Showing "Pricing & Negotiating" blog posts
  • Pricing and Negotiating: Native Advertising for Major Lifestyle Magazine

    Jan 19, 2016
    Pricing & Negotiating

    Shoot Concept: Fashion portraits of two models in an urban setting 

    Licensing: Native Advertising use of six images in perpetuity  

    Location: Exterior locations throughout Manhattan 

    Shoot Days: 2  

    Photographer: Fashion and beauty photographer based in New York  

    Agency: Regional lifestyle magazine  

    Client: National hair care brand   

    Budget: $8000.00

    Licensing: As many…

  • Pricing and Negotiating: In-Store Lifestyle Shoot for a Retailer

    Dec 9, 2015
    Pricing & Negotiating

    Shoot Concept: Lifestyle images of families shopping and interacting

    Licensing: Unlimited use of 20 images for 3 years

    Location: A retail store on the West Coast

    Shoot Days: 1

    Photographer: Southern-based lifestyle specialist.

    Agency: None. Client direct.

    Client: A Midwestern-based retailer specializing in children’s products

    Here is the…

  • Pricing and Negotiating: Real People Lifestyle Library

    Sep 16, 2015
    Pricing & Negotiating
    We recently put together an estimate to shoot a variety of environmental-lifestyle portraits alongside a video production for one of the country’s largest for-profit colleges. Unlike most higher education clients, for-profit colleges generally have a bit more to spend on promotion as their business model depends on brand awareness and expansive reach more than a “traditional” college or university, with few exceptions.
  • Pricing and Negotiating: Splitting the Cost of an Architectural Shoot

    Aug 19, 2015
    Pricing & Negotiating
    Shoot Concept: Architectural photography of an event venue and city park Licensing: Collateral and Publicity use of 50 images in perpetuity Location: A prominent city in the South. Shoot Days: Four Photographer: Architectural specialist Client: A landscape design company plus four other partners
  • Pricing & Negotiating: Environmental Portraits for a Regional Insurer

    Jul 2, 2015
    Pricing & Negotiating
    Shoot Concept: Environmental portraits of two small business owners/customers Licensing: Regional Advertising (Print and Web) and Collateral use of four images for three years from shoot date Location: Subjects' businesses Shoot Days: Two Photographer: Established Midwest-based environmental portrait photographer Agency: Midsized, based on West Coast Client: Regional healthcare insurer
  • Pricing and Negotiating: Business Lifestyle Shoot for a Technology Company

    Apr 27, 2015
    Pricing & Negotiating

    Shoot Concept: Environmental lifestyle images of professional talent working and interacting in various business scenarios alongside a video production.

    Licensing: Worldwide Advertising, Collateral and Publicity use of up to seven images for one year.

    Location: Multiple business and retail locations in the South.

    Shoot Days: 2

    Photographer: Lifestyle and portraiture specialist based on the…

  • Pricing & Negotiating: Studio Portraits for a Pharmaceutical Manufacturer

    Mar 13, 2015
    Pricing & Negotiating
    Shoot Concept: Studio portraits of 6 professional talent Licensing: Advertising and Collateral use of all images captured, in perpetuity Shoot Days: 1 Photographer: Up-and-coming portrait photographer Agency: Mid-sized, based in NYC Client: Pharmaceutical manufacturer
  • Pricing & Negotiating: Stock Contract for a Record Label

    Feb 16, 2015
    Pricing & Negotiating
    A photographer recently asked me to review a contract governing the license of his stock photographs to a record company. The record label (one of the largest in the country) was initially interested in using four of the photographer’s images of a musician performing live on the cover and interior of a vinyl record edition of the musician’s upcoming album. We were told that they planned to press and release 25,000 copies of the vinyl record, and that they had a firm budget of $2000.00. The fee didn’t seem to quite match the value of the images, but we asked if they could send over a contract to take a look at. That’s when things got interesting.
  • Pricing & Negotiating: International Hospitality Shoot for a Luxury Hotel Chain

    Dec 30, 2014
    Pricing & Negotiating

    Shoot Concept: Environmental lifestyle and landscape images as well as b-roll video of cityscapes and hotel properties

    Licensing: Advertising, collateral and publicity use of all images and video captured in perpetuity

    Location: Three hotel properties in three different countries

    Shoot Days: 13

    Photographer: Lifestyle…

  • Pricing & Negotiating: Motion for Small Business Services Company

    Nov 5, 2014
    Pricing & Negotiating

    Shoot Concept: Testimonials, man-on-the-street interviews and b-roll video of an annual corporate conference

    Licensing: Web Collateral use of one 2:00 minute edited video

    Location: Hotel conference center

    Shoot Days: 1

    Photographer: Portrait, Lifestyle and Motion Specialist

    Agency: N/A – Client Direct

    Client: A Small Business Services Company

    A few…

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