Under Cover Of Twilight

Nov 24, 2009
Photographer News

If you have any teenagers in the house, or happen to read the news, then you’ll know that the second Twilight movie just opened to wide release last Friday. The sequel is a quantifiable hit, attracting fans who camped out two nights before the film’s premiere, and drawing in some $70 million its first night in the U.S. This is more than any other opening night in film history.


Stephenie Meyer, Twilight‘s author, was certainly caught off-guard with the success of her book series (91 weeks on the New York Times’ bestseller list). And so was Roger Hagadone, photographer of three of the hardbound books’ covers (above).

Roger had shot half a dozen covers for Little, Brown, and Company, the book’s publisher, before he was approached to do the Twilight series. Twilight was was “just another book at the time,” according to Hagadone.

So it came as a bit of  a surprise when he started getting emails from the books’ fans, wondering how he had come up with the covers and what they meant. Hagadone says that the publisher prefers to leave these details to people’s imagination, so he has to keep a tight lip.

Obviously, the covers have intrigued millions of fans worldwide, including one who created an homage to Hagadone’s image from the first book’s cover.

Even the hand model for the Twilight cover (holding the apple) has made some celebrity for herself, charging $30 for fans to have their picture taken with her at a recent convention, and she was even featured on MTV’s website.

Ironically, the Twilight photos are a little bit of an excursion from Hagadone’s typically humorous, conceptual advertising photography, such as his ad for the popular Discovery Channel tv show, Dirty Jobs:

And here’s a few other photos from recent email promos:

hagadone-white hagadone_poly-ecard

Roger Hagadone is repped by Doug Truppe and featured as one of  Wonderful Machine’s New York photographers.

-Neil Binkley

Tags: advertising book convention cover discovery channel film movie mtv new york new york times roger hagadone twilight