The Art of Shaving

Jul 29, 2013
Photographer Spotlight

by Honore Brown

These days you see a lot of young men with bushy, mountain man beards of various colors, shapes, and sizes. Most of the time, I find the scrappy indifference of this style rather endearing, but there’s still something to be said for the immaculate look of a clean shave. Whether achieved by a simple blade applied to skin, or by sophisticated devices made by major razor brands like Phillips, images of freshly shaved faces continue to inspire and define much of our collective sense of what it is to be a man.

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Earlier this year, UK-based photographer Jacob Niblett was commissioned by Brave Spark Media to photograph an ad campaign for Phillips in London. The creative director on the account, Richard Pittham of Ogilvy One in London, was clear that they were after clean lifestyle images that showcased the product and its abilities. Although Jacob was presented with a detailed shot list and specific information about layout, he was given a great deal of creative freedom in developing the look and feel of the shoot.

London can be a rather dreary place, and although he was prepared to fake it with lighting, Jacob had the good fortune of a sun flooded studio on the shoot day. This gave the images the bright, clean look the client was after, and since Jacob was shooting tethered, it didn’t take long for everyone to realize the day had been a success.

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Jacob had this to say regarding the response,

The client’s reaction to the images was very positive. They loved the selects that I presented them with and chose their desired twenty very quickly. I delivered the images fully retouched only a couple of days after the shoot. The feedback I received was that they felt the images fulfilled the brief perfectly, and they were very happy. I have since been booked to shoot a version for the UK and Arabic markets, which I am shooting soon in London again.

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View more of Jacob’s work at jacobniblett.com.

Tags: advertising brave sparks media jacob niblett ogilvy one phillips photography shaving