Showing "Expert Advice" blog posts
  • Expert Advice: Emailer Strategy for Photographers

    May 21, 2019
    Expert Advice
    Katie is the Marketing Consultant here at Wonderful Machine. Join her as she shares insights on an essential form of marketing: Emailers.
  • Expert Advice: Web Design Basics For Photographers

    Apr 19, 2019
    Expert Advice
    Along with our "Building a Successful Website" post, Christine Hughes shares extra details on the navigation, layout and responsiveness that goes into web-design.
  • Expert Advice: SEO for Photographers

    Mar 29, 2019
    Expert Advice
    Tracking codes, search console, and bounce rate are terms that photographers should know in order to improve page rank. Learn the basics in this introduction to Search Engine Optimization and Google Analytics.
  • Expert Advice: Building a Functional Photography Website

    Feb 6, 2019
    Expert Advice
    We at Wonderful Machine spend a lot of time on photographer websites. Between our existing members and the new inquiries contacting us every day, we consider ourselves experts in the current trends and proven practices for online portfolios. Photo Editor Molly Glynn leads us through some of the best practices for building a successful website.
  • Expert Advice: Writing a Photographer Bio

    Feb 1, 2019
    Expert Advice
    Wonderful Machine's advice on how to craft a unique photographer's bio to appeal to art buyers and clients.
  • Expert Advice: Instagram For Photographers

    Jan 14, 2019
    Expert Advice
    With nearly 1 billion daily active users, Instagram is an excellent platform for photographers to gain attention on their work, engage with their audience, and attract new photography clients. This guide will help you figure out what's right for you when it comes to using Instagram to grow your photography business.
  • Expert Advice: Visual Identity

    Sep 13, 2018
    Expert Advice
    If you want an edge attracting quality clients, you need a solid graphic identity. As a photographer, your brand is made up of your photographic and graphic identities. For the purposes of this article, we’ll assume your portfolio (photographic identity) is in optimal shape, and we’re going to focus instead on developing a graphic identity.
  • Expert Advice: Printing with Lightroom

    Apr 17, 2018
    Expert Advice
    A look at the Adobe Lightroom's Print module with tips and tricks for photographer portfolio production by Wonderful Machine Photo Editor Molly Glynn.
  • Expert Advice: Marketing Calls

    Feb 21, 2018
    Expert Advice
    Making direct contact with prospective clients should be a part of any photographer’s marketing plan. The humble phone call may be considered the least pleasant way to market yourself, but it can be a great way to differentiate yourself from your competition.
  • Expert Advice: Self-Assigned Projects

    Jan 16, 2018
    Expert Advice
    Here at Wonderful Machine, we prefer the term “self-assigned” rather than “personal” to describe the projects that photographers create themselves. After all, these types of ventures are more than side projects that satisfy extraneous creative visions as they allow photographers to perfect a genre he or she would like to shoot more of.
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