Showing "Pricing & Negotiating" blog posts
  • Pricing & Negotiating: Trade Ad Environmental Portraits

    Jan 26, 2017
    Pricing & Negotiating
    Earlier this year I helped to estimate a campaign for a large hotel group for one of our Southeast-based photographers. The concept aimed to highlight the client’s business services and corporate rewards programs by shooting an environmental portrait of an executive from another well-known brand that utilized the programs.
  • Pricing & Negotiating: Athlete Portraits for a Beer Brand

    Dec 21, 2016
    Pricing & Negotiating
    The agency was in pre-production for a broadcast shoot featuring a professional athlete and they hoped to capture portraits of the athlete alongside that project on the same shoot day...
  • Pricing & Negotiating: Shooting Abroad for a Custom Publication

    Nov 14, 2016
    Pricing & Negotiating
    The agency/client hoped to document the manufacturing process of a product associated with their brand, as well as a few portraits of the fabricators and cityscapes in and around the area where the facility was located. One day would focus on capturing images within the facility and portraits of the employees, and the other day would be dedicated to capturing still life images of the products, as well as photojournalistic images of the area around the facility.
  • Pricing & Negotiating: Brand Imagery for a Premium Liquor Brand

    Oct 5, 2016
    Pricing & Negotiating
    A premium liquor brand recently requested a bid from one of our Southern California-based food/beverage specialists. They were looking to produce a shoot supporting an upcoming rebranding effort to update product photography for one of their premium lines.
  • Pricing & Negotiating: Still Life for Print and Out of Home Advertising

    Sep 7, 2016
    Pricing & Negotiating
    The concept for the shoot was straightforward. The agency/client hoped to photograph their new product against a white background with minor props alongside of it. The agency planned to composite the final image on a different background, and they had plans to use the images for print ads in magazines, as well as placement on bus shelters and other out-of-home applications.
  • Pricing & Negotiating: Staged Reportage for Activation

    Jul 8, 2016
    Pricing & Negotiating
    The first thing to note about this project is that the client was a tobacco brand. That fact alone is a deal breaker for a lot of photographers, and in fact, before we knew anything about the scope of the project, the agency wanted to know if the photographer would even consider taking on a project for this type of client. Fortunately for them, it was something the photographer was okay with, pending the budget.
  • Pricing & Negotiating: Environmental Portraits of Client Employees

    Jun 1, 2016
    Pricing & Negotiating
    We recently helped a photographer bid on a project for which he was the only photographer being considered. He’d shot a similar project for the same client, a mid-sized financial services company, years earlier, so we had some sense of the budget and production expectations (you can’t ask for a better bidding situation!).
  • Pricing & Negotiating: Ingredients for Food Packaging

    May 6, 2016
    Pricing & Negotiating
    The agency kicked off the project by describing a need for isolated close-up ingredient shots with “high appetite appeal” based on new variations of their flagship product. They had four new products, each of which required a unique image featuring ingredients of the flavors.
  • Pricing & Negotiating: Real Employees for Trade Ads

    Apr 13, 2016
    Pricing & Negotiating
    Late last year we worked with one of our West Coast-based photographers to estimate and produce a project for one of the largest brands you've never heard of, but probably crossed paths with at some point. This is partially due to the nature of their product and the fact that they are trade oriented and don't deal with consumers directly.
  • Pricing & Negotiating: Internal Use for Global Manufacturer

    Apr 5, 2016
    Pricing & Negotiating
    The client wanted to photograph publicly displayed advertisements in an airport that the agency recently helped them develop and place. We’ve estimated many projects like this before, and while they typically come with tight budgets, those budgets are often justified by a low level of production needed to capture the content.
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