Expert Advice: Prospect GuidelinesMarketing is a big part of what we do at Wonderful Machine, and in order for our efforts to be successful; we need to make sure we are targeting the right people. By nature, that “person” changes from company to company, but with the right set of knowledge, anyone can expertly market themselves to the right clients. From ad agencies to corporations, we can help you navigate the world of prospects.
Expert Advice: Email Management Systems for Photographers
Expert Advice: Google Analytics Tutorial
by Delaney Dobson
This article was originally written by Bryan Mills, and published on September 27, 2010. It has been updated in November 2014 to reflect changes in Google Analytics.
What Is It?
Google Analytics is a free service that provides website owners with all…
Expert Advice: Creative & Memorable Promotions
by Delaney Dobson
For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to…
Expert Advice: Monitor Calibration
Back when we all worked with physical (rather than digital) photographs, there was never any question about how a photo should be reproduced, because the photographer, client and prepress technician were all looking at the same physical print or transparency.…
Expert Advice: How to Invoice a Client
I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. That’s partially because it proves I did a great job and made…
Expert Advice: Emailers & Print Mailers
by Joey Pasko
All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. Among these tools are email promotions and ever-popular print mailer promotions. If used correctly, both can…
Expert Advice: Sourcebooks and Online Directories
by Elyse Leyenberger
Photographers have many tools to choose from when it comes to marketing, but one tool we always recommend is a listing in at least one sourcebook or online directory. As a rule of thumb, we advise our photographers…
Expert Advice: A Taste of Responsive Web Design
The Internet turned 25 last week and I have to say that it’s only looking better with age. Twenty-five years is not a long time for something that’s become so prevalent in our culture. One computer used to take up an entire…
Expert Advice: Self-Assigned ProjectsWe're constantly working with photographers to help improve their presentations. Our photo editors do a lot of web edits and our designers do a lot of website template customizations. Part of that process is understanding where the photographer's interests and skills line up with the opportunities in the marketplace. Sometimes those three things are in perfect alignment and all we have to do is follow through with sensible choices about how to categorize, edit, and sequence their photographs to communicate the right message to the right people.