Starboard & Port: Miss Vickie’s
Springfield, Missouri-based photographer team Starboard & Port, made up of Chaise Heilman and George Ferris, recently completed a campaign for Miss Vickie's, an Ontario business selling their select flavors of kettle-cooked chips. Chase and George created a gallery of both photo and video for Miss Vickie's use on their new website, print campaigns, and social media, emphasizing their new chip flavor and battling weather complications throughout the shoot.
How did you get involved in this project?
We have done a lot of work with this agency on past projects and they reached out for an image library of this new chip flavor.
What was the goal of the project?
The agency's main goal was to create a large image and video library that they could use in multiple platforms. They wanted a wide variety of looks for different layouts for the new brand launch. Our goal was to provide them with as much beautiful imagery as we could in two days and keep consistent looks between the various locations and media.
What were the shoots like?
Weather, weather, weather. We secured a couple of beautiful locations that were going to be perfect for the look we wanted and we only had two days of the clients time. Add in a quick turn around for images to get done and we had to make the schedule work. The first day, the beautiful sun-drenched sandwich shop was perfect, except for the twelve hours of monsoon rain and dark skies that made for some creative lighting and problem solving. On day two, we had a great outdoor cafe space. It was everything we needed and wanted, minus a small kitchen that kept the food stylist trapped most of the day. All the images and video were suppose to be outside on day two, but like the previous day, the weather refused to cooperate and we had 25 mph winds. We had to setup a massive scrim overhead and all it wanted to do was fly away. On the photo side it worked out, but the fight with the weather made for some fun times with the video portion. Overall it was a great shoot, the agency was happy, the client was smiling, and the crew had victory drinks knowing we delivered exactly what they wanted.
What did the creative process look like on set? How did you collaborate with the producer/stylist to create these images?
There were many pre-production meetings and calls with the stylist and the video crew. We had such a small window of time to get so much done, we did as much as we could to pre-plan our looks and shots ahead. Since there are two of us and we both shoot, our process on set may be a bit unique: whoever has the camera in their hand is directing the process while the other keeps watch for any other angles, issues with lighting, and looks for creative ideas that we haven't noticed yet. Once the other gets exactly what they were looking for, we might swap out and switch roles.
What has the reaction to the images been so far?
Great! They hired us to do another series similar to this one later this year, so I think they were happy with the previous shoot.
You work as a team—how do you think that informs your work on set?
It is amazing having someone to be absolutely candid with before, during, and after a shoot about what is going on. We both bring our different personalities to set. We have the ability to push each other to see different things and try new ideas.
Agency: Marlin Co.
Creative Director: James Mulvenon
Food Stylist: Cari Price
Hair and Makeup Artist: Ashley Jensen
Prop Stylist: Ana Elliott
Video Production: Locke & Stache
See more of Starboard & Port at starboardandport.com!
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