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Pricing and Negotiating: Native Advertising for Major Lifestyle Magazine
Shoot Concept: Fashion portraits of two models in an urban setting
Licensing: Native Advertising use of six images in perpetuity
Location: Exterior locations throughout Manhattan
Shoot Days: 2
Photographer: Fashion and beauty photographer based in New York
Agency: Regional lifestyle magazine
Client: National hair care brand
Licensing: As many…
Pricing and Negotiating: In-Store Lifestyle Shoot for a Retailer
Shoot Concept: Lifestyle images of families shopping and interacting
Licensing: Unlimited use of 20 images for 3 years
Location: A retail store on the West Coast
Shoot Days: 1
Photographer: Southern-based lifestyle specialist.
Agency: None. Client direct.
Client: A Midwestern-based retailer specializing in children’s products
Here is the…
Pricing and Negotiating: Real People Lifestyle LibraryWe recently put together an estimate to shoot a variety of environmental-lifestyle portraits alongside a video production for one of the country’s largest for-profit colleges. Unlike most higher education clients, for-profit colleges generally have a bit more to spend on promotion as their business model depends on brand awareness and expansive reach more than a “traditional” college or university, with few exceptions.
Pricing and Negotiating: Splitting the Cost of an Architectural ShootShoot Concept: Architectural photography of an event venue and city park Licensing: Collateral and Publicity use of 50 images in perpetuity Location: A prominent city in the South. Shoot Days: Four Photographer: Architectural specialist Client: A landscape design company plus four other partners
Pricing & Negotiating: Environmental Portraits for a Regional InsurerShoot Concept: Environmental portraits of two small business owners/customers Licensing: Regional Advertising (Print and Web) and Collateral use of four images for three years from shoot date Location: Subjects' businesses Shoot Days: Two Photographer: Established Midwest-based environmental portrait photographer Agency: Midsized, based on West Coast Client: Regional healthcare insurer
Pricing and Negotiating: Business Lifestyle Shoot for a Technology Company
Shoot Concept: Environmental lifestyle images of professional talent working and interacting in various business scenarios alongside a video production.
Licensing: Worldwide Advertising, Collateral and Publicity use of up to seven images for one year.
Location: Multiple business and retail locations in the South.
Shoot Days: 2
Photographer: Lifestyle and portraiture specialist based on the…
Pricing & Negotiating: Studio Portraits for a Pharmaceutical ManufacturerShoot Concept: Studio portraits of 6 professional talent Licensing: Advertising and Collateral use of all images captured, in perpetuity Shoot Days: 1 Photographer: Up-and-coming portrait photographer Agency: Mid-sized, based in NYC Client: Pharmaceutical manufacturer
Pricing & Negotiating: Stock Contract for a Record LabelA photographer recently asked me to review a contract governing the license of his stock photographs to a record company. The record label (one of the largest in the country) was initially interested in using four of the photographer’s images of a musician performing live on the cover and interior of a vinyl record edition of the musician’s upcoming album. We were told that they planned to press and release 25,000 copies of the vinyl record, and that they had a firm budget of $2000.00. The fee didn’t seem to quite match the value of the images, but we asked if they could send over a contract to take a look at. That’s when things got interesting.
Pricing & Negotiating: International Hospitality Shoot for a Luxury Hotel Chain
Shoot Concept: Environmental lifestyle and landscape images as well as b-roll video of cityscapes and hotel properties
Licensing: Advertising, collateral and publicity use of all images and video captured in perpetuity
Location: Three hotel properties in three different countries
Shoot Days: 13
Pricing & Negotiating: Motion for Small Business Services Company
Shoot Concept: Testimonials, man-on-the-street interviews and b-roll video of an annual corporate conference
Licensing: Web Collateral use of one 2:00 minute edited video
Location: Hotel conference center
Shoot Days: 1
Photographer: Portrait, Lifestyle and Motion Specialist
Agency: N/A – Client Direct
Client: A Small Business Services Company