Steve Boxall Strikes Gold in the Florida Sun for Solis

Nov 29, 2018
Photographer Spotlight

Although Steve Boxall spent 14 hours on a shoot in the Florida sun for Solis Health Plans, he had small windows to grab key shots that Solis wanted—and worked through his time in the hot seat with the cool composure of a seasoned photographer. Steve collaborated with Andy Garcia, who starred in and directed the shoot, to produce these beautiful commercial photographs around the values of compassion, respect, responsibility, and community.

Photographer Steve Boxall for Solis Health Plans Ads with Andy Garcia

What was involved in planning/preproduction?

After being confirmed, a few days before shoot day, I had a brief conversation with the executive producer. He was knee-deep in pre-production and (understandably) couldn’t spare a me lot of time, so our talk was more of an "e-meet-and-greet" and a quick chat on my approach. 

Photographer Steve Boxall for Solis Health Plans Ads with Andy Garcia

How did you approach this project?

Come shoot day I had prepared a fluid approach to shooting around a very large film crew. My team and I were ready to go during any spare time Andy had between directing and performing. 

Photographer Steve Boxall for Solis Health Plans Ads with Andy Garcia

What were the shoots like?

It was a 14 hour day in the Florida Sun during September! We all worked our butts off! Andy stops traffic, literally he stopped traffic when we shot on Calle Ocho, the cops had to move people on.

Photographer Steve Boxall for Solis Health Plans Ads with Andy Garcia

Did you face any challenges with this project?

The main challenge was the amount of time that Andy could give me. I had to nail the main print campaign shots for Solis in 15 minutes, I did it in 10! I overcame this by being prepared and planning ahead.

Photographer Steve Boxall for Solis Health Plans Ads with Andy Garcia


Credits:

Directors: 
Andy Garcia and Greg McClatchy

Executive Producer: Vincent Arcaro

Production Manager: Mat Van Assche

Stylist: Michele Toledo Sanchez

See more of Steve at steveboxall.com!

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