Design: A New Mark for Mark Menditto

Apr 4, 2014
Consulting Case StudiesDesign

by Joey Pasko

Photographer Mark Menditto and I very quickly developed a rapport after I helped him avoid a wordmark that was already being used by another colorful character. Mark was looking for a new graphic identity to match his photographic identity that was as modern and chic as it was inviting and friendly. After some friendly phone conversation and witty banter, I got to work on some options for Mark.

Looking at Mark’s old logo, I couldn’t help but notice a missed opportunity. Mark was in the unique category of people who share the same letter for their first and last name. Because M is a symmetrical letter, this creates the opportunity to play with the letterform and create some options that capitalize on this.

Mark-Logos copy

After a bit of back and forth, we found a logo that seemed to be exactly the type of branding Mark had been wanting.

Mark-Logo-final

We then began working on trying to find the correct color palette to compliment the logo.

Mark-Logos-Color_Options

We experimented with several options but ultimately we decided on something subtle with just a single splash of color (below). We felt this would not only serve his brand, but best compliment his work.

Mark-Logo-final-blue

Mark was so pleased with the impressive results, we began working towards creating a full stationery set with one goal in mind…letterpress. When all was said and done, Mark was kind enough to send us here at WM a note along with some of his fantastic letterpressed stationery. Check out the final results below:

menditto_all_final

Menditto_letterhead_final_vert

menditto_label_2

menditto_business_cards_final_sideways

menditto_4

For more information about our design services, please visit our consulting page.

Tags: design graphic design joey pasko letterpress letterpress stationery mark menditto photo photography photography consulting wonderful machine wordmark