Photographer Blog

Posts by Erika Siegfried
  • Relocation Package: Taking Moris Moreno from the Sunshine State to the Emerald City

    Jun 29, 2018
    Consulting Case StudiesMarketing
    Senior Marketing Consultant Erika Blatt worked on Miami-based photographer Moris Moreno's promotional efforts following his move to Seattle, establishing him as a bi-coastal photographer.
  • Branding Overhaul: A Q&A with Robert Granoff

    Mar 22, 2018
    Consulting Case StudiesDesign
    Robert Granoff is a luxury architecture photographer based in New York who came to us seeking to rewrite his photographer's bio, diversify his portfolio into residential and commercial properties, recreating his website with a new Web Template Customization.
  • Marketing for Photographers: Clay Cook Q&A on Creatr

    Dec 26, 2017
    Wonderful Machine News
    I sat down for a live stream Q&A with Louisville-based photographer Clay Cook to discuss his marketing tactics. This is the second interview we’ve done with Clay on Creatr, a platform for creative professionals to exchange ideas.
  • Expert Advice: One-On-One Portfolio Reviews

    Dec 19, 2017
    Expert Advice
    Senior Marketing Consultant Erika Blatt gives a step-by-step guide to face-to-face meetings with clients, covering everything from landing the meeting, to preparing, to attending, and to following up.
  • Brand Pick-Me-Up: Fall In Love With Michelle McSwain

    Dec 14, 2017
    Consulting Case StudiesMarketing
    Senior Marketing Consultant Erika Blatt shares with us her recent brand pick-me-up project for Brooklyn-based photographer Michelle McSwain, including a web edit, logo refinement, and a new print promo!
  • Branding Overhaul: A Suave New Look for Justin Clemons

    Oct 12, 2017
    Consulting Case StudiesMarketing
    I met Justin Clemons, a longtime Wonderful Machine member, back in the Fall at a Phase One Stand Out event in Dallas. In a comfortable spot, professionally, Justin wanted to hone in on more portraiture work, with a strong emphasis on storytelling, and leave his motion work in the past.
  • Expert Advice: Prospect List Services

    Aug 2, 2017
    Expert Advice
    Of all the challenges a photographer faces, the idea of searching the bottomless pit of the Internet for the right type of client and their contact information might be the most tedious task of them all. Have no fear! Here is a breakdown of different prospect list providers to help you simplify your search.
  • Finding a Rep: Rick Souders

    Jun 20, 2017
    Consulting Case StudiesMarketing
    Denver-based photographer Rick Souders of Souders Studios celebrated 20 years of business this past fall! Rick, an accomplished food & beverage photographer, has shot for some of the most well-known food brands in the Midwest and beyond. When Rick and I first started working together, one of our first conversations was about whether he wanted to continue managing his own promotions or whether it was time to work with a rep again so he could dedicate more time to experimenting with new projects and "satisfying his creative hunger."
  • Client Meetings: Bob in the Big Apple

    Apr 7, 2017
    Consulting Case StudiesMarketing
    Bob’s been working with Wonderful Machine for the past several months to refresh his portfolios, both online and in print with Senior Photo Editor Stacy Swiderski. Armed with a refreshed web edit and brand new portfolio, Bob got in touch with me in mid-February to see if I could set up some face time with clients during his visit to NYC.
  • Portfolio Events: March 2017

    Apr 6, 2017
    Portfolio Events
    Wonderful Machine took on New York City to showcase member photographers’ portfolios and motion reels to some clients we’ve never connected with before like CBS WATCH Magazine, Barton F. Graf & BuzzFeed. With pelican cases full of books, promos and WM garb in tow, we hopped in Matt Lander’s Subaru and made our way towards the Lincoln Tunnel.
  • Expert Advice: Blogging for Photographers

    Mar 20, 2017
    Expert Advice
    With so much of our attention on Instagram in recent years, it can be easy to overlook the value of a good old-fashioned blog. Even as you gain followers on your social media platforms, blogs are still an excellent opportunity to share your photography and attract people to your brand. The text, along with alt tags on your photos, are great for search engine optimization because it gives search engines content to find. But increased SEO isn’t the only major incentive to blog.
  • Marketing Partner: A Canadian Campaign for Michelle Gibson

