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Expert Advice: Prospect List ServicesWhen I first launched my photography business, of all the challenges I faced, the idea of finding clients was the thing that most intimidated me. What types of companies hire photographers? Which people do I approach at those companies?
Expert Advice: Website Dos and Don’tsHere at Wonderful Machine we tend to spend a lot of time looking at photographers’ portfolio websites. The web is constantly changing and what was standard a few years ago is now ancient history. As such, we’ve gone ahead and revamped our old Website Dos and Don’ts article. So here it is, a fresh new checklist of dos and don’ts.
Expert Advice: How To Build Your Web PresenceYears ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you.
Expert Advice: Business CardsOne of the most vital parts of your brand, that is very easy to overlook, is your business card. When you give someone a business card you are handing them a piece of your brand. You want that piece of paper to represent you and what you shoot.
Expert Advice: Using LinkedInAs a photographer, you may have overlooked LinkedIn as a marketing tool. Maybe because it’s not as visual as some other forms of social media. Maybe it seems too daunting to recall and write out your entire work history. Maybe it’s still a site that you just haven’t taken the time to explore yet. Whatever the reason, here’s some information to change your outlook on one of today’s greatest and most undervalued resources for photographers.
Expert Advice: Google Analytics Tutorial
by Delaney Dobson and Alex Rudinski
What Is It?
Google Analytics is a free service that provides website owners with all sorts of data about their website traffic (there is also a paid version for websites with more than 10 million visitors/month). It tracks…
Expert Advice: Creative & Memorable Promotions
by Delaney Dobson
For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to…
Expert Advice: Monitor Calibration
Back when we all worked with physical (rather than digital) photographs, there was never any question about how a photo should be reproduced, because the photographer, client and prepress technician were all looking at the same physical print or transparency.…
Expert Advice: Invoicing a Client
I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. That’s partially because it proves I did a great job and made…
Expert Advice: Emailers & Print Mailers
by Joey Pasko
All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. Among these tools are email promotions and ever-popular print mailer promotions. If used correctly, both can…