the same colors as they are in print. Although we use grey cards, we knew there would be some difference between the shades. They provided us with the exact Pantone colors in which some elements were painted with a metallic bronze hue. We used Capture One for our raw editing tools; this software helped us achieve the most accurate colors. Even though in the photo it looks completely white, the table the bottle was standing on was black.
One issue with shooting bottles is that everything must be in a perfect line from the cap, logos, etc. This is difficult to do because one part of the bottle is different from the other, and light that works perfectly to illuminate the glass is not usually good for the cap. To resolve this, we shot in sequences. We shot the body of the bottle and the cap separately and combined all of it in the post-production phase.
The production part of the project went smoothly. We did face one minor issue with the painted-on text on the back of the bottle. These bottles were painted before they were filled, and unlike bottles that have stickers on them, it was impossible to get rid of the text on the back. To resolve this, we had to etch all illustrations and remove the blurred writing during post-production.
With Eyedea’s animations, we delivered a perfect set to be used for the launch. I believe having partners that complement each other is crucial because clients do not want to manage the same project from multiple different sources. Either you have to do everything and be excellent on all deliverables, or partner with production companies that complement you so both can work together and provide one set of great content.
After completing this project, we were asked to shoot another project for Mey. We hope to work together with Eyedea in the future to bring more new content for other brands.
See more of Diapolis Images at diapolisimages.com!