    Jan 31, 2017
    Consulting Case StudiesMarketing
    Toronto photographer Michelle Gibson came to me back in the spring, curious about what continuous marketing efforts Wonderful Machine could offer her. At the time, Michelle was at the tail-end of Campaign Manager...
  • Prospect List Build: Inspired Storytellers

    Jan 5, 2017
    Consulting Case StudiesMarketing
    Back in the summer, I built a targeted prospect list build for New Orleans portraiture and documentary photographer Bryan Tarnowski. This list centered around national publications that publish in-depth picture stories...
  • Project Pitch: A Modern-Luxe Addition for Kim Smith

    Nov 21, 2016
    Consulting Case StudiesMarketing
    Buffalo, New York-based photographer Kim Smith specializes in commercial architecture photography. When she joined Wonderful Machine earlier this year, she was interested in refining her branding and expanding her portfolio to include more residential and hospitality images...
  • Meet Erika at Stand Out Photo Forum!

    Sep 30, 2016
    Wonderful Machine News
    Hi guys! Wonderful Machine marketing consultant, Erika here, and I wanted to let you know that I may be hitting a city near you this Fall to speak on “Marketing a Cohesive Brand.”
  • Emailer: A Fresh Pick for Stephanie Mullins

    Sep 13, 2016
    Consulting Case StudiesDesign
    Nashville food photographer and WM member Stephanie Mullins came to me in need of a new template for her mass emailer. Stephanie’s work is pretty delectable, so she needed a design as appetizing as her photos to make mouths water.
  • Prospect List Build: Megan Taylor

    May 23, 2016
    Consulting Case StudiesMarketing
    Prospecting can be challenging for so many different types of professions, especially when it comes to prospecting appropriate creative clients for professional photographers. I recently had the pleasure of doing just that for Megan Taylor, who was looking to build a list of clients that matched her style and skill.
  • Sprouting Photographer Podcast: Marketing with Jillian and Alexandra

    Jul 11, 2015
    Wonderful Machine News
    Tune into our second collaboration on the Sprouting Photographer podcast! In this episode our marketing specialists Alexandra Ostebo and Jillian Pekel give touch on marketing and branding tactics for commericial photographers.
  • Phone Calls: June 2015

    Jul 9, 2015
    Phone Calls
    Check out June's phone calls and successes from the WM team!
  • Phone Calls: May 2015

    Jun 11, 2015
    Phone Calls
    May was an insanely busy month for us here at Wonderful Machine! We moved offices, continued to improve the new website, celebrated Memorial Day (and a much needed three-day weekend) all while staying on our toes to make sure we're making as many calls as possible to promote our member photographers.
  • Sprouting Photographer Podcast: Photo Editing with Sean Stone

    Jun 10, 2015
    Wonderful Machine News
    We're excited to debut our new podcast series with Sprouting Photographer! A blog produced especially for professional photographers that offers advice about the business of being creative through how-to articles and podcasts that are designed to help strengthen your photography business.
  • Staff Profile: Alexandra Ostebo

    Jun 5, 2015
    Wonderful Machine News
    Meet Wonderful Machine marketing specialist Alexandra Ostebo! She's lived everywhere across the country from Alaska to Washington, DC and has now landed in Philadelphia for the last year. However, Philly isn’t the only place Ally’s recently touched down. This past month, she said goodbye to her friends, family and the team at Wonderful Machine to take on one of the greatest challenges of her life … and she passed with flying colors.
  • We’re Moving!

    May 27, 2015
    Wonderful Machine News
    As we speak, our team of producers, designers, photo editors, marketing specialists and publicists here at Wonderful Machine are packing up our desks, our members' portfolios and all of our equipment to move on to bigger and better things...like a brand new office!
  • Phone Calls: March & April 2015

    May 6, 2015
    Phone Calls

    Marketing calls are all about timing. We can call hundreds of clients with little success, but all it takes is that one phone call at the right time (like when they're desperately searching for a photographer in a remote location) and…