Showing "Expert Advice" blog posts
  • Expert Advice: Working From Home

    Jan 21, 2020
    Expert Advice
    As a photographer, you’re no stranger to the hustle. After days of travel, lugging around heavy equipment and sweating over logistics, working from home might seem like a luxury. The challenging part is working.
  • Expert Advice: Business Cards

    Jan 14, 2020
    Expert Advice
    One of the most vital parts of your brand is your business card. When you give someone a business card, you are handing them a piece of your brand. It’s what potential clients will look at after a networking event to remember you by.
  • Expert Advice: Email Service Providers

    Dec 16, 2019
    Expert Advice
    Email marketing is a cornerstone of many business outreach strategies, and it’s no different for photographers. With Email Service Providers, it becomes easy to design custom mailers, send to large lists of contacts quickly, and get reports about how people are interacting with your outreach. At Wonderful Machine, we encourage photographers to take advantage of ESPs for sending out mailers and newsletters to promote their brand and reach out to clients. The question is: which one is best for you?
  • Expert Advice: SEO Glossary

    Dec 3, 2019
    Expert Advice
    Ever wondered what all those technical-internet-coding words like "crawler" or "metadata" mean? Then this glossary of SEO-related terms is for you!
  • Expert Advice: Online Photographer Directories

    Oct 18, 2019
    Expert Advice
    Every photographer needs to find ways to connect with clients. One of the best passive approaches you can adopt is having a listing in an online photographer database.
  • Expert Advice: Photographer Scams

    Aug 15, 2019
    Expert Advice
    In recent weeks, several Wonderful Machine members received emails with fake assignment offers. Bill Cramer offers advice on how to recognize scams and how to protect yourself against them.
  • Expert Advice: Print Portfolios

    Jul 5, 2019
    Expert Advice
    With digital technology making it easy to produce photographs, some may wonder whether it still makes sense to invest time and effort into making prints? Wonderful Machine’s Photo Editor and Consultant Molly Glynn argues it does.
  • Expert Advice: Emailer Strategy for Photographers

    May 21, 2019
    Expert Advice
    Katie is the Marketing Consultant here at Wonderful Machine. Join her as she shares insights on an essential form of marketing: Emailers.
  • Expert Advice: Web Design Basics For Photographers

    Apr 19, 2019
    Expert Advice
    Along with our "Building a Successful Website" post, Christine Hughes shares extra details on the navigation, layout and responsiveness that goes into web-design.
  • Expert Advice: Google Analytics Setup

    Mar 29, 2019
    Expert Advice
    Learn the basics in this introduction to Search Engine Optimization and Google Analytics.
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