• Branding Overhaul: A fresh change for Marisa Guzman-Aloia

    Jun 26, 2017
    MarketingPhoto Editing
    In January, I had the pleasure of meeting Marisa at our DC happy hour when Wonderful Machine was in town for some portfolio events and client meetings. We immediately hit it off and I felt like I’d just made a new friend instead of just meeting one of our photographers. Fast-forward a bit and she contacted me to help her with her brand.
  • Find a Rep: Rick Souders

    Jun 20, 2017
    Marketing
    Denver-based photographer Rick Souders of Souders Studios celebrated 20 years of business this past fall! Rick, an accomplished food & beverage photographer, has shot for the some of the most well-known food brands in the Midwest and beyond. When Rick and I first started working together, one of our first conversations was about whether he wanted to continue managing his own promotions or whether it was time to work with a rep again so he could dedicate more time to experimenting with new projects and "satisfying his creative hunger."
  • Design: A Contemporary Twist for Irwin Wong’s new Brand Identity

    Jun 16, 2017
    Design
    Lyndsey Matoushek
    Earlier this year, Toyko-based photographer Irwin Wong decided it was time for a change. Known for his beautiful environmental portraits, (many of which capture the culture of his city) Irwin reached out to Wonderful Machine looking for a new logo and stationary set. He wanted a logo that not only reflected the nature of his work, but also represented his connection to Japanese culture. His previous logo referenced his connection to Tokyo, but it needed a modern update.
  • Crew: Post Production Audio & Video

    Jun 14, 2017
    Crew NewsWonderful Machine News
    Browse our Post Production Audio & Video category on our Crew page to find the top post production studios around the country.
  • Expert Advice: Emailer Design for Photographers

    Jun 8, 2017
    Expert Advice
    There are several facets to any email campaign, design being one of them. Since you only have a few seconds to grab someone's attention, you have to make sure the structure, image selection, fonts, colors, and text are all working to support that. This article focuses on the things you can do to increase your visual memorability and chances of success.
  • Portfolio Events: May 2017

    Jun 8, 2017
    Portfolio Events
    Wonderful Machine recently decided to take our Portfolio Events to a whole new level and we’re starting to see results. Over the course of four days throughout May, five different Wonderful Machine producers met with nine separate agencies in New York City.
  • Phone Calls: May 2017

    Jun 5, 2017
    Phone Calls
    April showers bring May flowers, and in our case, connections! Our outreach team has kept their foot on the gas, collectively making over 2,000 phone calls and emails to get our photographer's work in front of clients. We've also continued our more aggressive portfolio meeting strategy, showing more of our member's portfolios to prospective clients.
  • Analytics: May 2017

    Jun 2, 2017
    Analytics
    Just in time for summer, our May analytics brought in a total of 18,910 sessions from 13,926 users. We’re pleased to share that the number of new visitors to Wonderful Machine has increased since last month and has been on an upward trajectory since January!
  • Pricing & Negotiating: Stills and Video for a Pharmaceutical Company

    May 26, 2017
    Pricing & Negotiating
    The concept was straightforward: the agency/client hoped to photograph three women of a specific demographic individually against a white background. The agency was redesigning a website for a new drug the pharmaceutical company was manufacturing, and while this would be the main use for the images, they also had plans to run a few consumer-facing print ads over the course of two years.
  • Expert Advice: Digital Tech’s Role on Set

    May 22, 2017
    Expert Advice
    Digital teching is technical, and I don’t mean only in the digital sense. There’s a lot more that goes into being a good digital tech than just digital asset management. One of the most challenging things about being on set is the interpersonal communication between yourself, the photographer, and the client.
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