Showing "Expert Advice" blog posts
  • Expert Advice: Digital Tech’s Role on Set

    May 24, 2017
    Expert Advice
    Digital teching is technical, and I don’t mean that only in the digital sense. There’s a lot more that goes into being a good digital tech than just digital asset management...one of the most challenging things about being on set is the interpersonal communication between yourself, the photographer, and the client.
  • Expert Advice: Emailer Design for Photographers

    May 19, 2017
    Expert Advice
    There are several facets to any email campaign, design being one of them. Since you only have a few seconds to grab someone's attention, you have to make sure the structure, image selection, fonts, colors, and text are all working to support that. This article focuses on the things you can do to increase your visual memorability and chances of success.
  • Expert Advice: Releases and Permits

    Apr 20, 2017
    Expert Advice
    It’s my job to love paperwork. From estimates to production books to invoices, I’m responsible for creating, organizing and understanding all of the documentation needed to manage a production. Two of the most important pieces of that paperwork puzzle are model releases and property releases...
  • Expert Advice: Blogging for Photographers

    Mar 20, 2017
    Expert Advice
    With so much of our attention on Instagram in recent years, it can be easy to overlook the value of a good old-fashioned blog. Even as you gain followers on your social media platforms, blogs are still an excellent opportunity to share your photography and attract people to your brand. The text, along with alt tags on your photos, are great for search engine optimization because it gives search engines content to find. But increased SEO isn’t the only major incentive to blog.
  • Expert Advice: Digital Workflow with Capture One

    Mar 7, 2017
    Expert Advice
    Digital teching can seem a bit daunting - the pressure on set, file asset management, and mainly Capture One being a beast of a program with ins and outs that not even the most experienced digital tech fully knows. However, digital teching is relatively simple, and a lot less “techy” than you may think. This post will help you scratch the surface and get down some of the basics of Capture One, setting up a session, and the overall workflow.
  • Expert Advice: Wealth Management for Photographers

    Feb 20, 2017
    Expert Advice
    Photographers think a lot about how to make money, but saving it is a different matter altogether. It’s something that presents a unique challenge for many photographers who don’t collect a regular paycheck or have employer-sponsored retirement plans. But it is essential for anyone interested in owning a home, sending their kids to college or retiring someday to make savings plans.
  • Expert Advice: LinkedIn

    Feb 5, 2017
    Expert Advice
    An active social media effort should be part of every photographer's overall marketing strategy. LinkedIn has some unique features that make it an essential part of that strategy...
  • Expert Advice: Editing Photos in Lightroom

    Sep 22, 2016
    Expert AdvicePhoto Editing
    Lightroom, my favorite image catalog software and raw processor, makes organizing and editing images a breeze. It’s a great way to view and maintain your entire archive and make non-destructive edits to your images.
  • Expert Advice: Print Portfolios

    Sep 6, 2016
    Expert Advice
    I’ve been in this industry for a few years now and am still surprised at how many photographers think print is dead, that it’s not worth it, or that clients just aren’t interested in seeing actual portfolios when you can simply email a URL or attach a pdf. That couldn’t be further from the truth.
  • Expert Advice: Email Marketing

    Jul 29, 2016
    Expert Advice
    The world of email marketing can seem like navigating a labyrinth at first. What should you send, how often should you send it, to whom should you send?
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