Pricing and Negotiating: Real People Lifestyle LibraryWe recently put together an estimate to shoot a variety of environmental-lifestyle portraits alongside a video production for one of the country’s largest for-profit colleges. Unlike most higher education clients, for-profit colleges generally have a bit more to spend on promotion as their business model depends on brand awareness and expansive reach more than a “traditional” college or university, with few exceptions.
Pricing and Negotiating: Splitting the Cost of an Architectural ShootShoot Concept: Architectural photography of an event venue and city park Licensing: Collateral and Publicity use of 50 images in perpetuity Location: A prominent city in the South. Shoot Days: Four Photographer: Architectural specialist Client: A landscape design company plus four other partners
Pricing & Negotiating: Environmental Portraits for a Regional InsurerShoot Concept: Environmental portraits of two small business owners/customers Licensing: Regional Advertising (Print and Web) and Collateral use of four images for three years from shoot date Location: Subjects' businesses Shoot Days: Two Photographer: Established Midwest-based environmental portrait photographer Agency: Midsized, based on West Coast Client: Regional healthcare insurer
Pricing and Negotiating: Business Lifestyle Shoot for a Technology Company
Shoot Concept: Environmental lifestyle images of professional talent working and interacting in various business scenarios alongside a video production.
Licensing: Worldwide Advertising, Collateral and Publicity use of up to seven images for one year.
Location: Multiple business and retail locations in the South.
Shoot Days: 2
Photographer: Lifestyle and portraiture specialist based on the…
Pricing & Negotiating: Studio Portraits for a Pharmaceutical ManufacturerShoot Concept: Studio portraits of 6 professional talent Licensing: Advertising and Collateral use of all images captured, in perpetuity Shoot Days: 1 Photographer: Up-and-coming portrait photographer Agency: Mid-sized, based in NYC Client: Pharmaceutical manufacturer
Pricing & Negotiating: Stock Contract for a Record LabelA photographer recently asked me to review a contract governing the license of his stock photographs to a record company. The record label (one of the largest in the country) was initially interested in using four of the photographer’s images of a musician performing live on the cover and interior of a vinyl record edition of the musician’s upcoming album. We were told that they planned to press and release 25,000 copies of the vinyl record, and that they had a firm budget of $2000.00. The fee didn’t seem to quite match the value of the images, but we asked if they could send over a contract to take a look at. That’s when things got interesting.
Pricing & Negotiating: International Hospitality Shoot for a Luxury Hotel Chain
Shoot Concept: Environmental lifestyle and landscape images as well as b-roll video of cityscapes and hotel properties
Licensing: Advertising, collateral and publicity use of all images and video captured in perpetuity
Location: Three hotel properties in three different countries
Shoot Days: 13
Pricing & Negotiating: Motion for Small Business Services Company
Shoot Concept: Testimonials, man-on-the-street interviews and b-roll video of an annual corporate conference
Licensing: Web Collateral use of one 2:00 minute edited video
Location: Hotel conference center
Shoot Days: 1
Photographer: Portrait, Lifestyle and Motion Specialist
Agency: N/A – Client Direct
Client: A Small Business Services Company
Pricing & Negotiating: Architectural Lifestyle Images for a Hospital
Shoot Concept: Exterior and interior architectural images featuring hospital staff interacting.
Licensing: Advertising (excluding broadcast), Collateral and Publicity use of all images captured for two years from first use in a single state.
Location: A hospital in the Northeast.
Shoot Days: 2
Photographer: Architectural specialist in…
Pricing & Negotiating: Forbes Magazine Contract
Over the years, I’ve shot for lots of business magazines, but my favorite was always Forbes. The photo editors were experienced, smart, and nice. They appreciated good photography and they used it well. Not only did they have a reasonable contract, and…