Showing "Expert Advice" blog posts
  • Expert Advice: Print Portfolios

    Sep 6, 2016
    Expert Advice
    I’ve been in this industry for a few years now and am still surprised at how many photographers think print is dead, that it’s not worth it, or that clients just aren’t interested in seeing actual portfolios when you can simply email a URL or attach a pdf. That couldn’t be further from the truth.
  • Expert Advice: Email Marketing

    Jul 29, 2016
    Expert Advice
    The world of email marketing can seem like navigating a labyrinth at first. What should you send, how often should you send it, to whom should you send?
  • Expert Advice: Email Service Providers

    Jul 8, 2016
    Expert Advice
    As Wonderful Machine founder Bill Cramer says, “In a world where everyone can send an email, everyone does.” It’s true, and not only is everyone sending emails, but email service providers specializing in email marketing...
  • Expert Advice: Finding a Rep

    Jun 7, 2016
    Expert Advice
    One of the most common conversations we have with photographers (apart from the iPad vs. print portfolio debate) is about finding and working with reps. Many photographers dream of a day...
  • Expert Advice: Search Engine Optimization (SEO)

    May 5, 2016
    Expert Advice
    Alex Rudinski
    What we see on the internet is largely determined by what search engines choose to show us. Be it the best chili recipes or the best photographers, people frequently start their web browsing journey with a query.
  • Expert Advice: Prospect List Services

    Apr 6, 2016
    Expert Advice
    When I first launched my photography business, of all the challenges I faced, the idea of finding clients was the thing that most intimidated me. What types of companies hire photographers? Which people do I approach at those companies?
  • Expert Advice: Website Dos and Don’ts

    Feb 5, 2016
    Expert Advice
    Samantha McCafferty
    Here at Wonderful Machine we tend to spend a lot of time looking at photographers’ portfolio websites. The web is constantly changing and what was standard a few years ago is now ancient history. As such, we’ve gone ahead and revamped our old Website Dos and Don’ts article. So here it is, a fresh new checklist of dos and don’ts.
  • Expert Advice: How To Build Your Web Presence

    Jan 4, 2016
    Expert Advice
    Alex Rudinski
    Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you.
  • Expert Advice: Business Cards

    Nov 16, 2015
    Expert Advice
    Samantha McCafferty
    One of the most vital parts of your brand, that is very easy to overlook, is your business card. When you give someone a business card you are handing them a piece of your brand. You want that piece of paper to represent you and what you shoot.
  • Expert Advice: Using LinkedIn

    Oct 6, 2015
    Expert Advice
    As a photographer, you may have overlooked LinkedIn as a marketing tool. Maybe because it’s not as visual as some other forms of social media. Maybe it seems too daunting to recall and write out your entire work history. Maybe it’s still a site that you just haven’t taken the time to explore yet. Whatever the reason, here’s some information to change your outlook on one of today’s greatest and most undervalued resources for photographers.
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