Showing "Expert Advice" blog posts
  • Expert Advice: Visual Identity

    Sep 13, 2018
    Expert Advice
    If you want an edge attracting quality clients, you need a solid graphic identity. As a photographer, your brand is made up of your photographic and graphic identities. For the purposes of this article, we’ll assume your portfolio (photographic identity) is in optimal shape, and we’re going to focus instead on developing a graphic identity.
  • Expert Advice: Printing with Lightroom

    Apr 17, 2018
    Expert Advice
    A look at the Adobe Lightroom's Print module with tips and tricks for photographer portfolio production by Wonderful Machine Photo Editor Molly Glynn.
  • Expert Advice: Marketing Calls

    Feb 21, 2018
    Expert Advice
    Making direct contact with prospective clients should be a part of any photographer’s marketing plan. The humble phone call may be considered the least pleasant way to market yourself, but it can be a great way to differentiate yourself from your competition.
  • Expert Advice: Self-Assigned Projects

    Jan 16, 2018
    Expert Advice
    Here at Wonderful Machine, we prefer the term “self-assigned” rather than “personal” to describe the projects that photographers create themselves. After all, these types of ventures are more than side projects that satisfy extraneous creative visions as they allow photographers to perfect a genre he or she would like to shoot more of.
  • Expert Advice: One-On-One Portfolio Reviews

    Dec 19, 2017
    Expert Advice
    Senior Marketing Consultant Erika Blatt gives a step-by-step guide to face-to-face meetings with clients, covering everything from landing the meeting, to preparing, to attending, and to following up.
  • Expert Advice: The Creative Call

    Nov 20, 2017
    Expert Advice
    Creative calls can make or break a photographer's chance of being awarded a project. This article will provide you with all the angles you need to know when participating in a creative call from the photographer's perspective, to the agency's, and even a producer's.
  • Expert Advice: Wireless Tethering with CamRanger

    Oct 17, 2017
    Expert Advice
    Learn about CamRanger, the compact, portable tech station that allows you to tether images between your iPhone, iPad, and camera.
  • Expert Advice: Hiring Crew for Photo Shoots

    Sep 19, 2017
    Expert AdviceWonderful Machine News
    When working on a big shoot, one of the first steps towards a successful outcome (right after you’ve been awarded the project) is sourcing and booking a solid crew. How does one accomplish this seemingly insurmountable task you may wonder? Let us be your guide!
  • Expert Advice: Twitter for Photographers

    Aug 16, 2017
    Expert Advice
    Twitter might be stereotyped as just a funny, witty place to spew out 140 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
  • Expert Advice: Prospect List Services

    Aug 2, 2017
    Expert Advice
    Of all the challenges a photographer faces, the idea of searching the bottomless pit of the Internet for the right type of client and their contact information might be the most tedious task of them all. Have no fear! Here is a breakdown of different prospect list providers to help you simplify your search.
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