• Crew: Talent Agencies

    Feb 13, 2018
    Wonderful Machine News
    Talent is important to the success of any shoot. How can you ensure you hire the right model/talent? Do your homework! Ask your client who their target audience, who is it they want to inspire, reach and speak to?
  • Pricing & Negotiating: Usage Extension of an Existing Lifestyle Library

    Feb 7, 2018
    Consulting Case StudiesPricing & Negotiating
    When negotiating a given agreement, one is often faced with the challenge of balancing a client’s budget, licensing requirements, and intended use. As you have no doubt experienced, those three don’t often align. And just about as often, the client is resolute on the terms and unwilling to budge on any of those points.
  • Portfolio Events: January 2018

    Feb 6, 2018
    Portfolio Events
    With the start of the New Year we were excited to get back up to Time Square and New York City for some portfolio events. Early in the month our Executive Producer Craig Oppenheimer and I scheduled some meetings with McGarryBowen, Wunderman, and R/GA. On the final day in January we also stopped in for a quick meeting with Rokkan.
  • Phone Calls: January 2018

    Feb 5, 2018
    Phone Calls
    Can you believe it? 2018 is here, and we are all shocked as to how quickly January has, already, flown by! Before we deep dive into February, let's appreciate what the New Year has allowed us to achieve, thus far.
  • Analytics: January 2018

    Feb 2, 2018
    Analytics
    Happy January, everyone! There’s no better way to ring in the New Year than with another round of analytics! To kick off 2018 our page sessions rocketed from 15,258 last month to 22,376 this month, and to top it all off, we are up 2,718 sessions from this time last year.
  • Emailers: January 2018

    Feb 1, 2018
    Spotlight Emailers
    This January, we highlighted the capabilities of Seattle-based photographer Cameron Karsten as he shot and produced many of the images for Zillow's 2017 Annual Report with 12,904 of our clients via our monthly photographer spotlight emailer.
  • Shoot Production: Small Business Services For Staples

    Jan 18, 2018
    Consulting Case StudiesShoot Production
    Executive Producer Jess Dudley and Producer Julia Hanley worked with Boston-based Connelly Partners to produce a campaign for Staples small business and personal printing services in Boston, Massachusetts.
  • Expert Advice: Self-Assigned Projects

    Jan 16, 2018
    Expert Advice
    Here at Wonderful Machine, we prefer the term “self-assigned” rather than “personal” to describe the projects that photographers create themselves. After all, these types of ventures are more than side projects that satisfy extraneous creative visions as they allow photographers to perfect a genre he or she would like to shoot more of.
  • Brand Identity: A New Design For Rodrigo Ceballos

    Jan 11, 2018
    Consulting Case StudiesDesign
    Lyndsey Matoushek
    Our graphic designer Lyndsey Matoushek shares a recent logo refinement and brand identity project she worked on with sr. marketing consultant Erika Blatt for Mexico City-based photographer Rodrigo Ceballos.
  • Crew: Retouchers

    Jan 9, 2018
    Wonderful Machine News
    Imagine: You’ve finally got the perfect shot, the elusive “white whale” that will get your portrait on the front cover of your dream publication. Upon later inspection you realize, to your horror, the subject has some visible mustard residue in his beard.
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