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Showing "Expert Advice" blog posts
  • Expert Advice: Email Management Systems for Photographers

    Feb 23, 2015
    Expert Advice

    When I work with photographers on emailer templates, I always explain that our approach to the design process depends somewhat on the email management system you’re planning on using. Most photographers we work with end up choosing either Agency Access or MailChimp. While we praise both (and…

  • Expert Advice: Google Analytics Tutorial

    Nov 19, 2014
    Expert Advice

    by Delaney Dobson

    This article was originally written by Bryan Mills, and published on September 27, 2010. It has been updated in November 2014 to reflect changes in Google Analytics.

    What Is It?

    Google Analytics is a free service that provides website owners with all…

  • Expert Advice: Creative & Memorable Promotions

    Oct 22, 2014
    Expert Advice

    by Delaney Dobson

    For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to…

  • Expert Advice: Monitor Calibration

    Aug 28, 2014
    Expert Advice

    Back when we all worked with physical (rather than digital) photographs, there was never any question about how a photo should be reproduced, because the photographer, client and prepress technician were all looking at the same physical print or transparency.…

  • Expert Advice: How to Invoice a Client

    Jul 31, 2014
    Expert Advice

    I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. That’s partially because it proves I did a great job and made…

  • Expert Advice: Emailers & Print Mailers

    Jun 6, 2014
    Expert Advice

    by Joey Pasko

    All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. Among these tools are email promotions and ever-popular print mailer promotions. If used correctly, both can…

  • Expert Advice: Sourcebooks and Online Directories

    May 13, 2014
    Expert Advice

    by Elyse Leyenberger

    Photographers have many tools to choose from when it comes to marketing, but one tool we always recommend is a listing in at least one sourcebook or online directory. As a rule of thumb, we advise our photographers…

  • Expert Advice: A Taste of Responsive Web Design

    Mar 27, 2014
    Expert Advice

    The Internet turned 25 last week and I have to say that it’s only looking better with age. Twenty-five years is not a long time for something that’s become so prevalent in our culture. One computer used to take up an entire…

  • Expert Advice: Self-Assigned Projects

    Mar 7, 2014
    Expert Advice
    We're constantly working with photographers to help improve their presentations. Our photo editors do a lot of web edits and our designers do a lot of website template customizations. Part of that process is understanding where the photographer's interests and skills line up with the opportunities in the marketplace. Sometimes those three things are in perfect alignment and all we have to do is follow through with sensible choices about how to categorize, edit, and sequence their photographs to communicate the right message to the right people.
  • Expert Advice: Estimate Worksheet

    Jan 31, 2014
    Expert Advice

    If you ask anyone to describe me (especially my colleagues or clients that I’ve produced shoots for), one thing they will all tell you is that I’m organized. When I head out of the office at the end of the day, my desk…

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