Showing "Expert Advice" blog posts
  • Expert Advice: Wealth Management for Photographers

    Feb 20, 2017
    Expert Advice
    Photographers think a lot about how to make money, but saving it is a different matter altogether. It’s something that presents a unique challenge for many photographers who don’t collect a regular paycheck or have employer-sponsored retirement plans. But it is essential for anyone interested in owning a home, sending their kids to college or retiring someday to make savings plans.
  • Expert Advice: LinkedIn

    Feb 5, 2017
    Expert Advice
    An active social media effort should be part of every photographer's overall marketing strategy. LinkedIn has some unique features that make it an essential part of that strategy...
  • Expert Advice: Editing Photos in Lightroom

    Sep 22, 2016
    Expert AdvicePhoto Editing
    Lightroom, my favorite image catalog software and raw processor, makes organizing and editing images a breeze. It’s a great way to view and maintain your entire archive and make non-destructive edits to your images.
  • Expert Advice: Print Portfolios

    Sep 6, 2016
    Expert Advice
    I’ve been in this industry for a few years now and am still surprised at how many photographers think print is dead, that it’s not worth it, or that clients just aren’t interested in seeing actual portfolios when you can simply email a URL or attach a pdf. That couldn’t be further from the truth.
  • Expert Advice: Email Marketing

    Jul 29, 2016
    Expert Advice
    Anna Donnella
    The world of email marketing can seem like navigating a labyrinth at first. What should you send, how often should you send it, to whom should you send?
  • Expert Advice: Email Service Providers

    Jul 8, 2016
    Expert Advice
    Anna Donnella
    As Wonderful Machine founder Bill Cramer says, “In a world where everyone can send an email, everyone does.” It’s true, and not only is everyone sending emails, but email service providers specializing in email marketing...
  • Expert Advice: Finding a Rep

    Jun 7, 2016
    Expert Advice
    One of the most common conversations we have with photographers (apart from the iPad vs. print portfolio debate) is about finding and working with reps. Many photographers dream of a day...
  • Expert Advice: Search Engine Optimization (SEO)

    May 5, 2016
    Expert Advice
    Alex Rudinski
    What we see on the internet is largely determined by what search engines choose to show us. Be it the best chili recipes or the best photographers, people frequently start their web browsing journey with a query.
  • Expert Advice: Prospect List Services

    Apr 6, 2016
    Expert Advice
    When I first launched my photography business, of all the challenges I faced, the idea of finding clients was the thing that most intimidated me. What types of companies hire photographers? Which people do I approach at those companies?
  • Expert Advice: Website Dos and Don’ts

    Feb 5, 2016
    Expert Advice
    Samantha McCafferty
    Here at Wonderful Machine we tend to spend a lot of time looking at photographers’ portfolio websites. The web is constantly changing and what was standard a few years ago is now ancient history. As such, we’ve gone ahead and revamped our old Website Dos and Don’ts article. So here it is, a fresh new checklist of dos and don’ts.
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