• Expert Advice: Digital Tech’s Role on Set

    May 24, 2017
    Expert Advice
    Digital teching is technical, and I don’t mean that only in the digital sense. There’s a lot more that goes into being a good digital tech than just digital asset management...one of the most challenging things about being on set is the interpersonal communication between yourself, the photographer, and the client.
  • Expert Advice: Emailer Design for Photographers

    May 19, 2017
    Expert Advice
    There are several facets to any email campaign, design being one of them. Since you only have a few seconds to grab someone's attention, you have to make sure the structure, image selection, fonts, colors, and text are all working to support that. This article focuses on the things you can do to increase your visual memorability and chances of success.
  • Crew: Sound Stage

    May 16, 2017
    Wonderful Machine News
    With the new Sound Stage category on our crew page, you can find the perfect spot to film your next project.
  • Web Edit: Seeing Things in a New Light on Mario Madau’s Site

    May 11, 2017
    Photo Editing
    Mario Madau is a Canadian photographer who specializes in architecture and interiors, as well as motion and stills for the hospitality industry. After scheduling a chat with our marketing department, we were able to lay out a plan of action to help Mario break into 2017 with a streamlined new site, updated branding, and some client meetings. The first step in this comprehensive Branding Overhaul was to start with a fresh Web Edit.
  • Portfolio Events: April 2017

    May 8, 2017
    Portfolio Events
    One Wonderful Machine portfolio event in New York City coming right up! Wonderful Machine photographer portfolios and promos, music, GPS, snacks, rain coats, umbrellas, reserved parking, and meetings scheduled with AnalogFolk, FCB Health, and Language Dept...
  • Analytics: April 2017

    May 5, 2017
    Analytics
    April brought a few rain showers and a total of 19,344 sessions from 13,622 users on wonderfulmachine.com. In typical fashion, the U.S. pulled in the most web traffic this month, with a total of 12,360 sessions. The U.K. and Canada followed in second and third with 1,149 and 696 sessions, respectively. Hungary was also in our top countries again this month, beating France and Spain with 212 sessions.
  • Phone Calls: April 2017

    May 3, 2017
    Phone Calls
    Here at Wonderful Machine, the arrival of April meant it was time to do a thorough spring cleaning. Since Matt officially took over portfolio reviews this month, what better way to kick things off than by refining our tri-state contacts for portfolio meetings? We also put some energy into international client research as well, adding a total of 559 new contacts to our database for outreach.
  • Emailers: April 2017

    May 2, 2017
    Spotlight Emailers
    In April we sent out a Spotlight Emailer featuring Italy-based photographer, Colin Dutton, and his ongoing relationship with Italian wheelchair designer, Progeo!
  • Web Ads: April 2017

    May 1, 2017
    Web Ads
    In April, we decided to focus on our photographer directory! We switched out our shoot production ad for one focused on our 700 member photographers, and worked off of our previous directory keywords and text to populate our April ad. We kept our ad text short and sweet, and linked to our Find Photographers page.
  • Pricing & Negotiating: Lifestyle Images for Retailer

    Apr 28, 2017
    Pricing & Negotiating
    This was the third time in as many years that the client approached the photographer to create images of newly opened retail locations. In this case, I found out that while the client requested unlimited use of 12 images for one year, their intended use mainly included one image for local advertising use that would likely be minimal, while the other images would end up on the client’s website to showcase the new retail location.
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