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Pricing & Negotiating: Staged Reportage for ActivationCheck out the latest Pricing & Negotiating article that takes us inside estimating for a tobacco brand.
Pricing & Negotiating: Environmental Portraits of Client EmployeesShoot Concept: Individual and small group environmental portraits of client employees Licensing: Collateral and Publicity use of up to 34 images for three years Location: Client offices Shoot Days: Three Photographer: Portrait specialist Agency: N/A—Client direct Client: A mid-sized regional financial services company
Pricing & Negotiating: Ingredients for Food PackagingCreative/Licensing: The agency kicked off the project by describing a need for isolated close-up ingredient shots with “high appetite appeal” based on new variations of their flagship product...
Pricing & Negotiating: Real Employees for Trade AdsCreative/Licensing: Late last year we worked with one of our West Coast-based photographers to estimate and produce a project for one of the largest brands you've never heard of, but probably crossed paths with at some point...
Pricing & Negotiating: Internal Use for Global ManufacturerGet the breakdown of the pricing and negotiating we did for this global manufacturer's internal use.
Pricing & Negotiating: Lifestyle Shoot for a Pharmaceutical CompanyShoot concept? Lifestyle images of two friends interacting. Location? A residential property. Client? A pharmaceutical company. Check out the step by step process for the final estimate!
Pricing & Negotiating: Native Advertising for Major Lifestyle Magazine
Shoot Concept: Fashion portraits of two models in an urban setting
Licensing: Native Advertising use of six images in perpetuity
Location: Exterior locations throughout Manhattan
Shoot Days: 2
Photographer: Fashion and beauty photographer based in New York
Agency: Regional lifestyle magazine
Client: National hair care brand
Licensing: As many…
Pricing & Negotiating: In-Store Lifestyle Shoot for a Retailer
Shoot Concept: Lifestyle images of families shopping and interacting
Licensing: Unlimited use of 20 images for 3 years
Location: A retail store on the West Coast
Shoot Days: 1
Photographer: Southern-based lifestyle specialist.
Agency: None. Client direct.
Client: A Midwestern-based retailer specializing in children’s products
Here is the…
Pricing & Negotiating: Real People Lifestyle LibraryWe recently put together an estimate to shoot a variety of environmental-lifestyle portraits alongside a video production for one of the country’s largest for-profit colleges. Unlike most higher education clients, for-profit colleges generally have a bit more to spend on promotion as their business model depends on brand awareness and expansive reach more than a “traditional” college or university, with few exceptions.
Pricing & Negotiating: Splitting the Cost of an Architectural ShootShoot Concept: Architectural photography of an event venue and city park Licensing: Collateral and Publicity use of 50 images in perpetuity Location: A prominent city in the South. Shoot Days: Four Photographer: Architectural specialist Client: A landscape design company plus four other partners