Our Jumpstart page is designed to help you understand what our staff members do, and what you can do to get the most out of your Wonderful Machine membership. Take a look every once in a while to be aware of any changes, and please let Bill know if you have questions, concerns or suggestions.
We have 20 staff members who are dedicated to your success. You can learn a bit about each of them on our Meet the Team page.
Since our main objective is to drive quality traffic to your Wonderful Machine profile and your website, it’s very important that you put your best foot forward with the design, functionality, and edit of your site and that it accurately reflects your interests, your skills, and the clients you're trying to reach.
Your Print Portfolio
Our producers host Portfolio Events every month with important clients in New York and around the U.S. Since we can only take a limited number of print portfolios, our first priority is to bring the best examples of portfolios that fit the needs of the clients we're visiting. Otherwise, we do our best to rotate in as many of our photographers’ portfolios as we can. If you’d like us to include your portfolio in our Portfolio Events, please ship it to Lani and give her your FedEx account number so we can ship it back to you when the time comes.
Your Wonderful Machine Profile
Upon joining, our assistant photo editors will evaluate your website to determine which specialties are appropriate for you, and they'll select an image to represent each of those specialties. Our assistant photo editors update several member profiles each day in order to cycle through everyone in approximately nine-month intervals. That process allows us to keep our site fresh and in sync with your current portfolio. Due to the dynamic nature of our site, we won’t be able to coordinate our image selections with you ahead of time, but let our photo editors know if you have any serious concerns and they'll do their best to accommodate you.
New Photographers, Recently Updated, On the Move
On our Find Photographers page, in addition to the photographer search interface, you'll see that we have widgets for New Photographers, Recently Updated, and On the Move. Upon joining, you'll automatically appear on the New Photographers list. When you make any major improvements to your website, let any of our assistant photo editors know, and they'll add you to the Recently Updated list. And if you’re planning an extended trip, and you expect to have some wiggle-room in your schedule, let them know your availability dates, and they'll add you to On the Move.
Our assistant photo editors also select the pictures that we use on our landing page. While we attempt to cycle through all of our photographers, our first priority is selecting the strongest images to represent the Wonderful Machine brand.
Blog Posts, Tear Sheets, Social Media, Press
We have a team of publicists who research, report, write, edit, and share articles about our photographers and by our staff. Since our publicists share those responsibilities, we have one email address that you can use that will always reach the right person: [email protected].
Most of the promotion we do can happen without your assistance, but the blog is where we need your help! Our main criteria for blog posts is to feature projects with any of the following:
- Great Photos
- High Production Value
- Big-Name Clients
- Interesting Backstory
Otherwise, please let our publicists know any time you have:
- News (unusual shoots, interesting experiences)
- Projects (ad campaigns, magazine covers, gallery shows, pro-bono work)
- Tear Sheets (jpg file at least 850px wide; include credit information such as client, agency, creative director, art director, director of photography, photo editor, etc.)
- Behind-the-scenes videos
We share our blog posts and promote our members in general on Facebook and Twitter, and we're pretty active on Instagram too. We have a weekly takeover, and we mix in a variety of other content. We use Pinterest to share the best examples of our photographers’ marketing materials (whether we designed them or not) including boards for Logos, Print Promos, Emailers, About Pages, PDF Portfolios, and Stationery & Business Cards. We can grab most of that stuff directly from your website, but please feel free to send us pictures of your print promos or copies of your PDF portfolio if you'd like us to consider adding you to any of our social media platforms. We post company news on our LinkedIn page.
We get a lot of submissions, so we won't always be able to publish everything we get. But we will always do our best to spread the word about your accomplishments.
Spotlight Emailers, Web Ads
Each month, our publicists feature the best content from our blog in an email promotion that we send out to about 15,000 prospects. We usually place a web ad each month on an industry website or blog. Sometimes we use photos, other times we'll do a text-only ad on Google AdWords.
Expert Advice, Pricing & Negotiating articles
Each month, one of our staff members writes an Expert Advice article and one of our producers writes a Pricing & Negotiating article on topics that we think might interest our members. Please contact our publicists if you'd like to suggest a topic that we haven't covered before or if you see one of our older posts that needs updating.
Matt shares videos of our photographers' portfolios on YouTube, and we're in the process of moving our motion reels from Vimeo to YouTube.
Client Research & Outreach
We divide prospective clients into three main categories: publications, agencies, and brands. We have one full-time researcher and three associate producers doing daily outreach to clients, and our more senior producers then cherrypick the very best clients to connect with. Our normal outreach process starts with a phone call to make sure that the client knows about us and for us to learn more about them. We then follow up with an email suggesting a few photographers who might be appropriate for their needs. In order to be as efficient as possible for all of our photographers, we will not be able to coordinate that promotion with you. But about once a year, we'll send you a summary of the ways we've promoted you.
Find Crew, Find Agents, Find Resources
Our staff members are constantly interacting with everyone in our industry, and as we gather valuable information, we like to share it with you. Our Find Crew page makes it easy to search for assistants, stylists and more from all around the world. Our Find Agents page is the most comprehensive list of assignment agents, stock photo agencies, and collectives anywhere. Our Find Resources page covers everything from professional services to workshops, festivals, galleries, and museums. Please let Bill know if you have any crew, agents, or resources you'd like to recommend.
Wonderful Machine offers a wide range of expert Consulting Services for photographers including Photo Editing, Design, Publicity, Marketing, Estimating, and Production. No other company in the world offers all these services under one roof, which allows our photo editors, designers, publicists, marketing specialists, and producers to easily collaborate in order to give you comprehensive, integrated support. Your membership entitles you to a 20% discount off all of our published rates (our production rates are all custom, and we do not offer discounts on those). We bill at the beginning of each month for work done during the previous calendar month (whether that project has been completed or not). We use the credit card we have on file, and Adrienne will send you an itemized invoice several days before charging your card.
Your Marketing Plan
Wonderful Machine can be a valuable piece of your overall marketing plan, but it shouldn’t be the only piece. Every photographer needs to reconcile their interests and skills with the needs of the marketplace in order to decide on an appropriate path forward. If you're not sure where to start with your marketing, we offer a Branding & Marketing (BaM!) Plan, where we take a hard look at your existing brand, marketing materials, and marketing plan. We then deliver a comprehensive report with specific recommendations to help get you where you want to go. Over the past ten years, and now with eight staff members interacting with clients on a daily basis, we've been able to compile an unprecedented list of commercial photography prospects.
Since we encourage clients to contact our photographers directly, there's no way for us to know about every assignment we get for you or every connection we make. So when you discover that someone found you through our site, please let us know. You can also use Google Analytics to monitor the traffic coming to your site, both from Wonderful Machine and other sources.
If you have any questions and you're not sure who to talk to, please reach out to our Marketing Team!
If you decide to terminate your membership, please email Adrienne before the end of the last business day of your last month.
We're glad that you've decided to be a part of Wonderful Machine and we look forward to working with you!