Emailer: A Spacious Newsletter for Diana Mulvihill

Jun 5, 2019
Consulting Case StudiesDesign

San Francisco-based photographer Diana Mulvihill shoots the bright and intimate moments of everyday life. On her website, a decent amount of white space surrounds each photo. This layout focuses on a single image, highlights the photo's strengths, and mimics the brightness found within her work. She recently contacted Wonderful Machine, hoping to incorporate this light and optimistic style into her emailer design.

First Round

This first variation displays a lead photograph, a mix of supporting images, and plenty of space in-between. Diana wanted to push the white space further to be more consistent with her website. She also wanted to experiment with off-centered images. With this in mind, I got started on the second round of emailers.

Second Round

I added even more white space between Diana’s photos, capturing the light and airy look of her brand. Diana loved the pink bar at the top of the emailer but was curious about changing its color to align with the content. With that, I was ready to refine the emailer into the final design.

Final Design

The final design has a spacious image placement and makes a strong statement about Diana’s brand. Her emailer is as dynamic as her website and works seamlessly with MailChimp’s template. Diana will have no problems utilizing this marketing tool to attract all kinds of new clients!

If you’re interested in an emailer design of your own, or any of our other design services, email our design team or call 610 260 0200!