Meanwhile, at the ADC Awards

May 25, 2010
Industry News

Tis’ the season for awards/contests (PDN, American Photography, etc.). The Art Director’s Club (ADC) held their annual international awards at the SVA Theatre last week in New York, and we decided to pop on up to see who was being recognized for their good work. “We” were actually Sean and Amanda, our Director of Photography and Producer, respectively.

The ADC Awards are arranged into five categories, including Advertising, Design, Interactive, ADC Hybrid (known as “the game-changing award” for its recognition of unusual media approaches), and ADC Design Sphere.

Overall,  BBDO cleaned house with wins as Agency of the Year, along with “Cubes” (the name of the statues) for Broadcast, Print, and Design for an enviable client list including HBO, Mars, Chrysler, and The Economist. They also won accolades for their unconventional motion picture exhibit for HBO called “Cube Film Installation.” The exhibit was placed in three cities around the US, with each of the four sides of a box showing a different part of the same story. You can see a video recap of the exhibit here.

The New York Times Magazine (who we just visited yesterday – more on that in a future blog post) took home the night’s ADC Design Team of the Year award, in addition to a Gold Cube for Photography in their Great Performers issue. The Society for Publication Designers has a nice article about the redesign of the magazine itself, fyi.

There were six other Photography awards presented, as well, including Ikea’s Silver Cube for their clever “Furniture Messages” campaign, a humorous take on the difficulties of home improvement. Renato D’Agostin won the Bronze, and the Merit awards went to Achim Lippoth Photography, powerHouse Books, Catherine Ledner (for her 2009 print promo), and BBDO Germany.

And we were happy to see our friends at Design Army take home a Bronze Cube for their “End the Lies” campaign for Human Rights Campaign.

And then the after party began!

The after party took place at the ADC Gallery, which they also rent out for gallery shows and events (rental starts at $7,500, according to their media kit). It was a nice opportunity for the winners to unwind.

Amanda is forced to try one of master mixologist Alex Ott's creations, "The Kim"

Later on, Amanda caught up with ADC president Doug Jaeger, who said of the awards: “So far there has been a tremendous amount of positive feedback.” Sean and Amanda had to agree, considering the level of talent!

A little trivia about the awards: The Art Directors Club was founded in 1920, and the first incarnation of their award was designed that same year by Paul Manship (who also sculpted the famous Prometheus statue that lives in Rockefeller Plaza).

So who says you didn’t learn anything new today?

-Neil Binkley & Amanda Hanley

Tags: adc bbdo design army new york the new york times magazine