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Showing "Expert Advice" blog posts
  • Expert Advice: Business Cards

    Nov 16, 2015
    Expert Advice
    One of the most vital parts of your brand, that is very easy to overlook, is your business card. When you give someone a business card you are handing them a piece of your brand. You want that piece of paper to represent you and what you shoot.
  • Expert Advice: Using LinkedIn as a Photographer

    Oct 6, 2015
    Expert Advice
    Dana Ratliff
    As a photographer, you may have overlooked LinkedIn as a marketing tool. Maybe because it’s not as visual as some other forms of social media. Maybe it seems too daunting to recall and write out your entire work history. Maybe it’s still a site that you just haven’t taken the time to explore yet. Whatever the reason, here’s some information to change your outlook on one of today’s greatest and most undervalued resources for photographers.
  • Expert Advice: Guide to Prospect Job Titles

    Jul 17, 2015
    Expert Advice
    Suzy Reynolds
    Marketing is a big part of what we do at Wonderful Machine, and in order for our efforts to be successful; we need to make sure we are targeting the right people. By nature, that “person” changes from company to company, but with the right set of knowledge, anyone can expertly market themselves to the right clients. From ad agencies to corporations, we can help you navigate the world of prospects.
  • Expert Advice: Email Management Systems for Photographers

    Feb 23, 2015
    Expert Advice

    When I work with photographers on emailer templates, I always explain that our approach to the design process depends somewhat on the email management system you’re planning on using. Most photographers we work with end up choosing either Agency Access or MailChimp. While we praise both (and…

  • Expert Advice: Google Analytics Tutorial

    Nov 19, 2014
    Expert Advice

    by Delaney Dobson

    This article was originally written by Bryan Mills, and published on September 27, 2010. It has been updated in November 2014 to reflect changes in Google Analytics.

    What Is It?

    Google Analytics is a free service that provides website owners with all…

  • Expert Advice: Creative & Memorable Promotions

    Oct 22, 2014
    Expert Advice

    by Delaney Dobson

    For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to…

  • Expert Advice: Monitor Calibration

    Aug 28, 2014
    Expert Advice

    Back when we all worked with physical (rather than digital) photographs, there was never any question about how a photo should be reproduced, because the photographer, client and prepress technician were all looking at the same physical print or transparency.…

  • Expert Advice: How to Invoice a Client

    Jul 31, 2014
    Expert Advice

    I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. That’s partially because it proves I did a great job and made…

  • Expert Advice: Emailers & Print Mailers

    Jun 6, 2014
    Expert Advice

    by Joey Pasko

    All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. Among these tools are email promotions and ever-popular print mailer promotions. If used correctly, both can…

  • Expert Advice: Sourcebooks and Online Directories

    May 13, 2014
    Expert Advice

    by Elyse Leyenberger

    Photographers have many tools to choose from when it comes to marketing, but one tool we always recommend is a listing in at least one sourcebook or online directory. As a rule of thumb, we advise our photographers…

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