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Showing "Expert Advice" blog posts
  • Expert Advice: Email Management Systems for Photographers

    Feb 23, 2015
    Expert Advice

    When I work with photographers on emailer templates, I always explain that our approach to the design process depends somewhat on the email management system you’re planning on using. Most photographers we work with end up choosing either Agency Access or MailChimp. While we praise both (and…

  • Expert Advice: Creative & Memorable Promotions

    Oct 22, 2014
    Expert Advice

    by Delaney Dobson

    For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to…

  • Expert Advice: Monitor Calibration

    Aug 28, 2014
    Expert Advice

    Back when we all worked with physical (rather than digital) photographs, there was never any question about how a photo should be reproduced, because the photographer, client and prepress technician were all looking at the same physical print or transparency.…

  • Expert Advice: How to Invoice a Client

    Jul 31, 2014
    Expert Advice

    I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. That’s partially because it proves I did a great job and made…

  • Expert Advice: Emailers & Print Mailers

    Jun 6, 2014
    Expert Advice

    by Joey Pasko

    All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. Among these tools are email promotions and ever-popular print mailer promotions. If used correctly, both can…

  • Expert Advice: Sourcebooks and Online Directories

    May 13, 2014
    Expert Advice

    by Elyse Leyenberger

    Photographers have many tools to choose from when it comes to marketing, but one tool we always recommend is a listing in at least one sourcebook or online directory. As a rule of thumb, we advise our photographers…

  • Expert Advice: A Taste of Responsive Web Design

    Mar 27, 2014
    Expert Advice

    The Internet turned 25 last week and I have to say that it’s only looking better with age. Twenty-five years is not a long time for something that’s become so prevalent in our culture. One computer used to take up an entire…

  • Expert Advice: Personal Work

    Mar 7, 2014
    Expert Advice

    by Tori Katherman & Asad Haider

    We've recently noticed a spike in the number of photographers asking for help refreshing their portfolios— creative coaching, if you will. The requests range from young professional photographers searching for a place to start, to industry veterans…

  • Expert Advice: Estimate Worksheet

    Jan 31, 2014
    Expert Advice

    If you ask anyone to describe me (especially my colleagues or clients that I’ve produced shoots for), one thing they will all tell you is that I’m organized. When I head out of the office at the end of the day, my desk…

  • Expert Advice: Marketing Calls

    Jan 7, 2014
    Expert Advice

    By Elyse Leyenberger

    Cold calls. Dun dun dun. Reaching out to prospective clients through phone calls seems daunting to many photographers. However, with practice, personality, and a little panache, marketing phone calls will become a breeze, and can help to make…