Our Jumpstart page is designed to help you understand what our staff members do - and what you can do - to get the most out of your Wonderful Machine membership. Take a look every once in a while to be aware of any changes, and please let Bill know if you have questions, concerns or suggestions.
We have 22 staff members who are dedicated to your success. You can learn a bit about each of them on our Meet the Team page.
Since our main objective is to drive quality traffic to your Wonderful Machine profile and to your website, it’s very important that you put your best foot forward with the design, functionality, and edit of your site and that it accurately reflects your interests, your skills, and the clients you're trying to reach.
Your Print Portfolio
Our producers host Portfolio Events every month with important clients in New York and around the U.S. Since we can only take a limited number of print portfolios, our first priority is to bring the best examples of portfolios that fit the needs of the clients we're visiting. Otherwise, we do our best to rotate in as many of our photographers’ portfolios as we can. If you’d like us to consider your portfolio for our Portfolio Events, please ship it to Meli along with a return FedEx label or account information (in order to be as efficient as possible for our member photographers, we can only ship portfolios back to you by FedEx using your account).
Your Wonderful Machine Profile
Upon joining, our assistant photo editor Liz Calvi will evaluate your website to determine which specialties are appropriate for you and she'll select an image to represent each specialty. Our assistant photo editors also update several member profiles each day in order to cycle through everyone in approximately nine-month intervals. That process allows us to keep our site fresh and in sync with your current portfolio. Due to the dynamic nature of our site, we won’t be able to coordinate our image selections with you ahead of time, but let our photo editors know if you have any serious concerns and they'll do their best to accommodate you.
New Photographers, Recently Updated, On the Move
On our Find Photographers page, in addition to the photographer search interface, you'll see that we have widgets for New Photographers, Recently Updated and On the Move. Upon joining, you'll automatically appear on the New Photographers list. When you make any major improvements to your website, let Victoria know and she'll add you to the Recently Updated list. And if you’re planning an extended trip, and you expect to have some wiggle-room in your schedule, let her know your availability dates and she'll add you to On the Move.
Landing Page, Social Media Pages
Liz also selects pictures for our landing page and social media pages as part of the profile update process.
Blog Posts, Tear Sheets, Social Media, Press
Matt Lander is in charge of the content that tends to appear on our client-facing blog, like member photographer news and tear sheets. Most of the promotion we do can happen without your assistance, but the blog is where we need help from you. Please let him know any time you have:
- News (unusual shoots, interesting experiences)
- Projects (ad campaigns, magazine covers, gallery shows, pro-bono work)
- Tear Sheets (jpg file at least 640px wide; include relevant credit details such as client, agency, creative director, art director, director of photography, photo editor, etc.)
- Behind-the-scenes videos
Anna Donella is in charge of the content that tends to appear on our photographer-facing blog, like Expert Advice articles, Pricing & Negotiating articles, and consulting case studies.
Pat Meehan shares our blog posts and engages with fans on Facebook and Twitter. He posts projects that are heavy on photos and light on text to our Tumblr page. And each week, Pat picks one of our photographers to take over our Instagram feed. Pat shares the best examples of our photographers’ marketing materials (whether we designed them or not) on our Pinterest page (including boards for Logos, Print Promos, Emailers, About Pages, PDF Portfolios, and Stationery & Business Cards). She can grab most of that stuff directly from your website, but please feel free to send her pictures of your print promos or copies of your PDF portfolio if you'd like her to consider adding you to those boards. Pat posts company news on our LinkedIn page.
We get a lot of submissions, so we won't always be able to publish everything we get. But we will always do our best to spread the word about your accomplishments.
Spotlight Emailers, Web Ads
Pat also sends out our email promotions and he places our web ads. On an ongoing basis, we feature the best content from our blog in an email promotion that we send out to prospects on our mailing list. We target those emailers to appropriate clients, doing our best to cover all of our specialties and locations. We usually place a web ad each month on an industry website or blog. Sometimes we use photos, other times we'll do a text-only ad on Google AdWords.
Expert Advice, Pricing & Negotiating articles
About once a month, one of our staff members writes an Expert Advice article and one of our producers writes a Pricing & Negotiating article on topics that we think might interest our members. Please contact Anna if you'd like to suggest a topic that we haven't covered before or if you see one of our older posts that needs updating.
Meli shares videos of our photographers' portfolios on YouTube, and she shares the best of our photographers’ motion reels on our Vimeo page.
Client Research & Outreach
We divide prospective clients into three main categories: publications, agencies, and brands. We have seven producers devoted to methodically researching and reaching out to clients, and our more senior producers then cherrypick the very best clients to connect with. Our normal process includes following up an initial email with a phone call to make sure that client knows about our photographers and so we can learn more about their needs. In order to be as efficient as possible for our photographers, we will not be able to coordinate that promotion with you. But about once a year, we'll send you a summary of the ways we've promoted you.
Find Crew, Agents, Resources, Discounts
Our staff members are constantly interacting with everyone in our industry, and as we gather valuable information, we like to share it with you. Our Find Crew page makes it easy to search for assistants, stylists and more from all around the world. Our Agents page is the most comprehensive list of assignment agents, stock picture agencies, cooperatives and collectives anywhere. Our Resources page covers everything from professional services like lawyers and accoutants, to workshops, festivals, galleries and museums. Julian Gerace currently manages all of those pages. Please let him know if you have crew you can recommend, or if there's any other valuable information missing from our lists.
Wonderful Machine offers a wide range of expert Consulting Services for photographers including Photo Editing, Design, Publicity, Marketing, Estimating, and Production. No other company in the world offers all these services under one roof, which allows our photo editors, designers, publicists, marketing specialists and producers to easily collaborate in order to give you comprehensive, integrated support. Your membership entitles you to a 20% discount off all of our published rates (our production rates are all custom and we do not offer discounts on those). We bill at the beginning of each month for work done during the previous calendar month (whether that project has been completed or not). We use the credit card we have on file, and Adrienne will send you an itemized invoice several days before charging your card.
Your Marketing Plan
Wonderful Machine can be a valuable piece of your overall marketing plan, but it shouldn’t be the only piece. Every photographer needs to reconcile their interests and skills with the needs of the marketplace in order to decide on an appropriate path forward. If you're not sure where to start with your marketing, we offer a Branding & Marketing (BaM!) Plan, where we take a hard look at your existing brand, marketing materials, and marketing plan. We then deliver a comprehensive report with specific recommendations to help get you where you want to go. Contact Erika for more information on how we can help you maximize your marketing efforts.
Over the past 10 years, and now with 11 staff members interacting with clients on a daily basis, we've been able to compile an unprecedented list of commercial photography prospects. Contact any of our marketing consultants to find out how we can build a list of clients that match up with your interests, skills and goals.
Since we encourage clients to contact our photographers directly, there's no way for us to know about every assignment we get for you or every connection we make. So when you discover that someone found you through our site, please let us know. You can also use Google Analytics to monitor the traffic coming to your site, both from Wonderful Machine and other sources.
We're glad that you've decided to be a part of Wonderful Machine and we look forward to working with you!